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Virtue is a concept in the philosophy of normative ethics, or the study of morally right and wrong conduct among people. A virtue is a strong and consistent character trait that reveals deep truths about a person and his or her moral standing. Virtues are generally considered good traits that have positive and helpful effects on the virtuous person and his or her family, friends, and community. One example of virtue is courage, which is a positive trait between the non-virtuous traits of fearfulness and recklessness. In this philosophy, virtuous thoughts and behaviors are the mark of moral goodness more so than adherence to rules or the consequences of any particular actions.