Search

This article discusses the Compañía Iberoamericana de Publicaciones (CIAP), which was the first major Spanish-language book publishing corporation. The authors comment on the unique business model of the CIAP, which included long-term contracts with authors, extensive use of advertising, and the awarding of literary prizes. They also describe the historical context of the early 20th century when the CIAP was established, during which time there was a complete transformation in the book publishing industry. The fate of the CIAP, which was forced to close due to bankruptcy, is also detailed.

The article offers the insights of several people in the book publishing industry on the significance of social media and networking in the sector. Book marketing consultant Fauzia Burke explains the difference between social networking and social media. Tanya Hall of Greenleaf Book Group says that authors are responsible for building his own social platform. Publisher Meredith McGinnis adds that the use of social media in advertising is incorrect. INSET: The Author's Role.

The article discusses the reasons behind the use of pen names by authors. It notes that authors use pen names for various reasons including to hide their gender in order to become more accepted in a particular genre, to avoid overexposure, and to have a distinctive name. Moreover, first and last name from the first half of the alphabet must be used in choosing a pen name and planning pen name close to the letters of some bestselling authors can help increase the marketability of books.

The author reflects on the increasing popularity of blogs and podcasts as an effective marketing tool for online book market. An overview of how Internet is gaining ground as a marketing vehicle for books is presented. It is argued that publishers look to the web for connecting readers with books by advertising on targeted sites and pitching bloggers to review and discuss titles that jibe with their concerns and sensibilities.

The article offers information on the 2008 Book Launch and the annual Gordon K. and Sybil Lewis Award of the Caribbean Studies Association (CSA). It encourages CSA members who have published a book to participate in the Book Launch. The award, in honor of the memory of distinguished Caribbeanist Gordon K. Lewis, will be given the best book on the Caribbean published within the three-year period in Spanish, English, French or Dutch. Requirements, such as submission deadlines for the Book Launch and nominations for the Award, are provided.

An advertisement for the sale of the book "Computing Manual," by Fred Grueberger, published by the University of Wisconsin Press in 1952, is presented.

This article offers the author's views on his literary undertakings such as his involvement in organizing a reading for poets and the inclusion of his second book trailer at HuffingtonPost web site. The author says that the reading for poets involves many of his favourite writers who read poems he published through Mansfield Press. He adds that before the poem reading starts, four of the six writers are struck due to a huge accident. Moreover, his book trailer gains 3,200 hits at HuffingtonPost.

The author recounts her experience being interviewed by WGN's Steve Cochran. After writing to newspapers and radio stations to promote her book, WGN asked to interview her about her book. In the studio, Cochran tried to calm her about the interview. Before her interview, she began to relish the attention her work received.

Presents news briefs concerning books in Australia as of February 2004. Announcement of a special children's program at the Edinburgh International Book Festival to be held on August 14-30, 2004; Release of the a special issue of Bugs and Butterflies from Australia Post; Promotion of Ron Jobe.

Reports on the mail advertising strategy used to promote the book `Teaching Chipmunks to Dance: The Business Leaders' Guide to Making the Distributed Enterprise Year 2000 Compliant.'