63 results on '"Soberman, David"'
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2. Crowdfunding and too much choice: A recipe for disappointment
3. Giving more detailed information about health insurance encourages consumers to choose compromise options
4. P12-010-23 Food Purchasing Pattern and Nutrition Quality Changes in the Time of the COVID-19 Pandemic
5. The Impact of Word of Mouth Precision and Consumer Sophistication on Firm Pricing, Profit, and Sales Volume
6. Machine Learning Methods and the Analysis of Threshold and Goldilocks Effects in Reward-Based Crowdfunding
7. Advertising
8. Trademark
9. Market Research
10. Business Expansion Through Acquisition
11. Vaccine hesitancy and monetary incentives
12. Designing the content of advertising in a differentiated market
13. Market Research
14. Advertising
15. Trademark
16. Consumer informedness: A key driver of differentiation
17. The Effect of Marketing Breadth and Competitive Spread on Category Growth
18. Who is the winner in an industry of innovation?
19. 1. The Challenge of Today’s Marketing Environment
20. Competitive Response and Market Evolution
21. Third-Party Information and Consumer Heterogeneity in Assessing Information Precision
22. Social Responsibility and Product Innovation
23. Profit-increasing asymmetric entry
24. Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective
25. advertising
26. trademark
27. market research
28. Organizational Structure and Gray Markets
29. When Gray is Good: Gray Markets and Market-Creating Investments
30. Consumer Favorites and the Design of News
31. Profit-Increasing Consumer Exit
32. Product development capability and marketing strategy for new durable products
33. Marketing and politics: Models, behavior, and policy implications
34. Editorial—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
35. When Gray is Good: Complementary Goods and Emerging Markets
36. Organizational Structure and Gray Markets
37. Marketing and Politics: Models, Behavior, and Policy Implications - Session at the 8th Triennial Choice Symposium
38. Preview Provision Under Competition
39. ‘The Equalizer’: Measuring and Explaining the Impact of Online Communities on Consumer Markets
40. Marketing modeling reality and the realities of marketing modeling
41. The forgotten side of marketing
42. Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing
43. Managing Business Schools to Weather Economic Change
44. Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
45. The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
46. The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
47. Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of Marketing
48. Campaign Spending Limits and Political Advertising
49. The economics of quality-equivalent store brands
50. Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
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