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Item does not contain fulltext 208 p.

Item does not contain fulltext 208 p.

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Item does not contain fulltext The present studies examined whether differences in need for cognitive closure (NCC) were related to differences in regulatory control when confronted with authority. In two studies, levels of regulatory control were measured when participants resisted (Study 1; N = 46) or prepared to resist the influence attempt of an authority figure (Study 2; N = 50). Results showed that resisting the influence attempt from a high-authority figure was more depleting for participants higher in NCC compared to individuals lower in NCC. However, when they were given instructions and time to prepare the act of resistance, individuals high in NCC actually showed an increase in regulatory control. Authority is usually viewed as a general principle of influence; however, the present studies suggest that there are individual differences that influence how people may experience interactions with authorities. 7 p.

Item does not contain fulltext Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them. The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise! * The psychology behind communication * Eye-opening for professionals and the general public * Leading authors in social influence and visual persuasion 192 p.

Item does not contain fulltext 50 p.

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Why should I be generous? The effects of self-persuasion on tipping behavior.

Contains fulltext : 90270.pdf (Publisher’s version ) (Open Access) Radboud Universiteit Nijmegen, 24 september 2010 Promotores : Dijksterhuis, A.J., Baaren, R.B. van 115 p.

Item does not contain fulltext

Item does not contain fulltext

Item does not contain fulltext