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U današnjem globalno umreženom društvu engleski je jezik lingua franca koju osobito promiče internet. U izravnoj (face-to-face) nastavi, a naročito u nastavi preko interneta (online), mediji prenose informaciju, jezik i kulturu pa se multimedijska, odnosno multimodalna komunikacija ističe kao nužna pri poticanju kritičke vizualne pismenosti i učenju engleskoga jezika. To je tako jer suodnos slike i teksta posreduje na način koji osnažuje pojedinčevu samosvijest o znanju jezika i kulture te aktivira njegov trud i angažman pri učenju. S obzirom na rečeno, cilj je ovoga rada ispitati sljedeće: a) uložen trud pri učenju engleskoga jezika te b) odnos uložena truda u face-to-face i online nastavu preko medija. Ispitivanje je provedeno na Sveučilištu Jurja Dobrile u Puli tijekom 2019./2020. akademske godine u razdoblju obvezna ostajanja kod kuće zbog pandemije koronavirusa. Ovakva i slična istraživanja ubuduće će biti važna za prožimanje medijski reprezentiranih informacija kao i za proširenje ili nadomjestak face-to-face nastave u uobičajenim komunikacijskim uvjetima ili u uvjetima kada je online nastava jedina opcija., In the present globally networked society English language is lingua franca especially promoted by internet. In face-to-face teaching, and especially online teaching, media transfer information, language and culture, and therefore multimedia, or multimodal communication stands out as necessary for stimulating critical visual literacy and learning English language. That is the way it is because correlation of image and text intermediates in the manner which strengthens the individual’s self-awareness of language and culture knowledge and activates his efforts and engagement in learning. Taking into consideration the above mentioned, this paper seeks to examine the following: a) the effort put into learning English language and b) ratio of the effort put into face-to-face and online teaching. The survey was conducted at the Juraj Dobrila University of Pula during the academic year 2019/2020, period of the obligatory staying at home because of Coronavirus pandemic. Such and similar research will be in the future important for permeation of media represented information as well as for expansion or replacement of face-to-face teaching in usual communication circumstances or in the circumstances when online teaching is the only option

Cilj istraživanja bio je ispitati odnose između varijabli doživljaja imidža fakulteta (DIF), zadovoljstva studijem (ZSS), radne angažiranosti studenata (RAS) i njihovih poželjnih (POPS) i nepoželjnih organizacijskih ponašanja (NOPS) da bi se provjerila njihova kružna djelovanja u akademskom okruženju radi mogućnosti postizanja (samo)održivosti visokoškolskih ustanova s obzirom na sve značajniju konkurenciju. Rezultati istraživanja su pokazali da je doživljaj dobrog imidža fakulteta značajan prediktor zadovoljstva, angažiranosti i poželjnih ponašanja studenata. Utvrđeno je da zadovoljstvo u okviru postavljenog modela direktno značajno ne doprinosi poželjnim ponašanjima, ali kad se promatra direktan odnos tih dviju varijabli, učinak je pozitivan. Također, rezultati pokazuju da radna angažiranost značajno učvršćuje vezu između zadovoljstva i poželjnih ponašanja, odnosno posreduje njihov odnos. Zadovoljstvo studijem se pokazalo kao značajan prediktor radne angažiranosti, a uz to je potvrđeno i da je radna angažiranost značajan prediktor poželjnih ponašanja, odnosno potiče njihovu učestalost te pri tome smanjuje učestalost nepoželjnih ponašanja u akademskom okruženju. S obzirom na ostala promatrana obilježja ispitanika (N=689), za odnos pojedinih varijabli utvrđene su razlike vezane uz spol i uz geografska obilježja, odnosno između studenta koji studiraju na Sveučilištu u Zagrebu i onih koji studiraju na ostalim sveučilištima u RH., The aim of the study was to investigate the relationships between the variables of faculty image perception (FIP), students’ satisfaction with studies (SSS), students’ work engagement (SWE), their organizational citizenship behaviour (OCB) and counterproductive work behaviour (CWB), in order to verify their circular action in the academic environment, due to achieving the selfsustainability of universities regarding increasingly significant competition. The results of the study showed that the experience of good faculty image is a significant predictor of students’ satisfaction with studies satisfaction, work engagement and organizational citizenship behaviour. In addition, it was found that satisfaction with studies within the established model does not contribute significantly to organizational citizenship behaviour, however, when the direct relationship of these two variables is observed, the effect is positive. The results also show that students’ work engagement significantly strengthens the association between satisfaction and organizational behaviour, i.e., mediates their relationship. Satisfaction with studies was found to be a significant predictor of work engagement as it was also confirmed that work engagement is a significant predictor of organizational citizenship behaviour, i.e., promotes and reduces its frequency of counterproductive work behaviours of students in the academic environment. Considering the other observed characteristics of the respondents (N = 689), differences were found for the relationship of each variable in terms of gender and geographical characteristics between students studying at the University of Zagreb and those studying at other universities in RH.

Govorimo li o komunikološkoj funkciji medija u globalno umreženom društvu, danas je gotovo nezamislivo promišljanje tih funkcija bez problematiziranja njihove transmedijske naravi. Oslanjajući se na sociosemiotičku analizu, rad istražuje funkcije leksičkih odstupanja od jezične norme i to u hrvatskom i engleskom jeziku te televiziji i filmu. Svrha rada je ponajprije pokazati na koji način odstupanja u engleskome jeziku (sleng) u filmu Jima Jarmuscha Noć na zemlji (1991) uspostavljaju kulturološke koncepte te upućuju na usvajanje interkulturalnih kompetencija. Usto, analiza zahvaća i ulogu upotrebe anglicizama u hrvatskome jeziku kako na javnoj televiziji tako i komercijalnim televizijama. Udružene analize upućuju na daljnju sociolingvističku raspravu o potrebi kritičke jezične i vizualne pismenosti u medijima kao i činjenicu da su otkloni od normi iznimno važni pri usvajanju vizualne i medijske pismenosti u globalnoj kulturi. Odnos masovnih medija i jezika nije samo uputa na njihova intrinzično komunikološka svojstva već i jasan podsjetnik na stalnu premreženost društvenog i humanističkog područja.

During the COVID-19 lockdowns, images (memes, GIFs, pictures, etc.) were largely consumed via social media. The purpose of the study is to establish a relevant research model in order to contextualize images as transmedia communicative documents during lockdowns (March-June 2020). The research method is a visual semiotic analysis used to evaluate the data for inter-coded reliability. The corpus is comprised of 300 visual representations identified regarding the salient participants metaphorically represented as “real”. On the one hand, the semantic-sensory relationships between images and viewers rhetorically imply a proverbial frame ‘Every cloud has a silver lining’; on the other hand, the persuasive concept of humour is established by multimodal tools, which further shape the audience. The salient domains of ‘staying home’ and ‘going away’ point towards more specific variables, e.g. education or tourism. The results confirm the modality judgement of humorous construct as a valuable document regarding the pandemic situation. According to its unique rhetorical features produced by the image-message-receiver relationships, the consolidation of data sets the ground for strategies and signifiers, with the function of a) presenting the adaptation of norms and b) setting the ground for consequent studies. Conclusively, the survey was conducted at Juraj Dobrila University of Pula, which confirmed students’ positive attitudes about using images for visual literacy. New findings are juxtaposed with previous knowledge in order to enforce the proposed research as a model for further narrative cognition. One such example is the burning question of how the media shapes the general public opinion on the coronavirus vaccine.

Sažetak The aim of this study is to draw attention to the change of EL usage from a global lingua franca which has been removing the language barriers to a new cultural phenomenon that is used to enforce the penetration of different cultures and to ensure their promotion. Thus, it is a necessity to tackle the subject of up- to-date and diverse cultural contents brought to Europe via the internet and its implications on the language. The example of Asian pop-cultural phenomenon will be provided. It has been viewed and examined via the survey conveyed among the students of Juraj Dobrila University of Pula whose obligatory foreign language is English. They were subjected to a Personal Questionnaire created by this author in order to tackle the following questions: Do you think English will spread without end? Will countries outside the Anglophone group continue to learn English? What changes of English could we expect due to economic and social changes? The first two questions were answered positively by 61.6% and 64.6% of students. 64.6% of them believe there will be more changes of the English language as such due to dynamic changes that have been influencing it. In the end, students gave different reasons and opinions for their claims which have been further elaborated in this paper.

Edwarda Bernays napisao je dvije vrijedne knjige iz područja odnosa s javnošću, Kristaliziranje javnog mišljenja i Propaganda. Oslanja se na Freudove diskusije o ljudskoj psihi, koje dopunjuje teorijama Lippmanna i Le Bona o psihologiji grupe i stada. U skladu s time, u kontekstu interdisciplinarnih korelacija, cilj je istražiti kako je Bernays gradio područje odnosa s javnošću na analizi psihologije masa. Naznačene rasprave generiraju tri teze: (1) Grupa i stado osnovni su mehanizmi utjecaja na javno mišljenje. (2) Unutar koncepta psihologije masa djeluju dogme i stereotipi na kojima se grade metode za modificiranje stajališta grupe. (3) Između javnog mišljenja, odnosa s javnošću i medija, posreduje motivacija. Zaključak daje sintetičku interpretaciju teorija i primjera zastupljenih ovim radom te ističe da će perspektiva ovog područja u znanstvenom smislu ovisiti o tome hoće li se prema javnosti odnositi s dužnom odgovornošću.