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Istraživano područje dio je uskoga jezerskog područja Velenjskog i Škalskog jezera (sjeveroistočno subalpsko područje Slovenije) raznovrsnih potencijala koji omogućuju održiv razvoj. Primarni je istraživački cilj bio načiniti digitalne kartografske materijale; prikazan je trenutačni način korištenja zemljišta (ažurirano u listopadu 2014. i veljači 2015.) te su s pomoću GIS-a oblikovane kategorije zemljišnoga pokrova i načina korištenja zemljišta. Zatim je provedena integrirana procjena vizualne i estetske kakvoće pejzaža, a nakon toga i anketno istraživanje. Određen je raspon opcija za upotpunjavanje i poboljšanje postojećih prijedloga uporabe obale jezera, priobalnoga jezerskog pojasa te vodenih površina Škalskog i Velenjskog jezera. Neke su zamisli bile usklađene s održivim načinom korištenja – primjenom prirodnih koncepata, a neki su prijedlozi bili rezultat imaginativnoga trainstorminga. Naposljetku smo predložili scenarije prostornoga razvoja područja osmišljene prema modelima., The research area is the strip of narrow lake land surrounding Velenje and Škale Lakes (in the Northeast Sub-alpine part of Slovenia) which has different potentials that provide opportunities for sustainable development. The primary research goal was to create digital cartographic materials; current land use was displayed (updated in October, 2014 and February, 2015), and land use/land cover categories were created using GIS. An evaluation of the integrated assessment of the landscape’s visual aesthetic qualities was also made, followed by a questionnaire survey. Furthermore, the range of options to complement and improve existing proposals for the continued use of the lakes’ banks, the direct hinterland of the lakes, and the surfaces of Škale and Velenje Lake, was established. Some ideas were in line with sustainable use - applying a natural concept, and some proposals were results of imaginative brainstorming. Finally, we proposed some spatial development scenarios for the area researched by the models.

Šmartinsko jezero ima potencial za razvoj turizma na svojem območju z ožjim zaledjem in prikaz le-tega je bil namen te diplomske naloge. Razvojno programski načrt turističnega območja Šmartinskega jezera z zaledjem, izdelan leta 2005 na zahtevo Zavoda Celeia, lepo prikazuje vse potenciale in predvideva njihov nastanek in razvoj. S pomočjo izvedene ankete smo opravili segmentacijo obiskovalcev jezera in jih razdelili v smiselne segmente, od katerih je najbolj prevladujoč segment družin lokalnega prebivalstva. Nadalje smo opredelili najbolj priljubljene turistične storitve, ki jih obiskovalci jezera pričakujejo ob njihovem obisku in ugotovili, da sta to neokrnjena narava in urejene sprehajalne poti. Obiskovalcem najpomembnejši viri informacij o jezeru predstavljajo dobre izkušnje prijateljev in informacije na svetovnem spletu. Jezero obiskujejo osebe vseh starostnih skupin, med katerimi je najštevilčnejša starostna skupina od 30 do 44 let. Pri primerjavi jezera z Velenjskim in Schwarzlsee jezerom smo ugotovili, da sta obe navedeni jezeri bolj razviti in obiskovalcem ponujata bistveno več, kot ponuja Šmartinsko jezero. Kljub dejstvom boljše razvitosti ostalih dveh jezer se nam investicije v Šmartinsko jezero zdijo več kot smiselne, saj smo prepričani, da bodo le te pripomogle k večji pestrosti ponudbe jezera in okolice ter s tem privabile večje število obiskovalcev. The Šmartinsko lake holds the potential for the development of tourism in the area and the narrower surroundings, and the purpose of this diploma thesis was to demonstrate this potential. The development programme for the tourist area of Lake Šmartinsko and its surroundings, which was prepared in 2005 at the request of the Celeia Institute. It shows all the potentials and predicts their occurrence and development. A questionnaire was used to prepare a segmentation of visitors to the lake and to divide them into sensible groups, with the prevailing segment being that of local families. We further defined the most popular tourism services that the lake visitors expect upon visiting. We found out that these were unspoilt nature and walking trails. Visitors find the most important sources of information on the lake to be the good experience of their friends (word of mouth) and online information. The lake is visited by people from all age groups, with the 30 to 44 age group prevailing. A comparison of the Šmartinsko lake with the Lake Velenje and the Schwarzlsee has shown that these two lakes are more developed and offer visitors much more than the Šmartinsko Lake. Despite these two lakes being more developed, we find that investments into the Šmartinsko Lake area are more than sensible, since we are convinced that they will contribute to the diversity of the offer of the lake and its surroundings, and help attract larger numbers of visitors.