60 results on '"MARKETING strategy"'
Search Results
2. Platform cooperatives in the sharing economy: How market challengers bring change from the margins
3. A two-stage framework for a resilient medical tourism supply chain considering social aspects and supplier evaluation under uncertainty: a real-case study
4. Beyond text: Marketing strategy in a world turned upside down
5. Optimal marketing strategies for live streaming rooms in livestream e-commerce
6. The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach
7. Purpose orientation: An emerging theory transforming business for a better world
8. The future of digital technologies in marketing: A conceptual framework and an overview
9. The Impact of the Inclusive Access Antitrust Lawsuit on US College Bookstores, Book Publishers, and Educational Publishers
10. The value relevance of digital marketing capabilities to firm performance
11. A strategic framework for artificial intelligence in marketing
12. Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
13. Upper echelons research in marketing
14. Customer satisfaction and firm performance: insights from over a quarter century of empirical research
15. How artificial intelligence will change the future of marketing
16. Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing
17. Endogeneity and marketing strategy research: an overview
18. Theoretical underpinnings of research in strategic marketing: a commentary
19. Research in marketing strategy
20. Creating a marketing strategy in healthcare industry: a holistic data analytic approach
21. Information technology and e-business marketing strategy
22. On the optimality of coupon books
23. When marketing strategy meets culture: the role of culture in product evaluations
24. Case-based decision model matches ideal point model:: Application to marketing decision support system
25. Cause marketing and customer profitability
26. Who Publishes More Books in U.S. English Departments, Men or Women?
27. The customer value proposition: evolution, development, and application in marketing
28. Business cycle research in marketing: a review and research agenda
29. Toward a theory of customer engagement marketing
30. Strategic marketing ambidexterity: antecedents and financial consequences
31. Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
32. Sustainability, Epistemology, Ecocentric Business, and Marketing Strategy: Ideology, Reality, and Vision
33. Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: the role of marketing strategy in new product performance and shareholder value
34. Incumbents’ defense strategies: a comparison of deterrence and shakeout strategy based on evolutionary game theory
35. Marketing and business performance
36. Sales margin and margin capitalization rates: linking marketing activities to shareholder value
37. The impact of product market strategy-organizational culture fit on business performance
38. Corporate Tweeting: Analysing the Use of Twitter as a Marketing Tool by UK Trade Publishers
39. Market-oriented sustainability: a conceptual framework and propositions
40. Affiliated marketing
41. Product competitiveness and beating analyst earnings target
42. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
43. The desired level of market orientation and business unit performance
44. Peter Drucker on marketing: an exploration of five tenets
45. A Framework for Ethical Conformity in Marketing
46. The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
47. The impact of offshored and outsourced call service centers on customer appraisals
48. Incorporating Behavioral Anomalies in Strategic Models
49. The relationship between shareholder wealth effects, diversity, and publicity as a marketing strategy
50. Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence
Catalog
Books, media, physical & digital resources
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.