To say that the media have become commercialized has become a standard opening for debates on the changes within the media over the past few decades, not least concerning changes in the European media landscape, or to the developments within the post-Soviet states. Indeed, the media in Europe have seen dramatic changes, some of which have to do with the increased competition between public service and commercial broadcast media, leading to the fact that more media production is aiming for producing surplus value and economic profits. (Print and music media, however, have since long, and with few exceptions, been organized commercially.) However, economic value is but one of the value forms produced within the media and cultural industries, maybe especially so in media environments marked by both strong commercial media companies and strong public service enterprises. It might therefore be worthwhile to analyse the conditions for the production of other kinds of value (political, social, cultural, etc.) in such settings. In this paper is discussed a model for analyzing the production of value within media and cultural industries, based in the field theory outlined by Pierre Bourdieu. Bourdieu, however, did for the most part discuss the production of value (or forms of capital) in relation to fields of restricted cultural production, that is, within the fine arts (e.g. art, literature). Although one of his most known works dealt with television, one cannot say that he thoroughly enough used the possibilities inherent in his own theory to analyse this field of mass production. This paper seeks to contribute to the development of a theory of value production in fields of large-scale production. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]