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Examines the analytical tools in descriptive and correlational studies to assure the enjoyment of the readers. Reevaluation of traditional approaches in light of recent researches into reading and cognition. Explanation of the phenomenology of reading; Aim of the writer is to focus the reader's attention on the semantic level of the text where unpredictable content can provide the stimulative effect; Requirements in devising methods for estimating the syntactic and the semantic unpredictability of written texts.

Focuses on the role of newspaper stylistic codes in contributing to the decline in newspaper reading. Need for editors to improve the ease of reading as a way to reach young adults; Support of a research using Flesch readability tests of the impression that newspapers are hard to read; Contribution of the readers' familiarity to codes.

Examines the effect of active, passive and nominal styles of writing on the readability of science research. Recommendation of the author of an active style of writing; Prevalence of the use of active voice in reporting by journalists; Preference of scientists to use nominal style; Criteria of reader response to the styles.

Describes how to simplify the reading ease formula developed by Rudolph Flesch. Advantages over the Cloze procedure and the Dale-Chall readability formula; Suggestion that counting the words and excess syllables in each sentence will yield the number of sentences without additional reference to the document.