1. Understanding the Contribution of Domestic Tourism to the Hotel Industry.
- Author
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Lin, Yu-Xia, Su, Ching-Hui (Joan), and Chen, Ming-Hsiang
- Subjects
DOMESTIC tourism ,INTERNATIONAL tourism ,TOURISM impact ,TOURISM ,HOTEL sales & prices - Abstract
This study examines, from a comparative standpoint, the contribution of domestic tourism and international tourism to hotel sales revenue (HSR) and its three key revenue sources: room sales revenue (RSR), food and beverage sales revenue (FBR), and other sales income (OSR), using data from 2003 to 2020. The results indicate that domestic tourism has a greater impact on HSR than international tourism. In addition, we discovered that domestic tourism contributes more to OSR than RSR and FBR, but international tourism contributes more to FBR than OSR and RSR. Notably, panel threshold regression test results indicate that the effects of domestic tourist arrivals (DTA) on hotel sales (HSR, RSR and FBR) show different degrees of sensitivity to economic fluctuations. Domestic tourism's impact on hotel sales (HSR, RSR, FBR and OSR) is less sensitive to economic fluctuations than the impact of international tourism. The RSR's response to tourism is the least sensitive to economic cycles, whereas the FBR is the most sensitive. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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