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This paper focuses on experiences with an intensive living case study that was effectively used in a two-week graduate marketing course; where students as well as instructors came from several different countries. The case study centered on a real-life marketing problem of a medium-sized United States firm, which expanded internationally and aimed at targeting large European markets. Within this paper, insights are provided on the course setting, the actual case learning process, student, organizational and faculty outcomes, and recommended best practices as a result of the experience.

SummaryEthics in international business is highly complex and requires an understanding of both business practice and cultural expectations. For this reason, business educators are seeking information on ethical issues, practices, and appropriate teaching content for the international business curriculum. In this paper, we examine international ethics issues and perspectives from the vantage point of five disciplines in business education, including economics, management, finance, accounting and marketing. Business educators can use this collection of perspectives to become better informed on the range of content and viewpoints on business ethics in an international environment.