1. The New Retail Banking Revolution
- Author
-
Gardener Edward, Howcroft Barry, and Williams Jonathan
- Subjects
Competition (economics) ,Market economy ,business.industry ,Management of Technology and Innovation ,Strategy and Management ,Retail banking ,Context (language use) ,Marketing ,business ,Key features ,Shareholder value ,Strategic marketing - Abstract
This paper examines the modern evolution of retail banking in a European setting and with a particular emphasis on the UK. Regulation, competition and IT developments are found to be particularly important change drivers in most European retail banking systems. Two broad strategic themes are explored. The first is the evolution of retail banking in a strategic marketing context from a supply (inward-looking) focus towards a much greater demand (outward-looking) orientation. The second theme explored is the intensifying strategic imperative towards a shareholder value culture. The key features and strategic challenges of the ‘new’ retail banking revolution are finally summarised.
- Published
- 1999