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Start Over Descriptor "READABILITY (Literary style)" Publication Type Books Database Supplemental Index
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1. Chapter 21: Checking readability.

Subjects
COPYWRITING, READABILITY (Literary style)
Abstract

Chapter 21 of Section Five of the book "Write to Sell: The Ultimate Guide to Great Copywriting," by Andy Maslen is presented. It mentions that readability was one of the easiest and best checks one can do for his/her writing. It states that a formula called Flesh Reading Ease was developed by Dr. Rudolph Flesch which was based on the number of long words use and sentence length.

Published
2007

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