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This study advances that cultural imperialism is no longer applicable in examining complex and dynamic regionalized Asian media. Instead, the cultural proximity provides better explanations for Asian media regionalization. However, the cultural proximity claimed by Straubhaar does not thoroughly present the discursive and transformative nature of Asian cultural proximity in terms of the historical context of Asian modernity and the global capitalism. Consequently, there is a distinctive growing regional pattern in East Asian television. The regionalization of East Asian television suggests that cultural proximity among East Asian audiences is not only in terms of geographical intimacy but also of sharing emotive code with regard to Asian urbanism and modernity experience. Particularly, the popularity of Korean TV dramas referred to as “Hanliu” in Asia is revealed this cultural proximity among East Asian audiences. Korean TV dramas convey an understandable social and individual life of the young generation, the value of family, and the urbanized capitalism. ..PAT.-Conference Proceeding [ABSTRACT FROM AUTHOR]