56 results on '"Gonzalez, Jose Antonio"'
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2. The Use of Plants for Animal Health Care in the Spanish Inventory of Traditional Knowledge
3. The Influence of Instagram on Consumer Behavior and Purchase of Home Decor Items in Brazil
4. Online Purchasing Behavior of Portuguese Consumers of Garment and Beauty Products During the COVID-19 Pandemic
5. Exploring the Impact of Esthetics and Demographic Variables in Digital Marketing Campaigns
6. Augmented Reality: Toward a Research Agenda for Studying the Impact of Its Presence Dimensions on Consumer Behavior
7. Has It Ever Been the Fashion Blog’s Dusk? A Thematic Analysis-Based Research on the Anguishes in the Post-transition from Text Blog Writers to the Ready-Made Scroll, Scroll, Scroll Instagram Images
8. The Impact of Food Delivery Applications on the Restaurant Industry: The Perception of Restaurant Managers in the Metropolitan Area of Porto
9. Optimizing Marketing Through Web Scraping
10. Online Shopping Experience on Satisfaction and Loyalty on Luxury Brand Websites
11. Study of the Online Fashion Consumer Shopping Journey and the Effects of Digital Communication Media: Case Study MO Online
12. Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value
13. Exploratory Analysis of Financial Literacy and Digital Financial Literacy: Portuguese Case
14. Impact of E-commerce on Corporate Sustainability—Case Study
15. Web Marketing Trends—Case Study of Trigénius
16. Systematic Literature Review—Factors of Loyalty and Acceptance in Voice Commerce
17. Management Model and Capture of Benefits Integrated into the Practice of Project Management
18. Production, Exhibition, and Promotion of the Peruvian Web Series: Miitiin, Brigada de Monstruos y Leo en el Espacio
19. Social Commerce—When Social Media Meets E-commerce: A Swiss Consumer Study
20. Understanding Bullying and Cyberbullying Through Video Clips on Social Media Platforms
21. The Impact of Surprise Elements on Customer Satisfaction
22. The Social and Financial Impact of Influencers on Brands and Consumers
23. Gender Bias in Chatbots and Its Programming
24. The Influence of Social Media on Voters’ Decision-Making Process in Portugal: A Case Study
25. Hybrid Entrepreneurship: A Systematic Review
26. How Endorser Promotes Emotional Responses in Video Ads
27. Impact of Mobile Apps on Building Customer Relationships and Financial Support for the Football Club: Findings from Ruch Chorzów
28. Social Media Followers: The Role of Value Congruence and the Social Media Manager
29. Analysis of #YoDecidoCuando (I Decide When) Campaign on TikTok, as Educational Communication for Teenage Pregnancy Prevention
30. Relationship Marketing on Higher Education Institutions (HEI) in Times of Pandemic (Covid-19)
31. QR Codes Research in Marketing: A Bibliometric and Content Analysis
32. Relationship Marketing, The Way to Customer Satisfaction and Loyalty
33. Omnichannel Marketing in Ambato’s SMEs
34. The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users
35. Behaviour of the Adolescents and Their Parents in Relation to the Micro-Influencers in Instagram
36. Digital Innovation Hubs: SMEs’ Facilitators for Digital Innovation Projects, Marketing Communication Strategies and Business Internationalization
37. Rethinking Smart Mobility: A Systematic Literature Review of Its Effects on Sustainability
38. Technology Acceptance: Does the Users Accept the Change of Operating System of Their Smartphone?
39. The Power of a Multisensory Experience—An Outlook on Consumer Satisfaction and Loyalty
40. Consumer Profile and Behavior in Specific Marketing Contexts: A Study on Luxury Brands
41. A Model for Municipality Buildings Renting Auction on Algorand Blockchain
42. How Brand Marketing Communications Affect Brand Authenticity for Fast-Moving Consumer Goods
43. CRM and Smart Technologies in the Hospitality
44. Database Performance on Android Devices, A Comparative Analysis
45. Internal Stakeholders’ Readiness for Developing Smart Railway Services Through Crowd-Based Open Innovations
46. Develop a Virtual Learning Environment (Eva) to Train Agents in Security and Private Surveillance
47. Information Visualization (InfoVis) in the Decision Process
48. Models of Destination Loyalty at Heritage Sites: Are We There Yet?
49. A Systematic Approach to Segmentation Analysis Using Machine Learning for Donation-Based Crowdfunding
50. Intellectual Capital Versus Competitive Advantages: Together Which Underlines Some Relevant Literature?
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