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Copyright of Tourism & Management Studies is the property of Escola Superior de Gestao, Hotelaria e Turismo, Universidade do Algarve and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Abstract Nowadays, thank to the huge advances in the field of communication technologies, marketing decision-makers can collect various kinds of data related to their clients. The challenge is to analyze this data by using different techniques in order to enrich the shopping experience and strength the relation with the customers by personalized promotions. In this paper an innovative geomarketing solution is proposed. This solution consists of three components: smartphone application, the server application, and beacons. The smartphone application detects the location of the customer by using beacons and the information is then sent to the server application for processing in order to generate the adequate. Moreover, we will use datamining tools to understand the relationships between the products that people buy in order to provide customized marketing messages and adapting the shop to their needs. [ABSTRACT FROM AUTHOR]

Copyright of Revista Mackenzie de Engenharia e Computação is the property of Universidade Presbiteriana Mackenzie, Revista Mackenzie de Engenharia e Computacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Australasian Marketing Journal is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Caderno de Administração is the property of Universidade Estadual de Maringa and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos de Geografia: Revista Colombiana de Geografía is the property of Universidad Nacional de Colombia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)