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Kanfer (2009) argues that “context” is an important consideration in the study of motivated behavior, but our knowledge of contextual constructs is immature and in need of considerable development. We agree and build on her position by proposing that situational strength (Hough & Oswald, 2008; Mischel, 1977) has the potential to help conceptualize what Johns (2006) calls “discrete context” (i.e., the particular task, social, and physical variables that influence motivation, attitudes, and behavior). The present article briefly describes situational strength, discusses its operationalization and measurement, explores its implications for practice, and describes two research questions that fall within Pasteur’s Quadrant(Stokes, 1997).