21 results on '"Thomas, Jacquelyn S."'
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2. Email Marketing as a Tool for Strategic Persuasion
3. Fighting Commoditization: Dimensions, Performance Impact, and Moderators of Marketing Strategy in Commodity Environments
4. Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms
5. Recapturing Lost Customers
6. The Fundamentals of Customer Equity Management
7. The Fundamentals of Customer Equity Management
8. Customer win-back: the role of attributions and perceptions in customers’ willingness to return
9. Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance
10. Strategic Assortment Decisions in Information-Intensive and Turbulent Environments
11. Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
12. When Does International Marketing Standardization Matter to Firm Performance?
13. Customer relationship management and firm performance: the mediating role of business strategy
14. Investigating cross-buying and customer loyalty
15. Challenges and Opportunities in Multichannel Customer Management
16. Managing Marketing Communications with Multichannel Customers
17. Balancing Acquisition and Retention Resources to Maximize Customer Profitability
18. Recapturing Lost Customers
19. Linking Customer Assets to Financial Performance
20. A Methodology for Linking Customer Acquisition to Customer Retention
21. Econometric Analysis of Customer Retention in an Aviation Trade Organization
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