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While beer has maintained a position as the most popular alcoholic beverage among men age 21-34, a recent Gallup poll indicates that craft beer has surpassed wine as the most popular beverage for women in the same age group in USA. In light of this trend, there has been little research done to explore gender dynamics in craft beer consumption and the craft beer industry. This paper seeks to understand the increasing popularity of craft beer among women by: (1) exploring beer as a gendered object, (2) illuminating the experiences of women in the craft beer culture and industry, and (3) examining how gender is done, redone, and undone in craft beer spaces. Drawing from a discursive content analysis of an online beer community, it seeks to consider the gendered nature of beer and how gender is both reconfigured and upheld, allowing for the possibility for new consumption patterns. [ABSTRACT FROM AUTHOR]

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This paper provides a frame for thinking about youths' public consumption of fast foods. It draws attention to the significance of the social encounters that surround food by giving greater analytical focus to the late sociologist, Erving Goffman's conception of "the situation" than is typically given in research on youth food consumption. Focusing on the role of the situation in structuring the experience of youths' consumption of fast food directs attention to the significance of the body as symbolic resource, the collective mood, emotional energy affective gains, and the socio-spatial context to young people's participation in fast-food settings as consumers. A shift away from the individual youth food consumer as unit of analysis to a focus on situations provides greater analytical purchase in trying to work through the complicated relationship between youth agency and the consumer markets' influence over youth, as it plays out around and through food. [ABSTRACT FROM AUTHOR]

The essay discusses masculine narratives in English soldier-spy fiction in the 1950s, particularly noting the connections between masculinity and consumption in the works of British author Len Deighton. The author comments on the increasing interest in sociology of popular culture in the mid 20th century. He also explores the relationship between masculinity and food consumption as it compares with female gendered food preparation.

Although cannibal films may exist on the fringes of the "food film" genre, foodways methodology offers a productive lens through which to analyze how these films negotiate issues of class and power. A foodways analysis of key films in The Texas Chainsaw Massacre series reveals how issues of class and power are linked to food behaviors. More specifically, a food studies approach illuminates how the image of the American cannibal changes throughout these films. The cannibal begins as a starving member of the working class who eats humans only to survive. In later films, the cannibal transforms into a member of the middle class, and cannibalism becomes an expression and endorsement of unfettered capitalism. The cannibal eventually comes to embody a class warrior as the last film in the series implies that one must be a cannibal to be a good soldier. [ABSTRACT FROM AUTHOR]