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Reading assessment should cover reading micro skills as well as the students' order of thinking. The development of reading test that describes quality of reading performance, in large scale assessment is well established. However, less attention has been directed towards the development of reading test using multiple choice which ranges from lower to higher order of thinking levels. This paper reports on a recent project to define the construct of reading test which accommodate the order of thinking levels. The authors discuss how the processes of theoretical construct definition, together with empirical analysis of test taker performance are used to underpin the development of the test. Methodologies utilized in the project included expert judgment, text readability analysis, and item analysis. Based on the results, the findings can inform decisions about how best to account the reading micro skills of the students' performance. [ABSTRACT FROM AUTHOR]

The article presents tips for writings on how to write address. It states the need to consider the street name in the form of abbreviations. It notes writing the name of the district or major post office and state name. It mentions that readability and memorability are ensured if writers use one or two addresses.

In view of the constant complaints of teachers of communicative skills (English for academic purposes) in Ghanaian universities about the unreadable nature of the essays of first year students of Ghanaian universities, an analyses of the readability of the essays of first year students of Ghanaian universities was conducted using University of Cape Coast as a case study. Two hundred and eighty students were selected across four (4) programmes of study namely Business, Arts, Science and Education. The selected students were made to write an easy on the topic, "Ways of Conserving Electric Energy in the Various Halls of residence of the University of Cape Coast". Electronic forms of the essays were collected and fed to a computer. Using Microsoft word (2007) version, A FleschKincaid Reading Ease analyses of the essays were run. With the aid of SPSS (version 16) frequencies and percentages of the Flesch-Kincaid readability scores were obtained. Other statistical tools like levene's test of equality of variance, a One-Way Analysis of Variance (ANOVA) and t-test were used. The study revealed that essays of first year level hundred students of Ghanaian universities are largely difficult to comprehend. Also gender and programmes of study do not significantly influence the readability of essays of first year Ghanaian university students. Several recommendations were made to improve the readability of first year students' essay. [ABSTRACT FROM AUTHOR]

The article discusses the linguistics of newspaper advertising in Nigeria. Topics discussed include the history of newspaper advertising in Africa, characteristics of language that contribute to successful advertising including attention value, readability and memorability, and linguistic devices being used in newspaper advertising which include alliteration, ideophones and acronyms. Other linguistic devices in advertising include deixis, personification and orthographic modification.

The article offers suggestions in presenting email addresses for personal names and designations. It explains that presenting addresses is a personal preference but stresses the importance of readability and memorability. It adds that maintaining one or two addresses ensures easy access and larger storage.