25 results on '"MARKETING theory"'
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2. Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing
3. Eco-advertising and Ban-on-Plastic: the Influence of CSR Green Practices on Green Impulse Behavior
4. Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
5. A general theory of marketing: Conceivable, elusive, or illusive
6. Developing and renewing marketing as a scientific discipline through reflexive cocreation
7. Challenging the troubled status of the marketing discipline
8. The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
9. The Ethics and Politics of Academic Knowledge Production: Thoughts on the Future of Business Ethics
10. Marketing’s new myopia: Expanding the social responsibilities of marketing managers
11. Re-institutionalizing marketing
12. Toward an integrative theory of marketing
13. First steps to creating high impact theory in marketing
14. Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
15. Advancing theory in marketing: insights from conversations in other disciplines
16. Conceptual review papers: revisiting existing research to develop and refine theory
17. Theoretical underpinnings of research in strategic marketing: a commentary
18. Marketing’s identity crisis: insights from the history of marketing thought
19. Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences
20. Strategic marketing, marketing strategy and market strategy
21. Stakeholder marketing: theoretical foundations and required capabilities
22. The evolution of the S-D logic approach and its impact on service science
23. Frontiers of the marketing paradigm in the third millennium
24. How marketing scholars might help address issues in resource-based theory
25. Developing successful theories in marketing: insights from resource-advantage theory
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