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Onderzoeksbureau Gallup stelt dat maar liefst 87% van de medewerkers zich niet geëngageerd voelt ten aanzien van hun werkgever. Dit boek daagt leiders uit om hun engagement game naar het volgende niveau te brengen aan de hand van best practices uit de marketing. Met bedrijfscultuur als unieke troef voor een sterke employer brand en als katalysator voor gedreven medewerkers en een hogere klanttevredenheid. De verschillende drijfveren van medewerkersbetrokkenheid worden onder de loep genomen, uitgediept door experts en geïllustreerd met talloze voorbeelden van Belgische bedrijven. Daarnaast is het boek een praktische gids vol tips om zelf aan de slag te kunnen gaan.ABOUT THE AUTORSInge van Belle is gepassioneerd door communicatie en employee engagement. Na een carrière bij het legendarische Telindus, werd ze co-founder van Herculean Alliance dat al in tien landen engagementprojecten organiseerde. Inge is de initiatiefneemster van de Employee Engagement Awards. Ze richtte eveneens de Pink Ladies Games op en maakt zo haar missie waar om bij te dragen tot de SDG's van de Verenigde Naties.Klaus Lommatzsch ademt marketing en communicatie. Hij was een van de managing partners en CEO van Duval Guillaume, het gerenommeerde Belgische communicatiebureau. Sinds 2014 is hij founding partner van Duval Union, een ecosysteem van ervaren marketing agencies en technology start-ups dat erop gericht is bedrijven te helpen in elk domein van marketing.

Affectée du même coefficient que les autres épreuves du DCG et revalorisée par la réforme de la filière applicable depuis la rentrée 2019, l'UE 13 Communication professionnelle'est sanctionnée par la soutenance d'un rapport de stage ou d'un rapport portant sur une expérience professionnelle (immersion en entreprise pendant 8 semaines au moins). La soutenance est prolongée par une série de questions-réponses.Indispensable à une offre complète, dans l'esprit de la réforme, cet ouvrage propose :Des conseils sur le choix du stage, la collecte et l'analyse des données, la restitution et l'analyse de l'expérience professionnelleDes exemples concerts de rapports bien structurés et de présentations efficacesDes tests intermédiaires et des applications pas à pas (élaborer une problématique, construire un plan, constituer un dossier documentaire, concevoir un questionnaire et sa grille d'analyse...)Toutes les règles de présentation formelle du rapport de stage, tant à l'oral qu'à l'écritUn véritable entraînement à l'argumentation, en situation, pour convaincre le jury et mettre en avant des compétences professionnelles'

Conflict between managers and direct reports affects their work and influences how productive and effective an organization can be. Managers who can see both sides of a conflict can resolve it, but that means assessing the differences between themselves and their direct reports and finding out how those differences impact the conflict. With that knowledge they can make a plan to use before, during, and after a conflict resolution session that clarifies performance expectations and provides ongoing feedback for support and development.

This book provides a detailed review of the key leadership theories and skills required during times of crises and radical uncertainty, how these can be developed, and how they can be applied in practice. Written over the course of the 2020 pandemic, the book highlights the immense lack of leadership competencies required for effective leadership in times of radical uncertainty and provides in-depth insights into the capacities and skills that should be part of all leadership development. The latest leadership theories, as well as existing key styles, including mindful leadership, the neuroscience of leadership, and transpersonal and adaptive leadership, are discussed and critiqued along with their potential contribution to developing effective leaders. Each chapter concludes with a convenient executive summary and questions that can be used for teaching purposes and class discussion. This is a comprehensive book about the interdisciplinary and multifaceted requirements of leadership and how to attain those capacities to develop effective leaders. It will be valuable for advanced undergraduate as well as postgraduate courses as a foundational resource on leadership theory and its application in practice.

This book builds on research in translation studies of change in organizations and demonstrates the implications and application of these findings for managing innovation and change.When implementing ideas into practice in order to carry out innovative change, translation is key. From strategic and leadership changes to policy and health management decisions, abstract ideas such as ‘LEAN', ‘CSR', ‘Sustainability', ‘Public-Private Partnerships', ‘Clinical Pathways'and ‘AI'are introduced to improve organizational processes. However, in any company and organization, miscommunication and misinterpretation can lead to these ideas being modified, added to and appropriated in ways that make them unsuccessful. This book presents a case for change ideas in organizations being translated rather than “implemented” and offers a profound understanding of the translation processes needed in order for this to succeed.This vital study is a must-read for researchers, students and practitioners including change agents, general and health care managers, public servants as well as strategic managers and policy decision-makers.

Multigenerational Communication in Organizations explores generational differences in the changing workplace from a communication perspective. Starting from the reality that a workplace can contain up to five different generations, these chapters examine topics like generational perceptions on the job search process; organizational culture; organizational identification; organizational crises; the dark side of workplace communication; remote working; and future challenges. Outlines of best practices and suggestions for application are provided based on the most recent data and corresponding literature. The authors also develop a data-forward understanding of Generation Z in context. This book is ideal for both scholars and practitioners in organizational communication and management, as well as for workplace managers and supervisors.

This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

The communication of projects to each stakeholder group is essential to their success. This book is an end-to-end guide for project managers and communication teams seeking to communicate effectively with all constituents, both internal and external. This new edition includes a number of key topical themes that build on the first edition: An introduction to project management for those new to the field, including communicating'agile', as many communication practitioners and project managers find themselves having to communicate in an agile environment, which has a language all of its own. The important role of social media and enterprise social networks as vital communication channels. The principles of change management. The role of storytelling and the importance of translating technical terminology and data into stories that clients and the wider stakeholder groups understand. Crisis communication – ensuring there is a crisis or emergency communication process in place in case it is ever needed. This highly practical book is invaluable reading for communication professionals who are increasingly managing the communication elements of projects. It also supports project managers who need to gain a practical understanding of how to design and deliver communication, as well as helping them to procure effective communication support.

A timely and hands-on resource informed by lessons learned from Fortune 500 CEOs and executives Leading at a Distance provides executives with the necessary skills to successfully lead in the new virtual workplace, backed by the research and expertise of global leadership firm Spencer Stuart. Although working remotely is not new, the global pandemic has placed virtual work at the center of everyday life. And it has thrust workforce strategies to the core of business operations globally. As the shift towards large-scale virtual work continues to grow and become a permanent fixture—by some estimates, 30% of the workforce will be working virtually – leaders must understand how to build virtual work environments that foster connected, engaged, and high-performing teams. Although some forward-thinking companies and not-for-profit organizations have made significant investments in technology and virtual collaboration, many others have simply joined the “Zoom culture” without fully appreciating what it takes to operate effectively at a distance on a sustained basis. Leading at a Distance is a timely, research-based, and highly practical guide for developing and implementing strategies for conducting high-impact virtual work, building trust, and enhancing team unity. Designed to help leaders shape organizational culture remotely, this must-have resource demonstrates how to conduct virtual onboarding for senior leaders, build top teams from a distance, manage accountability in the new virtual environment, and much more. A hands-on toolkit filled with compelling examples, expert insights, and invaluable advice, this book: Provides clear guidance on establishing effective leadership in the virtual workplace Offers practical approaches for establishing strong relationships, increasing employee engagement, and coaching from a distance Addresses ways to keep geographically dispersed team members aligned and accountable Illustrates creative ideas for boosting team morale Features an overview of the unique challenges facing leaders in the virtual workplace Discusses often-overlooked topics such as virtual hiring and onboarding Leveraging the authors'in-depth research and consulting experience, Leading at a Distance is required reading for anyone needing to adapt to a virtual way of working and develop their virtual leadership skills to maximize organizational effectiveness and performance.

Das essential stellt praxisnah dar, wie durch Fragekompetenz erfolgreiches Führen, Beraten und Coachen gelingt. Es bringt die wesentlichen Definitionen und Techniken auf den Punkt, vermittelt die theoretischen Grundlagen und Strategien und zeigt die Umsetzung. Orientiert an zentralen Merkmalen des systemischen Ansatzes wird die Kunst der Fragekompetenz verständlich dargestellt. Mit zahlreichen konkreten Beispielen und Formulierungshilfen für die tägliche Praxis.

Impactful Communication: Communicate to Conquer is an all-inclusive resource package based on the author's first-hand experience in the field of communication. In today's world of artificial intelligence and social media where organizations demand sharp communication skills, the book carries tools to effectively deal with the conventional and nonconventional aspects of verbal and nonverbal communication in varied situations and with different stakeholders. It discusses the art of communication by evaluating its barriers and the 7 vital Cs of communication. While highlighting the importance of listening, the book explores the challenges of communication in the era of artificial intelligence, and shares insights into maintaining the personal touch of communication in a highly non-personalized world. Impactful Communication is a user-friendly guide with numerous enlightening illustrations for new professionals and managers entering the corporate world.

The classic international bestseller, updated for the hybrid work world, including a new chapter on virtual communication. Excellent communicating skills have always been crucial to success in leadership and management roles—and that's one of the reasons the first edition of this book, Mastering Communication at Work, has been an international bestseller taught at universities and referred to by leading CEOs. In the years since it was first published, it's been the go-to “communication playbook,” helping leaders develop strategic responses and communication tactics with clear, actionable advice. What's changed in the last ten years? Well, nothing—and everything. The fundamentals of effective communication are the same, as are many of the challenges leaders face, generation after generation. You still need to “match your listener's tendency” and “validate,” and you still need to guard against “defensiveness.” What has changed is how some of the fundamentals and challenges are applied and met in today's world—both real and virtual, in remote and on-site working environments. Mastering Communication at Work, 2nd Edition features an essential new chapter on remote team communication along with additional content on equitable leadership and updated case studies. Throughout, you'll find practical, hands-on advice and strategies that can help you reach your potential when preparing for big conversations and important presentations, help you reduce everyday stress and improve your organization's performance at every level.

What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication – work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization – managers, coworkers and communication professionals. Traditionally, there has been too much emphasis on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, Professor in Strategic Communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to the demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students.

Today's leaders—whether seasoned executives or first-time managers—need to be effective at guiding dispersed teams. That entails a new set of leadership capabilities for the virtual work environment. In this issue of TD at Work, Lindsay Fletcher and Gerhard Redelinghuys guide you in how to identify whether a virtual leadership development program is right for your organization and how to design a customized program for business impact.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.A leader's role is to create engagement and belief so that people will act. And there's no more powerful way to grab attention, be remembered, and engage action than by telling stories—about who you are, what you do, and why you do it. Today, “storytelling” is a hot topic in organizations… but most leaders still struggle to act upon it. How do we find and tell our stories quickly, in an environment of urgency where we can hardly pause to catch our breath? For more than a decade Hutchens has tested his method of rapid and strategic story development with innovation teams in Silicon Valley, across global Fortune 100 leadership teams, and more. Hutchens has honed a unique process that is active, potent, and strategically focused... and also a lot of fun. In Story Dash, Hutchens shares a repeatable process to find, develop, and deploy your “narrative assets”—that is, your urgent core stories that hold value. Even better, he will help you do it FAST; often in less than a day. Story Dash will help you to:Access your natural capacity for storytellingFind your stories—and figure out which ones to tellBuild your narrative so it lands with unforgettable impactFind your own voice of authentic leadershipBring more of who you are to your teams and your marketsFully illustrated and written in a clear, sharp voice, Story Dash shares the fastest way to find lots of stories that will create action around the work you care about most.

Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Why are some work partnerships exceptional while most are not? How can we establish and sustain an enhanced level of cohesion, connection, and collaboration in the most important work relationship, the one between a manager and team? What could remedy the high levels of isolation and anxiety so many feel at work these days?Silver and Franz explore the concept of ‘meaningful partnership'in the workplace. They present meaningful partnership as a mindset where both leaders and their teams are fully committed to ensuring the support and success of the other. Then, they describe a model called ERTAP, which stands for Empathy, Respect, Trust, Alignment, and Partnership, which is the foundation for meaningful partnership. Finally, they detail a practical yet transformative relationship-building process referred to as the Workplace Covenant. This enables leaders and teams to create mutual commitments with obligatory weight that help them to feel accountable for the success of the relationship and each other.The book includes real client stories that illustrate the dimensions of partnership and the Workplace Covenant process. Silver and Franz also outline other work relationships that can benefit from meaningful partnership, pitfalls to avoid, relevant research, and insights derived from years of consulting experience.This book is a must-read for leaders interested in a better working relationship with their team; for teams who have critical work partnerships with other teams; for individuals who work closely with other individuals and need an exceptional 1:1 partnership; and finally for third-party experts in HR or continuous improvement who are seeking a new powerful way to help clients feel supported and be more successful.

Why with hundreds and hundreds of books on leadership to choose from, why another one?” The answer is simple. Given the importance of leadership and leaders in organizations there will always be efforts to try to improve our understanding on how we can improve the leadership process. Leadership, Leaders and Leading focuses on the age old reality that successful organizations will continue to need effective leaders at all levels. The book is based on the premise that effective leaders need to be able to establish a shared vision and accompanying strategy that other members of the organization strongly believe in and are willing to help execute. The book argues that we can continue to learn from traditional and contemporary theories and myths about effective leadership & leaders and how they can successfully lead an increasingly diverse and demanding workforce, consumers and the broader society. The book discusses foundational leadership skills like motivation, communication, building leader-follower relationships, groups and teams, developing others, conflict, negotiation and organizational politics along with highlighting the important role leaders should play in the areas of human resource management, ethics, crisis and reputation management, sustainability/sustainable development, and cybersecurity. Each chapter offers the opportunity for the reader to increase their understanding of leadership, leaders and leading in an increasingly dynamic world of work. This book is written for those who are interested in the continued effort and dialogue on what effective leadership, leaders and leading should entail in the coming years.

WINNER: Independent Press Awards 2021 - LeadershipBestselling and award-winning author duo Chris Lewis and Pippa Malmgren are calling it out. In The Infinite Leader, they argue that the spectacular leadership failures that we have witnessed in recent history, stretching across business, community life and politics, can be explained by a lack of balance. Having spent centuries perfecting processes and systems to maximize productivity and being indicted to the shrine of numbers, KPI's and financial forecasting, we have to admit, there are very few examples of sustainable and inspirational leadership figures out there. By over-relying on the hard stuff, we have disregarded whole dimensions of values that are desperately needed when trying to engage communities of people towards a common goal. The Infinite Leader is a roadmap to introducing balance back into organizations. You can adapt your stance to the infinite possibilities facing you as a leader, and balance the main quadrants of the rational, emotional, spiritual and physical leader, to deliver sustainable leadership with integrity. Business is still about people - people operate across paradoxes and opposing forces, in a world that confounds these influences. Leaders need to continuously juggle and neutralize these to succeed. Be what your people need you to be and learn what they don't teach you in business schools; remain analytical and numbers-focused when needed, but also bring your heart, person and integrity to leadership.

Get the Summary of John C. Maxwell's Leading in Tough Times: Overcome Even the Greatest Challenges with Courage and Confidence in 20 minutes. Please note: This is a summary & not the original book.Original book introduction: Great leaderships will face challenges. Markets will collapse; pandemics will come; people will always provide new and interesting ways to makes things difficult. But leaders must achieve results and build a team that produces, even when you are faced with difficult circumstances. This all-new book from John Maxwell, created using content from several of his previous bestselling titles, is the ultimate guide to helping your team survive and even thrive when the unexpected happens. Maxwell helps leaders identify their team's main challenges, take stock of their liabilities, understand what they can control, and use challenges as opportunities to rethink the way they do things. He ultimately gives leaders the tools to grow their teams in the midst of difficult times.

Times of extensive institutional pressure challenge the existence of commercial organizations as entities that reproduce a single coherent market-orientated institutional template to achieve effectiveness. In tune with pressure from changing markets, contemporary commercial organizations adopt various combinations of skills, templates, and processes for new sources of competitive advantage. At a conceptual level, hybridity embraces the notion that organizations may embody multiple templates, logics or values to achieve effective organizational performance. However, at a practical level, hybridity presents tensions, inconsistencies and contradictions for these organizations; a state of affairs that could have adverse negative consequences for employees'behaviour and trust in the organization. This book offers an exploration of individual-level responses to logics multiplicity for all those interested in the future of commercial organizations.

Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means. Trust in today's digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild. Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.

In het'Basisboek interne communicatie'maak je kennis met de essentie van interne communicatie. Het is eveneens een praktisch bruikbaar fundament om de communicatie in een organisatie (-onderdeel) te verbeteren. Interne communicatie is voor veel organisaties een aandachtspunt in het beleid. Terecht, want intern je zaakjes op orde hebben is een belangrijke voorwaarde om extern (nog) beter te kunnen presteren. Deze herziene, negende editie van het Basisboek is opgebouwd uit drie delen. Deel I beschrijft de context door een kennismaking met organisaties en veranderingen daarbinnen. Deel II besteedt aandacht aan de communicatie in organisaties en aan twee visies op interne communicatie. Vervolgens komen in deel III vier aspecten aan de orde: - Onderzoek naar interne communicatie - Communicatie bij verandering - Naar een communicatieve organisatie - De IC-professional in een communicatieve organisatie. Ook de interne communicatie bij het werken-op-afstand krijgt aandacht in deze editie. Het'Basisboek interne communicatie'is vooral bestemd voor studenten Communicatie en cursisten van uiteenlopende beroepsopleidingen. Maar het is ook goed bruikbaar voor communicatieprofessionals die willen weten hoe interne communicatie kan bijdragen aan het communicatiebeleid. Als een ‘tweede scherm'hoort bij het boek een uitgebreide website: www.vangorcumstudie.nl. Docenten en studenten vinden daar aanvullend materiaal, waarnaar in het boek regelmatig wordt verwezen. Denk aan casuïstiek, verhelderende artikelen,(links naar) filmpjes, checklists en handige modellen, alle gerangschikt per hoofdstuk. U kunt gratis een account aanmaken om toegang te krijgen tot het materiaal. Erik Reijnders schreef het boek ditmaal samen met Marius Hogendoorn en Conny de Laat, specialisten op deelgebieden van interne communicatie.

An expert on the psychology of decision making at Berkeley's Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth.A surge of confidence can feel fantastic—offering a rush of energy, even a dazzling vision of the future. It can give us courage and bolster our determination when facing adversity. But if that self-assurance leads us to pursue impossible goals, it can waste time, money, and energy. Self-help books and motivational speakers tell us that the more confident we are, the better. But this way of thinking can lead to enormous trouble.Decades of research demonstrates that we often have an over-inflated sense of self and are rarely as good as we believe. Perfectly Confident is the first book to bring together the best psychological and economic studies to explain exactly what confidence is, when it can be helpful, and when it can be destructive in our lives. Confidence is an attitude that takes into account both personal feelings and the facts. Don Moore identifies the ways confidence behaves in real life and raises thought-provoking questions. How optimistic should you be about an uncertain future? What justifies your confidence in something amorphous and subjective like your attractiveness or sense of humor? Moore reminds us that the key to success is to avoid being both over- and under-confident. In this essential guide, he shows how to become perfectly confident—how to strive for and maintain the well-calibrated, adaptive confidence that can elevate all areas of our lives.

The speed of the business is the speed of the leader. It's time to up your game. One of the most important questions a leader can ask themselves is: “How do I get my teams, my organization to move faster?”That is the challenge that all leaders face. This challenge grows more intense every day. Lead with Speed is the answer. This problem of speed is often disguised by other symptoms, such as “my projects cannot make an accurate prediction of when they will be done” or the stated need of “my teams need to take more risks.” The real need is not reckless risk-taking that will lead to even more problems and finishing even later. The real need is for speed.An organization can only move as quickly as its leaders. Lead with Speed shows you how to get your ideas, plans, and needs disseminated quickly from the top down. Innovation, or genius, is 1 percent inspiration and 99 percent perspiration. Alan Willett provides a comprehensive guide on how to sweat faster. You will learn how to:Develop the mind-set required for leading with speed•Discern the critical differences between slow and fast projects•Notice what you as a leader need to do to create those differences•Create a targeting system for speed•Get whole groups of people working together to create organizational speed•Lead the exceptional few to be the catalyst for accelerating your organization

Is Silence Killing Your Strategy?In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change.In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations.In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization.Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.

Con un estilo fluido y ameno, este libro, escrito para toda persona que desea fortalecer sus habilidades comunicativas, nos conduce de la mano a través de un camino por el que todos transitamos a diario, pero que pocos exploramos en toda su complejidad. ¿Qué encontramos al final del recorrido? Encontramos que la relación entre la comunicación y el liderazgo es tan importante que ambos se entrelazan al punto que es difícil establecer cuál precede al otro: ¿primero eres líder y después te comunicas bien o es porque te comunicas bien que eres percibido como líder? Si bien la comunicación influye en el desenvolvimiento de todos los individuos y en el desarrollo de todas las actividades humanas, en esta obra se examina su rol fundamental en las organizaciones, con la atención puesta en quienes desean hacer una línea de carrera o ya ocupan cargos directivos. Necesitamos líderes transformacionales y positivos capaces de influir en el desarrollo de su institución. Todos somos responsables de la buena comunicación, pero los directivos tienen la obligación de gestionar la comunicación de sus áreas y convertirse en agentes de cambio. La autora, profesora de posgrado y consultora de rica experiencia profesional, nos presenta evidencia de que las personas que tienen buenos hábitos de comunicación alcanzan mejores resultados como gerentes o administradores y son percibidos como líderes por sus colaboradores, pares y superiores. Ella nos brinda herramientas que nos ayudarán a fortalecer nuestras competencias comunicativas conforme avancemos en nuestra carrera directiva.

If you do not understand how communication works, then you may become perplexed and frustrated by interactions in the workplace. However, if you understand how communication works, then you have a good chance of diagnosing and fixing communication problems. Best of all, you can influence and motivate your employees, make better decisions, negotiate more effectively, build better work teams, and accomplish business objectives. This book discusses the various forms of communication.

To adapt to a world where you can't meet face to face, with no air travel, conferences cancelled and teams working from home, leaders, experts, managers and professionals all need to master the skills of virtual communication. Written by the authors of The Master Communicator's Handbook, this book tells you how to create impact with your on-screen presence, use powerful language to motivate listening, and design compelling visuals. You will also learn techniques to prevent your audience from losing attention, to keep them engaged from start to finish, and to create a lasting impact. The'Resilience Series'is the result of an intensive, collaborative effort of our authors in response to the 2020 coronavirus epidemic. Each volume offers expert advice for developing the practical, emotional and spiritual skills that you can master to become more resilient in a time of crisis.

We say that someone has charisma when they can attract, inspire and influence people through their personal qualities. We think that this is a special power some fortunate individuals have that makes them able to affect and influence others at a deep emotional level, to communicate effectively with them and make interpersonal connections. But very few of us understand what charisma really is. It is not widely-applauded magnetism or shallow charm. Rather, it's the deep-rooted powerful charisma that helps people deliver incredible results. This charisma is a learnable skill. It's the result of developing specific behaviours, which are proven to improve not only how people feel about you, but which will help others change their own behaviours and achieve success. Charismatic Leadership will show you how to be a powerful influencer with your peers, your colleagues and your customers. You'll learn why charisma is a vital asset in any organization, understand its essential components, find out how to grow your charismatic presence and discover why you need the companion skills of coaching, problem-solving and empathy. Using charisma effectively helps everyone perform at a high level. This book will show you how.

In our ever growing interconnected world, communication has become an essential tool for businesses and entrepreneurs. To be effective, business communication needs to take social and ethical considerations into account. This volume brings together different perspectives about ethics in business and communication, with special emphasis on the new challenges deriving from the digital world. From a variety of disciplinary perspectives (discourse analysis, communication studies, linguistics, rhetoric, semiotics, business and management studies), the contributors explore the production and interpretation of texts and interactions from an ethical perspective, as well as the use (and abuse) of communicative strategies and tactics of persuasion. Among other topics, the volume deals with the use of rhetorical and linguistic strategies in the entrepreneurial pitch, ethical leadership in business management, gender issues in entrepreneurship, the ethics of tourism, and the use of digital and collaborative tools in professional and educational contexts.

Discover how you and your company can work less, be more productive, and make time for what's really important with the support of this life-changing book.​ The idea of success embraced by the global economy means being always-on, never missing an opportunity, and outworking your peers. But working ever-longer hours is't sustainable for companies or individuals. Fatigue-induced mistakes, whether in the operating room or factory line, cost companies billions, and overwork alienates and burns out valuable employees. But what if there is another way? Shorter tells the story of entrepreneurs and leaders all over the world who have discovered how to shrink the workweek without cutting salaries or sacrificing productivity or revenues. They show that by reducing distractions, eliminating inefficiencies, and creating time for high-quality focus and collaboration, 4-day workweeks can boost recruitment and retention, make leaders more thoughtful and companies more sustainable, and improve work-life balance. Using design thinking, a business and product development process pioneered in Silicon Valley, futurist and consultant Alex Pang creates a step-by-step guide for readers to redesign their workdays.

Develop your leadership communication Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you'll learn how to ensure you get the results you desire as a leader and communicator including: Speak with conviction and write with impact Tailor your communication to any goal, setting, or audience Scale your leadership through effective coaching Every time you write or speak, you need to make your words count. And this book shows you how.

Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow's business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.

Avec les nouvelles technologies, nos modes de communication et nos relations changent. Aujourd'hui plus que jamais, être un leader nécessite d'avoir une vision claire de son rôle et de sa mission. Quelle est ma valeur ajoutée? Comment motiver? Favoriser l'individuel ou le collectif? L'autorité : échec ou moyen? La crédibilité : innée ou fabriquée?Quelles que soient mon expérience et l'importance de mes responsabilités de manager, j'ai besoin d'appuis solides pour maintenir le cap avec mon équipe. Ce livre vous propose des repères clairs et des outils opérationnels en 51 fiches pratiques : modes opératoires, plan d'auto-formation, témoignages… Dans cette 4e édition, au-delà de la question du digital, l'accent est mis sur l'expérience du terrain, pour manager son équipe et se manager soi-même.

Mitarbeiter müssen Compliance-Ziele, Regeln und Richtlinien verstehen und verinnerlichen, um sie umsetzen und leben zu können. Dies wird maßgeblich durch gezielte Compliance-Kommunikation erreicht. Erfahren Sie, wie Sie Compliance im Unternehmen vermitteln und nachhaltig risikominimierend etablieren können. Dieses Praxisbuch vermittelt das wichtigste Handwerkszeug der Compliance-Kommunikation ebenso wie rechtliche und psychologische Hintergründe anhand erfolgreicher Anwendungsbeispiele der Compliance-Praxis. Mit Formulierungshilfen, Checklisten und Vorlagen. Inhalt: - Sinn und Zweck von Compliance - Bedeutung von Compliance und deren Kommunikation - Vom Sprechen zur Kommunikation: Grundlagen guter Compliance-Kommunikation - Zielgruppenorientiert: Interessenslagen der Kunden verstehen und kommunikativ flexibel bleiben - Fragetechniken für interne Ermittlungen - Deeskalation durch Kommunikationstechniken - Praxiserprobt: ein umfangreicher Werkzeugkasten für adressaten- und zielorientierte Kommunikation - Tools zum Marketing in eigener (Compliance-)Sache: Irrglauben auflösen und Mehrgewinn aufzeigen - Nachhaltig: praktische Methoden der Kommunikationspsychologie für die gesamte Compliance-Tätigkeit (u.a. Krisen-Management, Interne Ermittlung und Projektleitung)

The action plan you need to ensure everyone's understood—digitally and across generations According to social scientist and award-winning CEO Dr. Mary Donohue, we communicate ineffectively at work a staggering 80% of the time! From the tone of an email to the almost-but-not-quite eye contact of a video conference app, today's tech has increased the speed and scope of our communications—as well as the opportunities to misunderstand each other completely. This lack of effective communication is a leading cause of workplace stress. In this widely anticipated and deeply researched book, Dr. Donohue, a victim of workplace stress herself, lays out a seven-step solution to give you the tools you need to make communication a cure for workplace stress, not a cause—even (especially) when you're working with a generationally diverse team. Discover what's at the root of the problem—from misunderstood emails and misinterpreted texts to misconstrued social media posts and missed social cues on Zoom—and learn how to respond to different communication preferences now. Through helpful charts, case studies, evidence-backed research, and more, you'll walk away with the tools you need to ensure everyone on your team—yourself included—is heard and understood, so there's less time clarifying and more time for everyone to be their best, most productive selves.

Welche Rolle spielen Themen in der Unternehmenskommunikation und wie gehen Unternehmen mit ihnen um? Welche Themen schaffen es überhaupt auf die Agenda von Unternehmen? Als Kommunikationsinhalte bilden sie schließlich den Ausgangspunkt eines kontinuierlichen und systematischen Themenmanagements. Ziel der Untersuchung ist es, den Umgang mit Themen in der Unternehmenskommunikation anhand von Entscheidungsprozessen und damit auf Basis aufeinander aufbauender Tätigkeiten zu erfassen. Hierzu werden aus der Journalismusforschung mit der Themenrecherche, -selektion und -darstellung miteinander zusammenhängende und an Themen ausgerichtete Arbeitsschritte abgeleitet. Im Zuge einer explorativen, dreistufigen Untersuchungsanlage kristallisiert sich die Themenagenda als wichtigstes Planungsinstrument und Ergebnis des strategischen Themenmanagements der Unternehmenskommunikation heraus. Sie ist als speziell auf die Unternehmensthemen ausgerichteter Kommunikationsplan zu begreifen. Das Themenmanagement kann dabei transformativ oder transformational angelegt sein.

Strategic Reputation Management examines the ways in which organizations achieve'goodness'through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International.This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

Warum narrativ selbstbewussten Organisationen die Zukunft gehörtDieses Fachbuch zeigt auf, wie in nahezu allen Handlungsfeldern eines Unternehmens mit Geschichten bzw. narrativen Ansätzen gearbeitet werden kann und welcher Mehrwert sich aus einer ganzheitlich-narrativen Perspektive auf das Unternehmen ergibt. Die Autoren nehmen dabei – trotz wissenschaftlicher Fundierung – keine theoretische Perspektive ein, sondern die des Praktikers: Geschäftsführende, Führungskräfte, Organisationsentwicklerinnen, Unternehmenskommunikatoren und Beraterinnen finden in dem Buch einen ganzheitlichen narrativen Ansatz und die detailreiche Beschreibung der Methoden. Durch den Einsatz dieser narrativen Methoden können Führungsstile, Kommunikations-, Wissens- und Changemanagement so gestaltet werden, dass einerseits der Identitätskern des Unternehmens immer ersichtlich bleibt, die Organisation sich dabei aber agil und transformativ in die Zukunft entwickeln kann. So wird sie narrativ intelligent und geht in Resonanz mit Gesellschaft und Märkten. Die theoretische Basis für diese Methoden bildet die Perspektive, das Unternehmen als eine erzählende und erzählte Organisation zu betrachten: Geschichten aus Vergangenheit und Gegenwart sowie narrative Erzählentwürfe für die Zukunft sind entscheidende Stellschrauben für Wissensaustausch, Lernen, Veränderung, Leadership und Kommunikation.Aus dem InhaltNarrative Organisationen: Organisationen sind das, worüber erzählt wird Die narrative Konstruktion der OrganisationWas in Organisationen wichtig ist: Der Sinn der OrganisationDie Werte der OrganisationErfahrungen erzählen: Das Wissen der OrganisationKommunikation in Unternehmen findet in Geschichten stattStorytelling und StorylisteningNarrative Methoden und VorgehensweisenNarrative InterviewsErzählworkshopLearning HistoriesCore StoryNarrative SystemlandkarteTransfer StoriesNarrative Change-ArchitekturenNarrative StrategieentwicklungFallbeispiele zum Einsatz narrativer Methoden im Wissenstransfer, bei Veränderungsprozessen und Storytelling in der Öffentlichkeitsarbeit

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms.A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge.Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.

Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. Written for students and practitioners interested in learning about and acquiring tools for dealing with the technological, environmental, and managerial challenges which organizations face when communicating in today's mediascape, this book presents an array of theories, concepts, and models through which we can understand and practice communication strategically. Strategizing entails looking beyond-but not past-instrumental, rational plans in order to become better able to understand and manage the concrete, incremental practices and contexts in which communication becomes strategic. This book argues that although strategic communicators do (and should) make plans, a plan in itself does not determine the success of strategic communication. Rather, contextual factors, such as competition, technological developments, global cultural trends, and local traditions, as well as employees'skills and attitudes, will determine the organization's communicative success. Against the backdrop of the comprehensive changes to communication brought about by the rise of digital communication technologies and related contextual developments, Strategizing Communication provides better and more up-to-date tools for understanding and managing strategic communication processes. [Subject: Business, Communication]

This workbook is an interactive guide for leaders and managers to help you tell compelling stories at work. The Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling; and a series of exercises designed to allow users to improve their capability as organizational storytellers. The text begins with a chapter which locates organizational storytelling within a critical account of organizational cultures. This book argues that managerial accounts of organizational culture offer a limited appreciation of the ways in which people think, feel and act and suggests storytelling as a means of redeeming our understanding of all matters cultural. Having secured this new appreciation of culture and storytelling the workbook develops a series of maxims and exercises designed to allow users: (a) to improve their storytelling practice; and (b) to reassess the cultural assumptions and priorities revealed through their practice. Enriched with interactive features to walk managers practically through the process of improving their storytelling skills, including practical exercises, contemplative questions, and space to respond creatively to the ideas in the book, this workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their skills.

For many decades, the conventional wisdom was that emotion has no place in the work world, and the ideal leader is one who approaches problems rationally and unemotionally. However, the reality is that emotion is inevitable when a group of people come together for an extended period of time to work on challenging tasks, and if used effectively, a leader's moods and emotions can be a plus rather than a minus. This book describes how 25 outstanding leaders used emotional intelligence to deal with critical challenges and opportunities. Featuring commentary from the leaders themselves describing how they handled each situation, it helps managers better understand not just what emotional intelligence is, or how to measure it, or how it is linked to bottom-line results: it also shows how real leaders used their emotional intelligence to deal with real situations. The book distills the leaders'experiences into nine strategies that can help any leader or potential leader to be more effective. Each chapter concludes with activities that help readers to apply immediately each of those strategies.

Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizations Yes, you can learn the skills to effectively lead people, organizations, and employees. With the right motivation and knowledge, you can be a leader who knows what it takes to succeed. Throughout his extensive experience in training leaders, author Alain Hunkins discovered that many leaders shared a common trait. They were mainly focused on what they were doing but not so focused on how they were doing it, especially when it came to working with other people. By strengthening their leadership capabilities, they could become trusted leaders within their organization, improve employee communications, and build bridges across hierarchies. Cracking the Leadership Code shares the valuable principles and practices that Hunkins developed and refined during the 20+ years he's worked with leaders. When you crack the code, you'll have a new operating model for organizational leadership that will help your teams thrive in a 21st century economy. Discover the brain science behind leading people Get inspired by real life leadership stories Use a practical leadership tool kit to become a better leader Learn how to communicate, influence, and persuade others, more effectively than ever before With this book as a resource, you'll have a new perspective, a new framework, and new tools at your disposal, readily available to guide your leadership. You'll learn to establish proactive, leader-follower relationships. To do this, you'll use the interconnected elements of Connection, Communication, and Collaboration. When you learn from the author's insightful experiences working with organizations around the world, you can accelerate your leadership development and become the leader you've always aspired to be.

Conflict in business and personal relationships is inevitable--much of the success of companies depends on how well they respond to it. Developing rapport, collaboration and cooperation hinges on positive conflict management strategies that stimulate innovation and growth where companies can look for solutions to common issues and needs. Conflict management can address dysfunctional outcomes that result in job stress, less effective communication and a climate of distrust, where working relationships are damaged and job performance reduced. Organizations must minimize and resolve internal and external conflicts to remain vibrant and profitable. Drawing on examples from a wide range of corporate experiences, this volume provides role-playing scenarios, checklists, tables and research studies to help employees, managers and owners better comprehend the dynamics of conflict in every interaction.

Avoiding poor decisions in any facet of life starts by truly listening for the meaning in the messages we receive. In today's fast paced business environment: executives, managers and supervisors alike need to master the skill of effective listening to engage in smarter decision making. Smarter Decision-Making demonstrates the power of applied listening through focus, meaning and understanding context. The second part of the book gives depth to the importance of meaning. These practical insights are invaluable to any leader intent on achieving success and growth in their career.

The arrival of Information and Communication Technology may play a role in restoring competitiveness, since these technologies are also a factor in relaxing the constraints specific to SMEs. ICT makes a number of services possible in a large range of processes and transactions within and between companies. Internally, ICT applications can improve knowledge and information management practices; they can also allow more rapid and more reliable transactions between businesses (B2B) and between businesses and consumers (B2C). They are equally quite effective in improving external business communications and service quality for both new and existing clients. They also appear to be a source of competitive advantage for SMEs under certain conditions. Few studies have focused on the ways that SMEs can use ICT to improve and defend their competitive positions. This book provides a synthesis of the advantages of ICT for SMEs. Seven chapter illustrate the technologies used in such companies. Each of these chapters provides a theoretical and/or practical view of the way that SMEs can use ICT. This book is an indispensable reference for both academics and for practitioners.

A successful digital transformation must start with a conversational transformation.Today, software organizations are transforming the way work gets done through practices like Agile, Lean, and DevOps. But as commonly implemented as these methods are, many transformations still fail, largely because the organization misses a critical step: transforming their culture and the way people communicate.Agile Conversations brings a practical, step-by-step guide to using the human power of conversation to build effective, high-performing teams to achieve truly Agile results. Consultants Douglas Squirrel and Jeffrey Fredrick show readers how to utilize the Five Conversations to help teams build trust, alleviate fear, answer the “whys,” define commitments, and hold everyone accountable.These five conversations give teams everything they need to reach peak performance, and they are exactly what's missing from too many teams today. Stop focusing on processes and practices that leave your organization stuck with culture-less rituals. Instead, unleash the unique human power of conversation.

This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal editors. Responding to the continuing emphasis on publishing in the top journals, this revised, updated and extended guide offers invaluable tips and advice for anyone looking to publish their work in these publications. This exciting and cutting-edge book includes brand new chapters on managing a research pipeline, positioning papers for publication and maximizing the chance of success with a novice editor as well as an in-depth look at research impact. Existing chapters provide additional insights into the value of peer review, the importance of your chosen methodology, ethics and integrity in the industry, securing repeat publication, tips on publishing in new disciplines and the nuances of special issues and open access publications. Offering an insider perspective and candid advice, this second edition once more takes you on a journey through the journal review process, providing behind-the-scenes insight into the potential pitfalls and advantages. This book will be a must-read for academics of all levels seeking to advance their career and expand their journal publication success. Contributors: P. Andries, J. Barney, Y. Baruch, J.E. Baur, D.D. Bergh, S.K. Bhaumik, B. Boyd, M.R. Buckley, P. Budhwar, T. Clark, J.G. Combs, B. Connelly, K.G. Corley, D. Cumming, S. Estrin, G.R. Ferris, D. Gioia, B. Harley, A.-W. Harzing, M.A. Hitt, G.P. Hodgkinson, R.D. Ireland, F.W. Kellermanns, D.J. Ketchen, Jr., B.T. Lamont, A. Leiponen, B. Martin, W. Mitchell, G. Molina Sieiro, T. Pedersen, P.L. Perrewé, A.L. Ranft, P.L. Roth, B. Schinoff, A. Smith, C.C. Snow, W.H. Starbuck, W.H. Stewart, Jr., S. Tallman, B. Taylor, S. Toms, R. van Dick, G. Wood, M. Wright, D. Yiu