1. Trading counterfeit products via the Internet and its impact on Iraqi consumer behavior An exploratory study of the opinions of a sample of consumer goods users (home appliances).
- Author
-
Abdul AMIR, Osama Anmar, Al KHAZRAJE, Mohammed Edan Bani, and Abdul GHAFOOR, Qutiba Amjad
- Subjects
CONSUMER behavior ,COVID-19 pandemic ,ONLINE social networks ,CONSUMER goods ,COUNTERFEIT money ,PRODUCT counterfeiting - Abstract
The study aims to test the relationship and impact between the counterfeit products via the Internet and behavior of the Iraqi consumer, as the Iraqi market suffers from the spread and increase of counterfeit products. The study is different in that it dealt with the aspect of trading counterfeit products via the Internet and during the period of the Covid-19 pandemic, which witnessed an increase in the demand for purchasing products via the Internet during the period of the pandemic. The study was based on the electronic questionnaire as a data collection tool. The data of (469) individuals were randomly selected from users of consumer goods (electrical appliances) in the Iraqi environment. The data collection period lasted from 11-12-2021 until 1-2-2022. The analytical approach was adopted. Descriptive In analyzing the answers of the sample, the results of the research showed that the Internet and social networking sites have contributed to the spread of counterfeit products during the pandemic period. The study also showed that the behavior of the Iraqi consumer towards these products is viewed as a suitable, low-cost alternative ready to buy them as long as they serve the required purpose and do not cause harm. What has helped the spread of counterfeit products in the Iraqi market is the weakness of government control, and websites and social networks have contributed to its expansion, especially during the period of the Covid-19 pandemic. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF