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V diplomskem delu sem želela raziskati poročne preference milenijcev in ugotoviti trende pri načrtovanju porok. Dotaknila sem se dveh glavnih tematik – to sta poročni načrtovalec in načrtovanje poroke. Zanimalo me je, ali so milenijci dovzetni za najem poročnega načrtovalca, kateri dejavniki vplivajo na njihovo odločitev in kakšno je nasploh njihovo mnenje o poročnem načrtovalcu. Vsaka generacija ima svoje značilnosti in potrebe, jaz sem se osredinila na poročne preference milenijcev. Spoznavala sem, kakšni stili porok so jim všeč, kakšen okus, želje in mnenje imajo glede izbire lokacij poroke, katerim poročnim elementom bi posvetili največ pozornosti, denarja in časa ... Na podlagi empiričnega dela te diplomske naloge sem ugotovila, da so milenijci v nekaterih pogledih pri načrtovanju poroke zelo tradicionalni, v drugih pa spet malo manj. Rezultati empiričnega dela potrjujejo teoretični del, ki pravi, da imajo velik vpliv na poročne želje in potrebe filmografija in družbena omrežja. In my thesis, I wanted to explore the wedding preferences of millennials and identify trends in wedding planning. I was covering two main topics – wedding planner and wedding planning. I was interested if millennials would like to hire a wedding planner, what factors influence their decision in any form of general opinion of wedding planner or process of wedding planning. Each generation has its own characteristics and needs, so I focused on the wedding preferences of millennials. I learned what styles of weddings they like, what taste they have and what is their opinion according to the choice of wedding locations, which wedding elements they would pay the most attention to ... Based on the empirical part of this thesis, I found out that millennials are in some aspects of wedding planning very traditional, but in others they are less so. The results of the empirical work confirm the theoretical part, which says that filmography and social media have a big influence on the wedding preferences and the needs.

Industrija vjenčanja bilježi sve veći rast na tržištu. U diplomskom radu analizirale su se preferencije zaručenih parova u industriji vjenčanja. Cilj istraživanja bio je dokazati ili opovrgnuti pet hipoteza u vezi navedenog područja. Prvom hipotezom htjelo se dokazati da žene, tijekom procesa planiranja vjenčanja, imaju veći utjecaj pri donošenju kupovnih odluka nego muškarci, te je ona prihvaćena. Druga hipoteza da parovi preferiraju korištenje profesionalnih usluga organizacije vjenčanja je odbačena. Treća hipoteza da pri odabiru stila vjenčanja mladenci veću pažnju pridaju tradicionalnom vjenčanju nego modernom tematskom vjenčanju prihvaćena je, kao i četvrta hipoteza da parovi pri traženju informacija o svadbenoj ponudi preferiraju virtualne zajednice (forum, društvene mreže i sl.) više od direktnih izvora oglašavanja (prodajno osoblje, oglasi, brošure i sl.). Posljednja hipoteza o tome kako razmjena informacija putem virtualne ili online zajednice utječe na odluke potrošača o kupovini pri izboru pojedinih segmenata usluge, također je prihvaćena. The weddings industry is growing in the market. The master’s thesis analyzes the preferences of engaged couples in the wedding industry. The aim of the research was to prove or deny five hypotheses about these areas. The first hypothesis seeks to show that women during the wedding planning process have a greater influence on making purchasing decisions than men, and it is accepted. The second hypothesis that couples prefer engaging a professional wedding planning service has been discarded. The third hypothesis that, considering the wedding style, couples attach greater attention to a traditional wedding than to a modern themed wedding, is accepted, as well as the fourth hypothesis that couples, when searching information about the wedding offer, prefer virtual communities (forums, social networks, etc.) more than direct sources of advertising (sales staff, ads, brochures, etc.). The last hypothesis about how information sharing via virtual or online community affects consumer’s purchasing decisions when choosing individual segments of the service is also accepted.

Z izdelavo projekta ORGANIZACIJA POROK v programu MS Project in mrežnim planiranjem aktivnosti smo organiziranje dogodkov poenostavili in naredili veliko bolj pregledno, kot je bilo to do sedaj. Program nam omogoča vse ključne informacije na enem mestu in ob vsakem trenutku. Zraven preglednosti pa nam ta izboljšava ponuja tudi rešitev glede analiz, sprotno spremljanje stroškov in odpravo papirne dokumentacije. Completing the project with using MS Project program, we have managed to simplify organizing and made it more transparent. The program allows all key information in one place and at any time. It is also easy to analyse and monitor costs and eliminate paperwork.