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The article discusses the process by which a geographical structure is transformed into a tourist destination, using Reunion Island's volcanic mountain Piton de la Fournaise and the Somin Volcan (a path tourists use to climb the volcano) as examples. Emphasis is on the relationship between world heritage sites, culture, and tourism, highlighting a three-step process which includes the reconstruction of the destination's cultural property to provide visitors with new perspectives and to sustain public interest.

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