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This thesis focuses on the area of competitive intelligence with the emphasis on new possibilities and opportunities in relation to modern social networks. First it gives general analysis of the current state of competitive intelligence market as a whole and then deals with individual major leaders and their products, thus providing detailed overview of this business segment. It also discusses the possibilities of using social networks and other social or soft sources for competitive intelligence. Practical part of the thesis then demonstrates the theoretical knowledge on a real life CI project, which took place in early 2012 in cooperation with experts from IBM, including some interesting results and findings in appendix. The whole chapter can be used as a reference model for future projects with similar goals.

This bachelor thesis primarily focuses on formulation of critical success factors affecting the business segment of web browser games. To meet this objective are at first defined web browser games and their position on market of online games, then are described major evolution phases of this market segment on the world's scale and individually on local Czech scale. Another information source used in the thesis are findings brought by the analysis of contemporary web browser games' market -- divided into two separate players' and producers' parts. The critical success factors in the last part of the thesis are then defined by combining all of the previously gathered information with great emphasis on differences between local and foreign web browser games' producers.

This thesis focuses on the issue of social networks and its potential use as a tool to boost competitiveness. At first, in the theoretical part, basic terms and definitions, which are strongly related to the issue of social networks, are explained. Then the thesis deals with the business sectors, where social networks can be used. Furthermore, the most used representatives of worldwide social networks are characterized along with their potential use in the business. The theoretical part is completed with the chapter that describes and evaluates analytical tools which are used for monitoring and analysis of social networks. Practical part focuses on the aesthetic centre Marttinéz and its competitors in the sector of hairdressing and beauty salons. Firstly, its actual attitude to the social networks is analyzed and further analysis regarding competing salons is carried out the second analysis should reveal competitors' behaviour in the area of social networks. The main output of the practical part is a set of recommendations regarding optimization of company's sites at social networks and also suggestion on a monitoring system of social networks sites of this aesthetic centre.

This thesis deals with virtual public and enterprise social networks. The main goal is to cat-egorize selected networks according to selected criteria. The thesis is divided into theoreti-cal part, which is devoted to characterization of virtual social networks, their history and gradual development and into practical part in which is a list of the biggest public social networks ranked by number of active users and a list of the most widely used enterprise social networks. The thesis is beneficial thanks to the most current view of the state of so-cial networks and with the connection of categorization and selected criteria it shows the current trends.

Bachelor thesis examines the concept of digital heritage through the lens of social networks, with a focus on social network Facebook. In conjunction with term digital heritage on social network Facebook, thesis focuses on the description of user behavior, description of network's possibilities how to use user's personal data, user's ability to influence their digital heritage in the form of a profile on Facebook, and presents and interprets the results of a survey among users on this topic. Furthermore thesis offers possible development paths in the design of new solutions for the digital heritage in an environment of social networks, and also offers a brief and clear instructions for the lay user, in which it defines why should user be interested in, and how could user secure it's own digital heritage.

Bachelor's thesis analyzes the success of marketing strategies of two companies on the social networking site Facebook using analytical tools. The theoretical part of the thesis deals with social media, social feedback and customer engagement. Then shows the marketing possibilities of Facebook and data analysis capabilities of Facebook Insights for evaluating the success of reaching customers. The practical part of the thesis deals with the competitive analysis of Facebook pages Xbox and PlayStation. The main goal is to determine which page appeals to their fans better and why it is so.

The master thesis deals with the problem of using social networks in the healthcare sector of the Czech Republic. Its aim is to analyze the current state of the use of social networks by mammography centers, and according to the results of the analysis to define a set of recommendations on how to effectively communicate and use social networks in order to support a business. The thesis is divided into two main parts. The first provides the theoretical basis of the chosen topic, defines the main concepts, stated the most widely used social networks in the Czech Republic and their characteristics suitable for internet marketing. The second part begins with characterizing of the Czech healthcare sector, continues with Porter five forces analysis, which defines possible restrictions on doing business in this sector. Then the analysis of the use of social networks in health care organizations follows. Identified recommendations useful for the successful acting of mammography centers on social networks are based on the results of the analysis. These recommendations are designed for a particular mammography center, but with a bit of abstraction are suitable to other entities in the healthcare sector.

This bachelor thesis deals with the possibilities of making of corporate social network in a company. These days there are many corporate social networks offering various tools and instruments that are useful for improving processes within a company. Thus it is very useful to know about these possibilities and also to be aware of possible benefits and harms their usage might have. Firstly the thesis provides a needed theoretical background for the reader, where it describes overall overview about the origin and development of technologies being used in a corporate environment. Then it describes tool and instruments a corporate social network can offer. Case study at the end focuses on a specific company, where one particular corporate social network was chosen to be implemented, and furthermore it analyses the potential benefits of such implementation. Purpose of this thesis is to inform its reader about the commencement and development of corporate social network; to point out tools which it can offer and benefits and negatives their usage brings; to briefly analyse small and medium enterprise market and to show its importance and potential it has; to propose an implementation of a specific corporate social network for a small company and possible positive impacts this implementation may have.

Diploma thesis Enterprise Social Networks - Critical Success Factors is, as its name sug-gests, deals with the area of Enterprise Social Networks, especially implementing into the businesses informatics. Since this is a relatively new technology, terminology, nor the prin-ciples aren't stabilize. That's why I choose target of this thesis to determine what critical factors leading to the success of the implementation Enterprise Social networks into the businesses informatics. These factors I gathered from available literature and published articles by foreign authors, and therefore it was necessary to verify the validity of these factors in the Czech market. The second target of this thesis was the categorization of Crit-ical Success Factors of implementing an Enterprise Social Networks by the Methodology for Adoption and Adaptation of Social Networks. To meet the first target I have to search available works on this topic. Gained Critical Suc-cess Factors I have, by using fusion through cluster analysis, merged into a unique clusters of Critical Success Factors. For them I have found out their relevance in Czech market us-ing questionnaire or interview. To meet the second target, I used the categorization of Enterprise Social Networks, which is described in the Methodology for Adoption and Adaptation of Social Networks. Indi-vidual clusters of Critical Success Factors I have assigned into specific categories using the paired comparisons. The result of this thesis is a collection of 20 unique Critical Success Factors that are accord-ing to the survey identified as relevant in terms of their impact on the success of implemen-tation Enterprise Social Networks into the business informatics. At the same time has been extended Methodology for Adoption and Adaptation of Social Networks by the point of Critical Success Factors view. Chapters 2, 3 and Chapter 4 have interpretative character. Their goals are to identify all the important concepts that appear in this thesis and classify them into context. The second part of Chapter 4 is devoted to research of Critical Success Factors of implementing Enter-prise Social Networks into the business informatics and merging them into unique clusters. Chapter 5 is devoted to verify the relevance of these clusters in the Czech market, and Chapter 6 provides categorization of verified clusters based on Methodology for Adoption and Adaptation of Social Networks.

This thesis focuses on the contribution of enterprise social networking services to the internal communication. The thesis opens with definition of internal communication and next there are specified its goals and trends. Furthermore, the paper characterizes the enterprise social network as for what it actually is and how it differs from public social network. A number of corporate social networks are specified along with their characteristics. The practical part is based on a field survey which explores the problems in the internal communication. Based on the questionnaire results, solutions for mentioned problems are proposed and discussed.

This diploma thesis focuses on data included in social networking sites. It also evaliuates the possibilities of using such data from small and medium enterprises (SME) point of view. The first part of the thesis describes the context of social networking sites (SNS). Further it explores structures in which SNS data persist and conditions to be met when loading the data. The first part incorporates an overview of basic actions to be peformed when starting using the data. The second part of this thesis is more focused on usage of the data. It offers a detailed overview of cases of use in terms of data on SNS. The third part is subdivided into two separate sections. The first section describes results of an experiment on what data can be found based on name and email address. The second section contains a suggestion on a course of actions needed to be made to establish an SNS strategy in a SME. The course of steps is further demonstrated on a real world small enterprise. The main asset of the thesis is the overview of data available on SNS, steps to load it and it's cases of use. This allows the enterprises in SME sector to orientate themselfs in the world of SNS data and to fast integrate the data in the everyday life. Another asset of this thesis is the demonstration of what data can be found on SNS after entering name and e-mail address. This can help individuals imagine what data they are sharing without knowing it.

The aim of the Master of Thesis is to recommend the most appropriate combination of tools of various social networks to support the business activities in the Real estate market. The theoretical part of the work acquaints with the principles of social networking and the reason for its use in business. In addition to the positive impact of using social networks while implementing business the work also describes their negatives. Despite the fact that social networks are very popular nowadays, their use is not suitable for presentation of all kinds of business activities. The work includes a chapter dealing with the specifics of the real estate market and a chapter introducing tools of the selected social networks, which are mainly used by the estate agents to support their business activities. This is due to ability to assess the connection in using social networks in the real estate business. The practical part of the work deals with analysis of using particular tools of four social network sites -- Facebook, Google Plus, Twitter and YouTube by twenty leading Czech real estate companies. Based on the received results and the author's own practical experience, the work suggests recommendation of an appropriate combination of the social network tools that in practice lead to the efficiency increase in communication with customers and to the transparency increase of companies in general.

This thesis deals with the possibilities of using the enterprise social networks for internal communication. First the thesis defines the importance of internal communication for the company, next it generally defines and describes social networks with a focus on enterprise social networks. The practical part of the thesis includes a field survey, which aims to explore a current state of internal communication in companies and identifies problems in communications between employees. Based on the results and findings in the end possible benefits of the use of enterprise social networks are discussed as a possible solution for the identified problems.

This thesis deals with the field of Competitive Intelligence in relation to the possibilities of application of its methods and tools for competitive analysis of the market environment using modern virtual social networks. Theoretical part focuses on the characteristics of the market environment of ICT companies by using Porter's analysis and then it is focused on the description of selected tools and methods used to processing unstructured data and social networks analysis. The practical part is based on a real project which ran from early March 2013 at IBM Company. Practical part demonstrates current possibilities of information technology in the field of Competitive Intelligence.

The thesis focuses on potential use of social networks in supporting innovation activities within companies. The main objective of the paper is to clarify the relationship between innovation activities in companies and its possible support by social network followed by presentation of suitable social networks which allows developing contacts, communication, sharing and cooperation in innovative activities. The objective is fulfilled by defining social networks and innovation; analysing related innovation activities of companies and its possible support through social networks; introducing appropriate social networks; evaluating innovative environment for business and examining awareness and applicability of these innovative concepts: open innovation, innovation marketplaces and collaboration platforms in Czech companies. The main contribution of the thesis is defining social networks in relation to innovation activities of companies, that gives the reader insight into the topic of social networks and innovation; designing an assessment framework of social networks that support innovation and creating an overview of existing social networks that enables innovation activities, which should help companies in easier orientation within services and functionality that analyzed web portals offer. The theoretical part of this paper defines the terms of social networks and innovation, and then explains the relationship of social networks and innovative activities. The theoretical part is followed by an overview of existing social networks that can be used as a support for innovation. The paper then focuses on the innovation environment in the Czech Republic in comparison to Sweden. The last chapter examines the awareness and applicability of social networks in supporting innovation activities in Czech companies.

The goal of this work is to design principles of implementation and operation of the social network for a particular non-profit organization. The structure of this work is divided into several steps. The first part is applied to the theory of social network I focus on social network which are used in the Czech Republic and users of social networks. In the next part I describe the nongovernmental organizations, their environment and the ways of getting resources. The most important part is the analysis of the technological environment, where are mentioned the reasons for the implementation of the social networks for the nongovernmental organizations. Other important parts are the principles of fundraising, a principle that nongovernmental organizations should follow when contacting potentional donors. Another part is applied to the analysis of the activities of five selected nongovernmental organizations or their program on social networks. It also includes evaluation of communication nongovernmental organization on social networks with a potentional donor or volunteer. In the following section I analyze in detail the work program of the Hestia and their activities on the social network. In the chapter is also analysis of the main account on the social network Facebook. The last part is the design of social network for program of the non-profit organization. This part is very inspired by the work of the previous chapters.