1. Mega Data Value Creation: A Roadmap to Success.
- Author
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Paper, David, Ugray, Zsolt, and Johnson, Jeffrey
- Subjects
DATA management ,BIG data -- Social aspects ,CUSTOMER loyalty ,CONSUMER preferences ,ROAD maps ,COMPUTER software - Abstract
The article offers information on the practice of companies to create roadmaps to manage vast amount of data. Topics discussed include electronic commerce firm Amazon creating value from mega data by creating customer loyalty, the importance of enhancing customer experience in Mega Data with reference to the practice of Amazon to track customer history to know customer preference, and the need of tackling data access issues while outsourcing mega data.
- Published
- 2014
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