127 results on '"Tadajewski, Mark"'
Search Results
2. Subjugated and Disqualified Knowledge in Marketing Theory: Historical Struggles and the Conditions of Repudiation
3. Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations
4. Marketization: Exploring the Geographic Expansion of Market Ideology
5. New insights on consumer activism: advancing a prefigurative framing of alternative consumption
6. Historical research, academic politics and editorial activism*
7. Critical reflections on the marketing concept and consumer sovereignty
8. Introducing and advancing Critical Marketing Studies
9. The porosity of the consumer
10. Sharing 2.0: Perspectives from Neglected Markets
11. Epilogue
12. Introduction
13. The German Historical School of Economics
14. Foundations of marketing thought at the University of Wisconsin
15. Foundations of marketing thought at Harvard and beyond
16. Foundations of marketing thought at the University of Illinois
17. Conclusions
18. Foundations of marketing thought at the University of Birmingham, UK
19. Rethinking ‘marketing as applied economics’
20. Marketing, synthesis and interdisciplinarity: reading with M.J.B.
21. Writing telepathy back into marketing theory
22. The history of marketing practice
23. On being critically oriented in precarious times: for resistant curiosity
24. What Is Critical Marketing Studies? Reading Macro, Social, and Critical Marketing Studies
25. Business-to-Business Marketing
26. Ernest Dichter and Consumer Behaviour: Intellectual Primacy and Interpretive Consumer Research
27. Macromarketing – a Global Focus: Marketing Systems, Societal Development, Equity & Poverty
28. Critical Marketing Studies
29. #MeToo and beyond: inequality and injustice in marketing practice and academia
30. History of Marketing Thought
31. Nonprofit Marketing
32. Marketing Theory
33. ‘When you tire of marketing you tire of life’ or why you should attend the Academy of Marketing conference
34. From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism
35. William A. Shryer, scientific advertising, habits and motivation research
36. The Knack of Selling: scientific salesmanship, relational themes and military metaphors in early marketing thought
37. Guest editorial
38. NEGOTIATING INCOMMENSURABILITY IN MARKETING THEORY
39. Guest editorial
40. Habit as a central concept in marketing
41. Guest editorial
42. Inter-functional Collaboration and Inter-organizational Relationships in Communications Strategy Implementation
43. Impact factors, journal rankings, interdisciplinary research and ‘the state of the art’ in marketing theory and practice
44. Foundations of Marketing Thought
45. Guest editorial
46. Compensatory consumption and consumer compromises: a state-of-the-art review
47. Autobiographical reflections part II: risk, tenacity and philosophies of research
48. Modern pioneers in marketing: autobiographical sketches by leading scholars
49. Sanctioning value
50. Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice
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