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Pressure on farmers to behave more 'entrepreneurial' is increasing. Psychological and social science research therefore has examined what characterises farmers identifying as entrepreneurs. A previous study in Finland suggested that farmers' self-identities may conflict with the public paradigm describing farmers as entrepreneurs instead of food providers. Different expectations towards farming may cause identity issues and decrease work wellbeing. The present study examines the relationship of work wellbeing and entrepreneurial identification. Utilizing the Maslach Burnout Inventory and the theory of Entrepreneurial Identity , the results show that work wellbeing is higher for diversified farmers and rural business owners than for conventional farmers in Finland. Conventional farmers on the other hand experience higher rates of loss of personal control and self-efficacy, indicating that the political strategies for entrepreneurs, diversification and innovativeness, are not applicable to all farmer groups. Entrepreneurs aim for autonomy and personal control which generally may be limited in specialised, subsidy-dependent agricultural production systems. Identity formation processes and how farmers can gain more control over their businesses as well as the limitations of entrepreneurship in the momentary agricultural policy system, should be considered in upcoming policy strategies. • Agricultural policy highlights entrepreneurship for more competitive agriculture. • Entrepreneurial farmers should be autonomous and hence satisfied with their work. • The study finds a relationship between entrepreneurial identity and work wellbeing. • A distinct group of farmers does not identify as entrepreneurs. • A considerate amount of farmers feels incapable of acting entrepreneurial. [ABSTRACT FROM AUTHOR]

Abstract: The farmers'' role within the EU has recently been under reconstruction: in addition to primary agricultural production farmers should fulfil multiple functions such as maintaining the rural landscape, conserving nature and providing services. One essential feature of this new role is the demand for entrepreneurship. Farmers should be capable of competing in the worldwide, global agricultural market. They are also encouraged to diversify into business activities beyond agriculture. How do farmers see themselves in this situation? Is their self-perception compatible with this new reconstruction of the farming economy and the farmers'' role? Research, thus far, seems to indicate that traditional or production oriented identities are still dominant among farmers. But there is also some evidence that new identities, such as the entrepreneurial identity, are emerging. In our study we are especially interested in how Finnish farmers have met the demand for adapting to the role of an entrepreneur. We approach the issue of the farmers'' changing role from a social psychological perspective by utilizing the concept of identity. Our empirical evidence comes from two nation-wide postal questionnaire data sets, both containing samples from three subgroups: conventional farmers focusing solely on primary agricultural production, diversified farmers who also had other business besides agricultural production, and rural non-agricultural small-scale businesses. The results show that Finnish farmers do not experience “entrepreneur” as something distant from themselves and as not fitting in with their world of ideas, as the work of some researchers would depict. Instead, the majority of Finnish farmers, especially diversified farmers, conceive of themselves both as entrepreneurs and as producers. [Copyright &y& Elsevier]