Author: "Kushwaha, Tarun" / Database: OpenAIRE - Searchworks@Jio Institute Digital Library Search Results

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Author: Rajavi, Koushyar, Kushwaha, Tarun, and Steenkamp, Jan-Benedict E.M.
Subjects: FOS: Economics and business, 150402 Hospitality Management
Abstract: Supplemental material, sj-pdf-1-jmx-10.1177_00222429221122698 for Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries? by Koushyar Rajavi, Tarun Kushwaha and Jan-Benedict E.M. Steenkamp in Journal of Marketing
Published: 2022
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Author: Rajavi, Koushyar, Kushwaha, Tarun, and Steenkamp, Jan-Benedict E.M.
Subjects: FOS: Economics and business, 150402 Hospitality Management
Abstract: Supplemental material, sj-pdf-1-jmx-10.1177_00222429221122698 for Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries? by Koushyar Rajavi, Tarun Kushwaha and Jan-Benedict E.M. Steenkamp in Journal of Marketing
Published: 2022
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Author: Kartik Kalaignanam, Tuli, Kapil R., Kushwaha, Tarun, Lee, Leonard, and Gal, David
Subjects: FOS: Economics and business, 150402 Hospitality Management
Abstract: Supplemental Material, JM.18.0481_Web_Appendix_PDF for Marketing Agility: The Concept, Antecedents, and a Research Agenda by Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee and David Gal in Journal of Marketing
Published: 2020
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