1. IBM to acquire analytics vendor.
- Author
-
Wanjiku, Rebecca
- Subjects
MERGERS & acquisitions ,DATA entry ,ELECTRONIC commerce - Abstract
The article offers information on the acquisition of the U.S. based customer experience management software company Tealeaf Technology by International Business Machine (IBM), to strengthen its position in the enterprise marketing and management. It reports that Tealeaf will furnish IBM with timely data of buyers and those using mobile devices for shopping. It also states that IBM expects more companies to venture into the e-commerce as the analysis plays a big role in online trade.
- Published
- 2012