Search

The purpose of this study is to test and find out how much influence the store Atmosphere and Price variables have on consumers' purchasing decisions. This research is a type of descriptive and verifiable research using quantitative methods. The sampling technique used in this study was purposive sampling, the population in this study was all consumers who had bought cuanki serayu meatballs with a sample of 100 respondents. The data analysis used in this study is descriptive using multiple linear regression analysis with hypothesis testing using t-test and f-test. The results of this study show that partially, there is a positive and significant influence between the Outlet Atmosphere variable on the Purchase Decision variable. Partially, there is a positive and significant influence between the Price variable and the Purchase Decision variable. Then, simultaneously there is a positive and significant influence between the Atmosphere of the Outlet and the Price on the Purchase Decision of the conusmen at the Batagor Outlet and Cuanki Serayu Meatballs Bandung. Abstrak. Tujuan dari penelitian ini adalah untuk menguji dan mengetahui seberapa besar pengaruh dari variabel Atmosphere gerai dan Harga terhadap Keputusan Pembelian Konsumen. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode kuantitatif. Teknik sampling yang digunakan dalam penelitian ini yaitu purposive sampling, populasi dalam penelitian ini yaitu seluruh konsumen yang pernah membeli bakso cuanki serayu dengan sampel sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini yaitu deskrptif dengan menggunakan analisis regresi linier berganda dengan pengujian hipotesis menggunakan uji-t dan uji-f. Hasil penelitian ini menunjukan bahwa secara parsial, terdapat pengaruh positif dan signifikan antara variabel Atmosphere Gerai terhadap variabel Keputusan Pembelian. Secara parsial, terdapat pengaruh positif dan signifikan antara variabel Harga terhadap variabel Keputusan Pembelian. Kemudian, secara simultan terdapat pengaruh positif dan signifikan antara Atmosphere Gerai dan Harga terhadap Keputusan Pembelian konusmen pada Gerai Batagor dan Bakso Cuanki Serayu Bandung.

This study aims to find out how the description of product quality, location and consumer purchasing decisions at Kedai Mie Yamin and Bakso Restorja, and how much influence product quality, location have on consumer purchasing decisions partially and simultaneously. This research is a type of descriptive and verification research using quantitative research methods. The sampling technique used in this research is purposive sampling. The population in this study are consumers who have purchased food products from Kedai Mie Yamin and Bakso Restorja with a sample of 100 respondents. Data analysis used in this research is descriptive analysis and uses multiple linear regression analysis with hypothesis testing using t-test and f-test analysis. The results of this study indicate that product quality partially has a significant effect on consumer purchasing decisions, location partially has a significant effect on consumer purchasing decisions, and product quality and location simultaneously influence consumer purchasing decisions. Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran kualitas produk, lokasi dan keputusan pembelian konsumen pada Kedai Mie Yamin dan Bakso Restorja, serta seberapa besar pengaruh kualitas produk, lokasi terhadap keputusan pembelian konsumen secara parsial dan simultan. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini adalah yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli produk makanan Kedai Mie Yamin dan Bakso Restorja dengan sampel sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan menggunakan analisis regresi linier berganda dengan pengujian hipotesis menggunakan analisis uji-t dan uji-f. Hasil penelitian ini menunjukkan bahwa kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen, lokasi secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen, serta kualitas produk dan lokasi secara simultan berpengaruh terhadap keputusan pembelian konsumen.

Smartphones are cell phones that are equipped with various features and specifications that are qualified and also play an important role in various aspects of human life. The increasing market for smartphone products in Indonesia is good enough for the economy and society. For example, a mobile phone shop, which consists of various types of gadgets, including smartphones, iPads, and so on, with prices that can be reached by all walks of life, so many people will buy them. This study aims to determine and analyze product prices, service quality, customer satisfaction, and the effect of product prices and service quality on customer satisfaction. The research method used in this study is descriptive analysis and verification using the IBM SPSS 25 program. Teknik pengambilan sampel dalam penelitian ini menggunakan total sampling sebanyak 100 konsumen Ngeri Store. As well as using data collection techniques, namely field research and library research. The results of this study conclude that: 1) The price of Ngeri Store products is in the Enough category. 2) The Service Quality of Ngeri Store is included in the Fair category. 3) The Consumer Satisfaction of Ngeri Store is included in the Enough category. 4) There is a positive and significant effect of Product Prices on Consumer Satisfaction at 86.9%. 5) There is a positive and significant influence of Service Quality of 84.6%. 6) There is a positive and significant effect of Product Price and Service Quality on Consumer Satisfaction of 79.9%. It can be interpreted that there is an influence between Product Prices and Service Quality on Ngeri Store Consumer Satisfaction.. Abstrak. Smartphone merupakan ponsel yang dibekali dengan berbagai macam fitur serta spesifikasi yang mumpuni dan juga berperan penting dalam banyak aspek di kehidupan manusia. Meningkatnya pasar terhadap produk smartphone di Indonesia cukup baik bagi perekonomian maupun bagi masyarakat. Contohnya toko ponsel yang terdiri dari berbagai jenis gadget diantaranya smartphone, ipad dan lain sebagainya, dengan harga yang dapat dijangkau oleh semua kalangan maka akan banyak yang membelinya. Penelitian ini bertujuan untuk mengetahui dan meganalisis harga produk, kualitas pelayanan, kepuasan konsumen, serta pengaruh harga produk dan kualitas pelayanan terhadap kepuasan konsumen. Metode penelitian yang digunakan pada penelitian ini yaitu analisis deskriptif dan verifikatif dengan menggunakan program IBM SPSS 25. Teknik pengambilan sampel pada penelitian ini menggunakan total sampling sebanyak 100 konsumen Ngeri Store. Serta menggunakan teknik pengumpulan data yaitu penelitian lapangan dan penelitian kepustakaan. Hasil penelitian ini menyimpulkan bahwa: 1) Harga Produk Ngeri Store termasuk kategori Cukup. 2) Kualitas Pelayanan Ngeri Store termasuk kategori Cukup. 3) Kepuasan Konsumen Ngeri Store termasuk kategori Cukup. 4) Terdapat pengaruh positif dan signifikan Harga Produk terhadap Kepuasan Konsumen sebesar 86,9%. 5) Terdapat pengaruh positif dan signifikan Kualitas Pelayanan sebesar 84,6%. 6) Terdapat pengaruh positif dan signifikan Harga Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen sebesar 79,9%. Dapat disimpulkan bahwa terdapat pengaruh antara Harga Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen Ngeri Store.

This study aims to find out how the description of social media marketing, product differentiation and consumer purchasing decisions at PT. Sindang Reret Surapati, Bandung, and how much influence social media marketing, product differentiation has on buyer decisions. This research is a type of descriptive and verification research using quantitative research methods. The sampling technique used in this study was non-probability sampling, namely purposive sampling. The population in this study were consumers who had purchased food products from PT. Sindang Reret Surapati, Bandung with a sample of 100 respondents. Data analysis used in this study is descriptive and verification analysis using multiple linear regression analysis, f test, t test, and the coefficient of determination. The results of this study indicate that social media marketing partially has a significant effect on consumer purchasing decisions, product differentiation partially has a significant effect on consumer purchasing decisions, and social media marketing and product differentiation simultaneously have an effect on consumer purchasing decisions. Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran pemasaran pada media sosial, diferensiasi produk dan keputusan pembelian konsumen pada PT. Sindang Reret Surapati, Bandung, serta seberapa besar pengaruh pemasaran media sosial, diferensiasi produk terhadap keputusan pembeliam. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini adalah nonprobability sampling yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli produk makanan dari PT. Sindang Reret Surapati, Bandung dengan sampel sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan verifikatif menggunakan analisis regresi linier berganda, Uji f, Uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa pemasaran media sosial secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen, diferensiasi produk secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen, serta pemasaran media sosial dan diferensiasi produk simultan berpengaruh terhadap keputusan pembelian konsumen.

Excellent service and economical prices are factors that influence consumer satisfaction. Bus Budiman seeks to increase consumer satisfaction by implementing an economical pricing strategy and providing excellent service by providing facilities according to consumer wishes. However, the two strategies have not been realized properly. The gap between the price and the services provided by Budiman Bus has reduced consumer satisfaction. This study aims to test and find out how the influence of excellent service variables and economical prices on consumer satisfaction. This research is a type of descriptive and verification research with quantitative methods. The sampling technique used is purposive sampling method by taking a sample from the total population, so that the sample taken must meet the criteria as a Budiman Bus service user. Data analysis in this study used regression analysis, multiple linear, f test and t test. The results of this study indicate that partially there is a positive and significant influence between the Excellent Service (PP) variable on the Consumer Satisfaction (KK) variable. Partially there is a positive and significant influence between the Economic Price (HE) variable and the Consumer Satisfaction (KK) variable on the Budiman Bus. Then simultaneously there is a positive and significant influence between excellent service and economical prices on customer satisfaction using Budiman Bus services Abstrak. Pelayanan prima dan harga ekonomis menjadi faktor yang berpengaruh terhadap kepuasan konsumen. Bus Budiman berupaya meningkatkan kepuasan konsumen dengan menerapkan strategi harga ekonomis serta memberikan pelayanan prima dengan menyediakan fasilitas sesuai keinginan konsumen. Namun kedua strategi tersebut masih belum terealisasikan secara tepat. Ketidak kesesuaian antara harga dan pelayanan jasa yang diberikan Bus Budiman membuat menurunnya kepuasan bagi konsumen. Tujuan dari penelitian ini adalah untuk menguji dan mengetahui bagaimana pengaruh dari variabel pelayanan prima dan harga ekonomis terhadap kepuasan konsumen. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan adalah dengan metode purposive sampling dengan pengambilan sampel populasi total, maka sampel yang diambil harus memenuhi kriteria telah menjadi pengguna dari layanan jasa Bus Budiman. Analisis data dalam penelitian ini menggunakan analisis regresi, linier berganda, uji f dan uji t. Hasil pada penelitian ini menunjukan bahwa secara parsial, terdapat pengaruh positif dan signifikan antara variabel Pelayanan Prima (PP) terhadap variabel Kepuasan Konsumen (KK). Secara parsial, terdapat pengaruh positif dan signifikan antara variabel Harga Ekonomis (HE) terhadap variabel Kepuasan Konsumen (KK) pada Bus Budiman. Kemudian, secara simultan terdapat pengaruh positif dan signifikan antara pelayanan prima dan harga ekonomis terhadap kepuasan konsumen pada pengguna layanan jasa Bus Budiman.

This study aims to determine the application of prices carried out by the Yogya Gatot Subroto Department Store, to find out respondents' responses to the prices at the Yogya Gatot Subroto Department Store, to find out respondents' responses to purchasing decisions at the Yogya Gatot Subroto Department Store, and to find out how much influence the price has on purchasing decisions at the Yogya Gatot Subroto Department Store. Yogyakarta Gatot Subroto department store. This research is included in quantitative research with descriptive and verification types of research. The research method used is a survey method with a sampling technique using nonprobability sampling with the type of sampling used incidental sampling, then obtained a sample of 100 people from the existing population. The population in this study were consumers of the Yogya Gatot Subroto department store in Bandung. The data analysis method in this study uses simple linear regression analysis with the aim of knowing the direction of the relationship between the independent variable (X) and the dependent variable (Y). Pricing at the Yogya Gatot Subroto Department Store in Bandung can be said to be quite good. Respondents' responses regarding prices at the Yogya Gatot Subroto Department Store Bandung are in the sufficient category. Respondents' responses regarding purchasing decisions at the Yogya Gatot Subroto Department Store Bandung are in the sufficient category. The data is normally distributed and does not experience heteroscedasticity. The results of this study indicate that there is a partial influence between the price variables on purchasing decisions. Keywords: Price, Purchase Decision Abstrak. Penelitian ini bertujuan untuk mengetahui penerapan harga yang dilakukan Toserba Yogya Gatot Subroto, untuk mengetahui tanggapan responden mengenai harga di Toserba Yogya Gatot Subroto, untuk mengetahui tanggapan responden mengenai keputusan pembelian di Toserba Yogya Gatot Subroto, serta untuk mencari seberapa besar pengaruh harga terhadap keputusan pembelian di Toserba Yogya Gatot Subroto. Penelitian ini termasuk kedalam penelitian kuantitatif dengan jenis penelitian deskriptif dan verifikatif. Metode penelitian yang digunakan adalah dengan metode survey dengan teknik penarikan sampel menggunakan nonprobability sampling dengan jenis sampling yang digunakan yaitu sampling insidental, kemudian didapat sampel sebanyak 100 orang dari populasi yang ada. Populasi dalam penelitian ini adalah konsumen Toserba Yogya Gatot Subroto Bandung. Metode analisis data dalam penelitian ini menggunakan analisis regresi linear sederhana dengan tujuan untuk mengetahui arah hubungan antara variabel independent (X) dan variabel dependent (Y). Penetapan harga di Toserba Yogya Gatot Subroto Bandung bisa dikatakan cukup baik. Tanggapan responden mengenai harga di Toserba Yogya Gatot Subroto Bandung berada pada kategori cukup. Tanggapan responden mengenai keputusan pembelian di Toserba Yogya Gatot Subroto Bandung berada pada kategori cukup. Data terdistribusi normal dan tidak mengalami heteroskedastisitas. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh secara parsial antara variabel harga terhadap keputusan pembelian. Kata kunci: Harga, Keputusan Pembelian

This research aims to determine how Instagram Digital Marketing effected Sari Ater Hotel & Resort, Kabupaten of Subang, in terms of the Consumer Purchase Interest. Using a survey method with non-probability sampling as the technique of this study. This research is classified as a quantitative verification type. The respondents in this research were Sari Ater Hotel & Resort, Kabupaten of Subang, consumers. The sample is taken by 100 respondents, in total. The method of analysis data that been used is correlation coefficient analysis which aims to determine the magnitude of Instagram Digital Marketing effect as an independent variabel with Consumer Buying Interest as the dependent variabel. The result of this research indicate that Instagram Digital Marketing has a significant effect in Consumer Buying Interest, with the correlation coefficient showing that there is a very strong relationship between those two variable which is Instagram Digital Marketing and Consumer Buying Interest. The determinant coefficient shows that Instagram Digital Marketing affect Consumer Purchase Interest for services to stay at Sari Ater Hotel & Resort, Kabupaten of Subang. Abstrak. Pengaruh Digital Instagram Marketing Terhadap Minat Beli Konsumen Sari Ater Hotel & Resort Kabupaten Subang. Metode yang digunakan adalah metode survey dan teknik penarikan sampel adalah non probability sampling. Jenis penelitian ini adalah verifikatif kuantitatif. Responden dalam penelitian ini adalah konsumen Sari Ater Hotel & Resort Kabupaten Subang. Sampel yang diambil adalah 100 orang responden. Metode analisis data yang digunakan adalah analisis koefisien korelasi yang bertujuan untuk mengetahui besarnya pengaruh Digital Instagram Marketing sebagai variabel independen dengan Minat Beli Konsumen sebagai variabel dependen. Hasil penelitian ini menunjukan adanya pengaruh Digital Instagram Marketing yang berpengaruh signifikan terhadap Minat Beli Konsumen, dengan koefisien korelasi menunjukan terdapat hubungan yang sangat kuat antara Digital Instagram Marketing dengan Minat Beli Konsumen. Koefisien determinan menunjukan bahwa Digital Instagran Marketing Berpengaruh terhadap Minat Beli Konsumen Akan Jasa menginap pada Sari Ater Hotel & Resort Kabupaten subang.

The purpose of this research is to find out how the quality of Tekun.id's products is, to find out how to apply price discounts on Tekun.id beverage products, to find out buying interest in Tekun.id drinks and to find out how much influence product quality and price discounts have on buying interest. consumer. This research activity was carried out at the Tekun.id outlet, Jl. Cimanuk Kab. Garut. The research method used is a survey with a non-probability sampling purposive sampling technique. This type of research is quantitative verification. The population in this study are Tekun.id consumers who live in Kab. Garut and social media users. The sample taken is 97 respondents. The data analysis method used is multiple linear analysis with the aim of knowing the direction of the relationship between the independent variable (X1) and the independent variable (X2) with the dependent variable (Y). The results of the tests carried out in this study stated that the variables of Product Quality and Price Discounts partially had a significant effect on Purchase Interest. And simultaneously the variables of Product Quality and Price Discounts have an effect on Buying Interest at Tekun.id. Abstrak. Tujuan penelitian yang dilakukan adalah untuk mengetahui bagaimana Kualitas Produk Tekun.id, untuk mengetahui bagaimana penerapan Potongan Harga pada produk minuman Tekun.id, untuk mengetahui Minat Beli pada minuman Tekun.id dan untuk mengetahui seberapa besar pengaruh Kualitas Produk dan Potongan Harga terhadap Minat Beli konsumen. Kegiatan penelitian ini dilakukan pada gerai Tekun.id Jl. Cimanuk Kab. Garut. Metode penelitian yang digunakan adalah survei dengan teknik sampel non probability sampling purposive. Jenis penelitian ini adalah verifikatif kuantitatif. Populasi dalam penelitian ini adalah konsumen Tekun.id yang berdomisili di Kab. Garut dan pengguna sosial media. Sampel yang diambil sejumlah 97 responden. Metode analisis data yang digunakan adalah analisis linier berganda dengan tujuan untuk mengetahui arah hubungan antara variabel independen (X1) dan variabel independen (X2) dengan variabel dependen (Y). Hasil pengujian yang dilakukan dalam penelitian ini menyatakan bahwa variabel Kualitas Produk dan Potongan Harga secara parsial berpengaruh signifikan terhadap Minat Beli. Serta secara simultan variabel Kualitas Produk dan Potongan Harga berpengaruh terhadap minat beli konsumen minuman Tekun.id.

This study focuses on the application of Brand Ambassador, Price, and Brand Image to Purchase Decisions. The purpose of this study was to determine the effect of Brand Ambassador, Price, and Brand Image on Purchase Decisions for Yamaha Aerox type motorcycles. This research is included in the type of quantitative research using a correlation approach. Data collection techniques in this study were carried out through the distribution of questionnaires. The object of this research is the user of Yamaha Aerox type motorcycle and the sample size is 130 users. The sampling technique used in this study is non-probability sampling, where the population elements are selected based on the judgment of the researcher. Analysis of the data used is descriptive and statistical analysis by using multiple linear regression analysis, F test and T test. The results of this study indicate that the Brand Ambassador variable partially has a significant effect on Purchase Decisions, the Price variable partially has a significant effect on Purchase Decisions and the Brand Image variable partially has a significant effect on Purchase Decisions. And simultaneously the Brand Ambassador, Price, and Brand Image variables have a significant effect on consumer purchasing decisions on Yamaha Aerox motorcycles. Keywords: Brand Ambassador, Price, Brand Image, Purchase Decision Abstrak : Penelitian ini berfokus pada penerapan Brand Ambassador, Harga, dan Citra Merek Terhadap Keputusan Pembelian. Tujuan penelitian ini untuk mengetahui pengaruh Brand Ambassador, Harga, dan Citra Merek terhadap Keputusan Pembelian sepeda motor Yamaha tipe Aerox. Penelitian ini termasuk kedalam jenis penelitian kuantitatif dengan menggunakan pendekatan korelasi. Teknik pengumpulan data dalam penelitian ini dilakukan melalui penyebaran kuisioner. Objek penelitian ini adalah pengguna sepeda motor Yamah tipe Aerox dan dikerucutkan dalam jumlah sampel sebanyak 130 orang pengguna. Teknik sampling yang digunakan dalam penelitian ini adalah non-Probability sampling, dimana elemen populasi dipilih berdasarkan judgment peneliti. Analisis data yang digunakan adalah analisis deksriptif dan statistik yaitu dengan menggunakan analisis regresi linier berganda, uji F dan uji T. Hasil dari penelitian ini menunjukkan bahwa variabel Brand Ambassador secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, variabel Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian dan variabel Citra Merek secara parsial berpengaruh signifikan terhadap Keputusan Pembelian. Dan secara simultan variabel Brand Ambassador, Harga, dan Citra Merek berpengaruh signifikan terhadap Keputusan Pembelian konsumen pada sepeda motor Yamaha tipe Aerox. Kata kunci : Brand Ambassador, Harga, Citra Merek, Keputusan Pembelian

The influence of online promotion and brand image on consumer purchase interest in sariayu face mask products at store makeupuccino in bandung This study aims to determine the efforts of Sariayu Facial Masks in increasing online promotion and brand image, towards consumer buying interest in Sariayu facial mask products at Makeupuccino Stores in Bandung.The research method used is a survey method. The type of research carried out is quantitative verification. The sampling technique used is non-probability incidental sampling. The sample in this study is 100 respondents who have bought a Sariayu Face Mask at the Makeupuccino Store in Bandung. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis with the aim of knowing the data analysis used is the independent variable with the dependent variable. The results of this test state that the Online Promotion variable and Brand Image simultaneously have a significant effect on Consumer Buying Interest, the Online Promotion variable partially has a significant effect on Consumer Buying Interest, and the Brand Image variable partially has a significant effect on Consumer Buying Interest. Abstrak. Penelitian ini bertujuan untuk mengetahui upaya Masker Wajah Sariayu dalam meningkatkan promosi online dan citra merek, terhadap minat beli konsumen produkmasker wajah Sariayu di Toko Makeupuccino Bandung. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang dilaksanakan bersifat kuantitatif verifikatif. Teknik pengambilan sampel yang yang digunakan adalah non probability incidental sampling. Sampel dalam penelitian ini adalah 100 orang responden yang pernah membeli Masker Wajah Sariayu pada Toko Makeupuccino Bandung. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda dengan tujuan untuk mengetahui analisa data yang digunakan variabel independen dengan variabel dependen.Hasil pengujian ini menyatakan bahwa variabel Promosi Online dan Citra Merek secara simultan berpengaruh signifikan terhadap Minat Beli Konsumen, variabel Promosi Online secara parsial berpengaruh signifikan tehadap Minat Beli Konsumen, dan variabel Citra Merek secara parsial berpengaruh signifikan terhadap Minat Beli Konsumen. Kata Kunci: Promosi Online, Citra Merek dan Minat Beli Konsumen

This research focuses on the application of promotions, and prices on purchasing decisions. The purpose of this study was to determine the effect of promotions and price discounts on the purchasing decisions of guardians of students at MTs.Persis Padalarang during the COVID-19 period.The research method used is a survey with a non-probability sampling technique. This type of research is quantitative verification. The population in the study was guardian of student. The sample taken is 160 respondents. The data analysis method used is multiple linear analysis with the aim of knowing the direction of the relationship between the independent variable (X1), (X2) and the dependent variable (Y).The results of this study indicate that the Promotion variable partially has a negative effect on purchasing decisions by -0.86%, the price variable partially has a significant effect on purchasing decisions by 37.08%. And simultaneously the Promotion and Price variables have a significant effect on the Purchase Decision of Guardian Santri at MTs.Persis Padalarang During the COVID-19 Period by 36.2%. Abstrak. Penelitian ini berfokus pada penerapan Promosi, dan Harga Terhadap Keputusan Pembelian. Tujuan penelitian ini untuk mengetahui pengaruh Promosi, dan Harga Terhadap Keputusan Pembelian Wali Santri di MTs.Persis Padalarang Pada Masa COVID-19. Metode penelitian yang digunakan adalah survei dengan teknik sampel non probability sampling. Jenis penelitian ini adalah verifikatif kuantitatif. Populasi dalam penelitian adalah Wali Santri MTs.Persis padalarang. Sampel yang diambil sejumlah 160 responden. Metode analisis data yang digunakan adalah analisis linier berganda dengan tujuan untuk mengetahui arah hubungan antara variabel independen (X1), (X2) dengan variabel dependen (Y). Hasil dari penelitian ini menunjukkan bahwa variabel Promosi secara parsial berpengaruh negatif terhadap Keputusan pembelian sebesar -0,86%, variabel Harga secara parsial berpengaruh signifikan terhadap Keputusan pembelian sebesar 37,08%. Dan secara simultan variabel Promosi dan Harga berpengaruh signifikan terhadap Terhadap Keputusan Pembelian Wali Santri di MTs.Persis Padalarang Pada Masa COVID-19 sebesar 36,2%.

The purpose of the research conducted is to find out the application of prices carried out by Ansania, to find out the application of Brand image in Ansania, to find out the purchase decision on Ansania and to find out how much influence the price and brand image have on the purchase decision. Where this research activity was carried out at the Ansania company. The method used is a survey method using the Insedental sample technique. This type of research is descriptive and verficative using a quantitative approach. The population in this study is Ansania consumers who have bought in Bandung. The sample taken was 100 respondents. The data analysis method used is a multiple linear analysis which aims to determine the relationship between the free variable, namely Price (X1) and the brand image free variable (X2) with the variable bound to the Purchase Decision (Y).The results of the tests conducted in this study stated that price partially has a significant effect on purchase decisions, and Brand Image partially has a significant effect on purchase decisions, price and brand image simultaneously have a significant effect on purchase decisions in Ansania. Abstrak. Tujuan dari penelitian yang dilakukan adalah untuk mengetahui penerapan harga yang dilakukan oleh Ansania, untuk mengetahui penerapan Brand image di Ansania, untuk mengetahui keputusan pembelian pada Ansania dan untuk mengetahui seberapa besar pengaruh Harga dan Brand image terhadap Keputusan pembelian. Dimana kegiatan penelitian ini dilakukan pada perusahaan Ansania. Metode yang digunakan adalah metode survey menggunakan teknik sampel Insedental. Jenis penelitian ini adalah deskriptif dan verfikatif dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen Ansania yang pernah membeli di Bandung. Sampel yang diambil berjumlah 100 responden. Metode analisis data yang digunakan adalah analisis linear berganda yang bertujuan untuk mengetahui hubungan antara variabel bebas yaitu Harga (X1) dan variabel bebas Brand Image (X2) dengan variabel terikat Keputusan Pembelian(Y). Hasil pengujian yang dilakukan dalam penelitian ini menyatakan bahwa Harga secara parsial berpengaruh signifikan terhadap Keputusan pembelian, dan Brand Image secara parsial berpengaruh signifikan terhadap Keputusan pembelian, harga dan brand image secara simultan berpengaruh signifikan terhadap keputusan pembelian di Ansania.

Abstarct. The purpose of this research is to find out how product value to consumers in Bandung, to find out how customer loyalty is to product value to consumers in Bandung and to find out how much influence product value has on customer loyalty to consumers in Bandung. The research method used is a survey method. This type of research The research method used is a survey method. The type of research carried out is quantitative verification. The sampling technique used is non-probability incidental sampling. The sample in this study was 100 respondents who used Oppo smartphones. The data collection technique used is a questionnaire. The data analysis method used is Simple Linear Regression Analysis to determine the data analysis used by the independent variable and the dependent variable. The results of this test state that (1) the product variable Value smartphone is in the Good category. (2) Oppo smartphone customer loyalty variable in the Good category. (3) Partially, the Product Value variable has a significant effect on the Customer Loyalty variable on Oppo smartphone consumers in Bandung City. Abstrak. Tujuan Penelitian ini adalah untuk mengetahui bagaimana Value Produk pada Konsumen Kota Bandung, untuk mengetahui bagaimana Customer Loyalty terhadap Nilai Produk pada Konsumen Kota Bandung dan untuk mengetahui seberapa besar pengaruh Nilai Produk terhadap Customer Loyalty pada Konsumen Kota Bandung. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang dilaksanakan bersifat kuantitatif verifikatif. Teknik pengambilan sampel yang digunakan adalah non probability incidental sampling. Sampel dalam penelitian ini adalah 100 orang responden yang menggunakan smartphone Oppo. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah Analisis Regresi Linier Sederhana untuk mengetahui analisis data yang digunakan variabel independen dengan variabel dependen. Hasil pengujian ini menyatakan bahwa (1) variabel produk Value smartphone dalam kategori Baik. (2) Variabel custumer loyality smartphone Oppo dalam kategori Baik. (3) secara parsial variabel Produk Value berpengaruh signifikan terhadap variabel Custumer loyality pada konsumen smartphone Oppo di Kota Bandung.

Absract. This research is purposed to determine Social Media Marketing and Brand Awareness on E-Commerce Shopee Customer, to determine Buying Decision of E-commerce Shopee customer, also to determine the influence Social Media Marketing and Brand Awareness on Buying Decision of E-commerce Shopee customer. Survey method is used in this Research, it is vericative descriptive by quantitative approach. Purposive sampling technique is used in this research. The sample of this research is three hundred and eighty four (384) respondents. Population of this research is Shopee e-commerce customer in Bandung. Questionnaire is a technique for collecting a data. Also the method of data analyzing is multiple linear regression analysis, it purposes to have a relationship between Social Media Marketing independent (X1) and Brand Awareness (X2) by Buying Decision dependent variable (Y). The result of this research shows that Social Media Marketing and Brand Awareness influenced significantly on Buying Decision. In addition Social Media Marketing and Brand Awareness simultaneously influenced on variable of shopee Buying Decision in Bandung. Abstrak. Penelitian ini bertujuan untuk mengetahui penerapan Social Media Marketing dan Brand Awareness pada pengguna E-commerce Shope, untuk mengetahui besar pengaruh Social Media Marketing dan Brand Awareness terhadap Keputusan Pembelian pada pengguna E-commerce Shopee di Kota Bandung. Metode Penelitian yang digunakan dalam penelitian ini adalah metode penelitian survey. Jenis penelitian ini adalah deskriptif verifikatif dengan pendekatan kuantitatif. Teknik pemngambilan sampel yang digunakan adalah purposive sampling. Sampel yang diambil adalah 384 orang responden. Populasi dalam penelitian ini adalah Pengguna E-commerce Shopee di Kota Bandung. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda yang bertujuan untuk mengetahui arah hubungan antara independen Social Media Marketing (X1) dan Brand Awareness (X2) dengan variabel dependent Keputusan Pembelian (Y). Hasil Penelitian ini menunjukan bahwa variabel Social Media Marketing dan Brand Awareness secara parsial berpengaruh signifikan terhadap Keputusan Pembelian serta secara simultan variabel Social Media Marketing dan Brand Awareness berpengaruh signifikan terhadap Keputusan Pembelian pada pengguna E-commerce Shopee di Kota Bandung.

The purpose of this study was to determine the application of After Sales Service at IndiHome in Bandung, to determine the application of Prices to IndiHome in Bandung, to determine Customer Satisfaction at IndiHome in Bandung and to determine how much influence After Sales Service and Selling Price on Customer Satisfaction on IndiHome. This research activity was conducted at IndiHome in Bandung City. The research method used is the survey method. The type of research used is descriptive verification with a quantitative approach. The sampling method used is non-probability incidental sampling. The sample in this study amounted to 100 respondents from IndiHome customers in the city of Bandung. The data collection method used is using a questionnaire. The data analysis method used is Multiple Linear Analysis with the aim of knowing the direction of the relationship between the independent variable (X1) and the independent variable (X2) and the dependent variable (Y). The results of this test state that the After Sales Service variable partially has a significant effect on Customer Satisfaction and the Selling Price variable partially has a significant effect on Customer Satisfaction. And simultaneously, after-sales service and price variables have a significant effect on customer satisfaction at IndiHome in the city of Bandung. Abstrak. Tujuan dari penelitian ini adalah untuk mengetahui penerapan After Sales Service pada IndiHome Bandung, untuk mengetahui penerapan Harga pada IndiHome Bandung, untuk mengetahui Kepuasan Pelanggan pada IndiHome Bandung dan untuk mengetahui seberapa besar pengaruh After Sales Service dan Harga Jual tentang Kepuasan Pelanggan di IndiHome. Kegiatan penelitian ini dilakukan di IndiHome Kota Bandung. Metode penelitian yang digunakan adalah metode survei. Jenis penelitian yang digunakan adalah deskriptif verifikatif dengan pendekatan kuantitatif. Metode pengambilan sampel yang digunakan adalah non-probability incidental sampling. Sampel dalam penelitian ini berjumlah 100 responden dari pelanggan IndiHome di kota Bandung. Metode pengumpulan data yang digunakan adalah dengan menggunakan kuesioner. Metode analisis data yang digunakan adalah Analisis Linier Berganda dengan tujuan untuk mengetahui arah hubungan antara variabel bebas (X1) dan variabel bebas (X2) dengan variabel terikat (Y). Hasil pengujian ini menyatakan bahwa variabel After Sales Service secara parsial berpengaruh signifikan terhadap Kepuasan Pelanggan dan variabel Harga Jual secara parsial berpengaruh signifikan terhadap Kepuasan Pelanggan. Dan secara simultan variabel layanan purna jual dan harga berpengaruh signifikan terhadap kepuasan pelanggan pada IndiHome di kota Bandung.

The community considers that Catfish farming is easy to develop and even has wide and profitable opportunities, but in reality it is not so, besides the high cost, also weak information about actual market conditions, which makes decisions taken by farmers and interested parties often less effective. The dependence of farmers on middlemen is still high, causing weak control of farmers, which results in low marketing margins received by farmers. This research was conducted with the aim of providing an overview of consumer preferences and behavior as well as marketing strategies carried out by farmers. This type of research is descriptive analytic with a quantitative approach, the number of samples is 170 respondents spread across the West Bandung region. The results of this study illustrate that catfish farmers in West Bandung Regency do not have full control over where, to whom, and how the production of catfish production must be marketed. ABSTRAK Masyarakat menganggap bahwa budidaya ikan Lele mudah dikembangkan bahkan peluangnya luas dan menguntungkan, namun pada kenyataannya tidaklah demikian, selain mahalnya biaya, juga lemahnya informasi mengenai kondisi pasar yang sesungguhnya sehingga menyebabkan keputusan yang diambil oleh petani maupun pihak yang berkepentingan seringkali kurang efektif. Ketergantungan petani pada tengkulak masih tinggi menyebabkan lemahnya kendali dari petani, yang mengakibatkan marjin pemasaran yang diterima oleh petani rendah. Penelitian ini dilakukan dengan tujuan untuk memberikan gambaran mengenai preferensi dan perilaku konsumen serta strategi pemasaran yang dilakukan oleh para petani. Jenis penelitian yaitu deskriptif analitik dengan pendekatan kuantitatif, jumlah sampel sebanyak 170 responden yang tersebar di wilayah Bandung Barat. Hasil penelitian ini menggambarkan bahwa para pembudidaya ikan Lele di Kabupaten Bandung Barat tidak memiliki kendali penuh perihal kemana, kepada siapa, dan bagaimana hasil produksi budidaya Ikan Lele nya harus dipasarkan.

Tujuan penelitian ini adalah untuk mengetahui pengaruh teknik katarsis terhadap penurunan intensitas perilaku agresi siswa kelas IX di SMP Negeri 15 Bogor. Penelitian dilaksanakan di SMP Negeri 15 Bogor pada bulan September- November 2013. Metode yang digunakan dalam penelitian ini adalah Pre-eksperimen Design dengan desain eksperimen one-group pretest-posttest design. One-group pretest-posttest design yaitu eksperimen yang dilaksanakan dengan menggunakan satu kelompok penelitian dengan melihat hasil pre dan post-test. Subjek penelitian ini adalah siswa kelas IX. Jumlah populasi sebesar 245 siswa dan sampel yang digunakan dalam penelitian adalah 8 siswa. Pengukuran penurunan intensitas perilaku agresi siswa sebelum dan sesudah pemberian treatment katarsis dilakukan dengan pemberian instrumen perilaku agresi. Instrumen ini berbentuk kuesioner tertutup dengan model skala Likert. Uji coba instrumen dilakukan terhadap 68 rersponden untuk mengetahui validitas dan reliabilitas instrumen. Hasil perhitungan validitas menyatakan 60 butir item valid. Sementara itu, hasil perhitungan reliabilitas yang diperoleh berdasarkan perhitungan rumus alpha (α) sebesar 0.954. Teknik analisa data yang digunakan adalah Wilcoxon Match Pairs Test. Hasil pengujian hipotesis menunjukkan bahwa diperoleh nilai asymp. Sig = 0,012 < nilai Signifikansi α (0,05). Hal ini menunjukkan bahwa Ho ditolak dan H1 diterima. Kesimpulan dari penelitian ini bahwa terdapat penurunan intensitas perilaku agresi siswa secara signifikan pada siswa kelas IX di SMP Negeri 15 Bogor.

This study was conducted to determine the effect of market strategy, marketing mix strategy and entrepreneurial competencies to competitive advantage of marketing and its implications on the performance of ceramic iconic product marketing in West Java. The total sample of 220 respondents, the owners of small and medium-scale ceramic enterprises in West Java. The sampling method used power analysis techniques. Data collected through observation, interviews and surveys using questionnaires instrument closed and open. The analytical method used is Structural Equation Model. The results found that the influence of the entire independent variables significantly influence the intervening variable, and the effect of intervening variables significantly influence the independent variable. The amount of direct influence on competitive advantage strategy marketing market by 3.8%, the magnitude of the direct influence of marketing mix strategy on competitive advantage of marketing at 11.5%, the magnitude of the direct influence of entrepreneurial competencies to competitive advantage of marketing by 15.6%. The magnitude of the direct effect of the competitive advantage of marketing to marketing performance by 9.1%. Sequentially important variable is the competence of entrepreneurship, marketing mix strategy, market strategy, marketing competitive advantage. Marketing competitive advantage is influenced by market strategy, marketing mix strategy and entrepreneurial competence by 65%, while the remaining 35% are influenced by other factors (ceteris paribus). To 5 hypothesis proposed in this study were all found

Tujuan penelitian ini adalah untuk melihat pengaruh penggunaan media audiovisual dalam bimbingan klasikal terhadap pemahaman siswa kelas VII SMP Bina Insani Tangerang mengenai pacaran yang sehat. Sampel penelitian ini menggunakan satu kelas yaitu kelas VII – 4 dengan jumlah responden 44 orang siswa. Pengambilan sampel menggunakan teknik purposive sampling. Metode yang digunakan adalah metode pra-eksperimen, dengan desain One-Group Pre test-Post test Design. Instrumen yang digunakan dalam penelitian ini terhadap 44 responden berbentuk multiple choice yang terdiri dari 25 butir soal adalah olahan uji validitas dan reliabilitas. Teknik analisa data yang digunakan adalah uji perbedaan dengan Wilcoxon Match Pair Test dengan taraf signifikan 5%. Karena sampel penelitian ≥ 25, maka digunakan rumus z untuk menghitung perbedaan. Hasil perhitungan uji hipotesis dengan uji z diperoleh zhitung sebesar 7,82175. Karena z hitung = 7,82175 > z tabel = 1,645, maka dapat disimpulkan bahwa Ho ditolak dan H1 diterima. Hasil penelitian menunjukkan bahwa media audio visual dalam layanan bimbingan klasikal berpengaruh positif signifikan terhadap pemahaman siswa kelas VII – 4 SMP Bina Insani Tangerang mengenai pacaran yang sehat.

Percobaan dilaksanakan di persemaian kelompok tani penghijauan Mulia Jaya Desa Sukadana, kecamatan Pabuaran Kabupaten Cirebon. Tujuan penelitian adalah untuk mengetahui pengaruh interaksi antara konsentrasi mikroorganisme efektif (EM4) dan takaran kompos terhadap pertumbuhan bibit mahoni. Percobaan ini menggunakan rancangan Acak Kelompok Pola faktorial terdiri dari dua faktor perlakuan yaitu faktor Mikroorganisme Efektif (EM4) dan kompos dan diulang tiga kali. Faktor pertama konsentrasi EM4 (M) terdiri tiga taraf yaitu m1 (20 ml EM4/l air), m2 (30 ml EM4/l air), dan m3 (40 ml EM4/ l air), faktor kedua yaitu takaran kompos (K) terdiri dari tiga traf yaitu k1 (200 gram/polibag), k2 (300 gram/polibag) dan k3 (400 gram/polibag). Hasil penelitian menunjukkan bahwa terdapat pengaruh antara konsentrasi EM4 dan takaran kompos terhadap bobot segar bibit mahoni. Secara mandiri konsentrasi EM4 dan takaran kompos berpengaruh terhadap tinggi bibit, jumlah daun dan diameter batang bibit mahoni. Konsentrasi EM4 30 ml/ l air dengan takaran kompos 300 gram/polibag memberikan pengaruh terbaik terhadap bobot segar bibit mahoni yaitu 1.10 kg.

The objective of this study was to study and compare the impact of HMT on rheology and textural properties observed between sago and arenga starces, and then related to structural change of amylopectin. The HMT were conducted using the autoclaving method at 20% moisture content and heated to 120 C for 60 min for sago and 90 min for arenga starch as optimum condition. The HMT shifted gelatinization temperature higher and reduced the enthalpy of both starches. The HMT sago starch paste exhibited an exceptionally strong shear thinning behavior as shown by a rapid decrease of viscosity and an increase of shear rate. The HMT clearly made the texture of starch gels more fragile compared to their native form and reduced their breaking point to a lower strain. The HMT effect on the rheological properties and texture of the sago starch was greater than the changes observed with the arenga starch. Major changes in rheological properties after HMT was not followed by changes in amylopectin structure. The HMT process did not significantly affect the amylopectin chain-length distribution in Arenga starch. In the sago starch, HMT affect to long chain amylopectin with DP ≥ 37. The HMT effect on rheology and textural properties was higher in sago starch than arenga starch. This study demonstrated that long chain amylopectin with DP ≥ 37 plays an important role in contributing to the rheological change caused by the HMT.

The idea of water interaction with chemicals in the food dry matter or solid was inspired from gas interaction with surface active chemicals, almost a hundred years ago, such as association of gases with active carbon. However, until now the mechanisms and consequences of water molecule associated with chemicals in food solid is still in debate among the food scientists. The concept of water interaction or association with chemicals in the food solid or dry matter was initially introduced as water activity (aw), then in the terminology of “Bound Water”. Water activity concept was further developed by Labuza in 1960s. The concept or idea of glass transition temperature (Tg) from Polymers Science discipline was applied to foods in decade of 1980 by Slade & Levine, who denied or negated the earlier concepts of bound water and water activity. In glass transition concept of food products, water functions as a plasticizer related to the textural properties and safety of the products. Knowledge of structure and behaviours of water molecule is required to understand how water interacts or associates with chemicals in food solid. The unique nature of water molecule is a tetrahedral structure with 4 polar angles, which behaves strongly binding or being bound by polar or ionic chemicals in food solid. A number of physicochemical forces act how water molecules interact in complex ways with chemicals in food solid, and the interaction among water molecules in foods. Both types of water interaction lead to the consept of three fractions of bound water as well as to the varities of food characteristics, including preservability and food qualities, either appraisable or unacceptable by consummers. Relationship analyses among various parameter data of associated water in foods such as aw, Me, Tg, and enriched by NMR data, specific weight and specific heat of bound water, indicated that among the different concepts of water interaction in foods were complementary each other and also supported the presence of the three fractions of bound water.

The objective of this research was to determine the shelf-life of commercial soft and hard dough biscuits packed in metallized plastics by using a critical moisture content approach. The critical moisture contents, which were reached when the biscuits started to loss their crispiness and firmness, were 0,064 g H2O/g dried solid for soft dough biscuit and 0.069 g H2O/g dried solid for hard dough biscuit. The soft dough biscuits stored at 30oC and relative humidity of 75% had shelf life of 17.4 months, while that of hard dough biscuit at the same storage condition had shelf life of 16.5 months.

Moisture sorption isotherm of food powder products is pertinent in processing and stability of food. Food model consisted of tapioca starch, casein, palm oil and sucrose. The moisture sorption isotherm curves of the food model, tapioca starch and casein were sigmoid indicating the typical shape of amorphous product, while the water sorption isotherm of sucrose was a broken-line curve showing typical shape of crystalline material. The Guggenheim – Anderson-de Boer (GAB) model was the best model to predict sigmoid sorption isotherm curve (tapioca starch, casein and food model) at the whole range of experimental aw (0.07 – 0.97) while the Braunauer Emnet Teller (BET) model only fitted for aw up to 0.6. The Water binding capacity of tapioca at monolayer (Mm) was higher than casein and food model but the coefficient of adsorption energy (C) was lower than that of casein. Addition of oil at the food model decreased the water binding capacity at monolayer. The Grover model was more suitable than Ross model to predict the water sorption isotherm curve of food model from its composition.

Jumlah penduduk miskin di Jawa Barat semakin lama semakin bertambah, sumber mengatakan bahwa pada bulan Februari 2005 tingkat kemiskinan di Jawa Barat hanya 16 %, sedangkan per Juli 2005 naik menjadi 18,7% dan estimasi sementara untuk maret 2006 mencapai 22 %. (www.bps.co.id). Jumlah penduduk miskin di pedesaan lebih tinggi dibandingkan dengan di perkotaan, misalnya saja pada tahun 2005 persentase kemiskinan di perkotaan hanya 11,37 % sedangkan di pedesaan mencapai 19,51 %. Demikian pula pada tahun-tahun sebelumnya jumlah penduduk miskin yang ada di pedesaan selalu lebih tinggi dibandingkan dengan di perkotaan. Fenomena kemiskinan ini juga tampak dari aktivitas sehari-hari yang mana di pedesaan lebih terlihat bahwa banyak orang yang hanya menghabiskan waktu dengan duduk-duduk, sementara gadis dan pemudanya berkumpul di pos-pos ronda mengobrol hal-hal yang kurang bermanfaat. Kondisi buruk seperti ini tentunya tidak bisa dibiarkan dan masyarakat pedesaan khususnya di Jawa Barat tidak bisa tinggal diam hanya mengharapkan belas kasihan dari pemerintah, namun harus segera bergerak untuk berupaya terlepas dari kemiskinan yang membelenggu. Di setiap daearah di Jawa Barat memiliki potensi yakni lahan pertanian seperti sawah, kebun dan ladang yang hingga saat ini hanya dimanfaatkan sesuai dengan fungsi dasarnya saja yaitu menanam padi dan tanaman lain, padahal sebenarnya lahan-lahan tersebut dapat lebih dimanfaatkan misalnya dijadikan lokasi pariwisata pedesaan tradisional. Namun demikian untuk mewujudkannya tentu diperlukan dukungan dari berbagai pihak yakni Perguruan Tinggi sebagai lembaga ilmiah berperan dalam mengembangkan sumber daya manusia / masyarakat setempat sebagai calon pramuwisata atau calon wirausaha, penghubung antara calon pramuwisata/ wirausahawan dengan pihak investor, sedangkan pemerintah berperan dalam menyediakan infrastruktur seperti jalan raya, listrik serta mendidik masyarakat agar lebih mencintai alam pedesaan. Sedangkan investor berperan dalam penyediaan modal baik pembebasan tanah maupun modal kerja bagi calon wirausahawan dalam rangka mewujudkan kawasan wisata yang diinginkan. Bila keempat pihak ini (masyarakat desa, Perguruan Tinggi, pemerintah dan investor) dapat bekerjasama dengan baik maka akan terjadi suatu sinergi sehingga diharapkan kemiskinan dapat ditanggulangi.

This research was aimer/ to study the extend of non enzymatic browning reaction in food models containing the mixture of tapioca starch, casein, sucrose and oh at different moisture contents (2.55%, 5.26%, 7.54%, 15.20%. 15.93% and 23.99%) and storage temperatures (30, 55 and 700C). The non-enzymatic browning reaction was detected from brown color intensity measured by spechtrophotometer and colorimetric methods. The non-enzymatic browning reaction or food model follow pseudo-zero order reaction, suggesting that browning reaction occurred at moisture content above monolayer zone. T-Tg (T storage - Tg prediction) and reaction rate constant (k) plots showed that browning reaction occurred at temperature around glass transition and increased significantly at 150 above Tg of casein. Tapioca starch in the food model was under glassy condition. The mobility of substrate increased and diffused at amorphous matrix.

Tulisan ini mengukur hubungan antara karakteristik konsumen, aktivitas produsen, dan produk elemen. Jumlah keluarga, penghasilan, motivasi dan kebiasaan. menjadi indikator dari karakteristik konsumen. Sedangkan, lokasi dan aktivitas promosi digunakan sebagai indikator produsen, selanjutnya aktivitas dan keuntungan servise (jasa) dan merk dagang adalah sebagai indikator produk. Data dikumpulkan dengan menggunakan kuesioner untuk 230 responden, yang berlokasi di Kota Bandung. Hasil penelitian menunjukkan bahwa jumlah keluarga, penghasilan, promosi, dan kemasan mempunyai pengaruh pada tingkat pembelian konsumen.

Bilgi/veri üretimi, kullanımı, aktarımı ve bununla ilgili hususlar 21. yüzyılın en önemli uygulamalarından biridir. Bilgi toplumuna geçilen süreçte ve sonrasında özellikle teknolojinin de gelişmesiyle birlikte, insanın bedeninden sonra en değerliği varlığı olan kişisel verilerinin korunmasına ilişkin ihtiyacın, uygulamada yaşanan sorunlardan her geçen gün daha da arttığı görülmektedir. Yaşamı boyunca her insanın kişisel verisi hayatın olağan akışı içerisinde kaçınılmaz olarak işlenmektedir. Kişisel veri, kimliği belirli veya belirlenebilir gerçek kişiye ilişkin her türlü bilgi olarak kabul edilmektedir. Kişisel verilerin işlenmesi, kişisel verilerin tamamen veya kısmen otomatik olan ya da herhangi bir veri kayıt sisteminin parçası olmak kaydıyla otomatik olmayan yollarla elde edilmesi, kaydedilmesi, depolanması, muhafaza edilmesi, değiştirilmesi, yeniden düzenlenmesi, açıklanması, aktarılması, devralınması, elde edilebilir hâle getirilmesi, sınıflandırılması ya da kullanılmasının engellenmesi gibi veriler üzerinde gerçekleştirilen her türlü işlem olarak ifade edilmektedir. Örneğin, iş başvurusu yapanlar, çalışanlar, alışveriş yapanlar/müşteriler, ziyaretçiler, kamu hizmetlerinden yararlananlar gibi birçok insanın kişisel verisi hukuka uygun ya da hukuka aykırı şekilde işlenebilmektedir. Bu bağlamda, mevzuatta düzenlendiği üzere, kişisel veriler de özelliği ve önemi itibariyle kendi içinde farklılaşabilmekte ve bunların ayrıca korunması gerekmektedir. Anayasada düzenlenerek güvence altına alınan temel hak ve özgürlükler kapsamında ve özel hayatın gizliği bağlamında, kişisel verilerin korunması sağlanmaktadır Konuyla ilgili olarak, 07.04.2016 (29677) tarihli Resmi Gazetede yayınlanan 24.03.2016 tarih ve 6698 sayılı “KİŞİSEL VERİLERİN KORUNMASI KANUNU” ile kişisel verilerin korunmasına ilişkin önemli gelişmeler yaşanmıştır. Kişisel veriler, 6698 sayılı Kanundan önce yürürlüğe giren ve halen uygulanmakta olan farklı konulara ilişkin diğer mevzuat hükümleriyle de korunmaya çalışılmaktadır. 6698 sayılı Kanunun yürürlüğe girmesiyle birlikte, kişisel verilerin korunmasına ilişkin düzenlemelerin ve bunlara aykırılığa ilişkin yaptırımların da uygulanmaya başlanmasıyla, kişisel verilerin korunmasına bakımından uygulamada olumlu gelişmelerin yaşandığı ve kişisel verilerin korunmasına ilişkin farkındalığın da arttığı görülmektedir. Bununla birlikte, 6698 Kanunla, kişisel verilerin korunması ve bu bağlamda sorunların önlenmesi bakımından önemli faydalar sağlanmakla birlikte, anılan Kanun hükümlerinin uygulanmasında ve yorumlanmasında bazı sorunların yaşandığı da bilinmektedir. Burada ayrıca belirtmek gerekir ki, Kişisel Verileri Koruma Kurulu tarafından 6698 sayılı Kanunun uygulanmasına ilişkin olarak önemli çalışmaların yapıldığı ve kararların verildiği görülmektedir. Kişisel verilerin önleyici yaklaşımla korunması suretiyle hukuka aykırı uygulamaların önüne geçilmesi ve kişilerin zarar görmesinin önüne geçilmesi amaçlanmaktadır. Mevzuattaki düzenlemelere rağmen hukuka aykırı durumların ortaya çıkması halinde yaptırımların da uygulanması gerekmektedir. Mevzuattaki düzenlemelerle kişisel verilerin korunması esas amaç olmakla birlikte, kişisel verilerin işlenmesinin zorunlu olduğu mevzuatta düzenlenen istisnai bazı durumlarda farklı uygulamalar söz konusu olabilmektedir. Kişisel veriler, hayatın olağan akışı içerisinde hukukun birçok alanını ilgilendirecek şekilde kullanılabilmektedir. Bu yönüyle, kişisel verilerin korunmasına ilişkin hususlar birçok farklı mevzuat hükmünde düzenlenmiş olup, bunların toplu olarak bir arada bulunması çoğu zaman mümkün olmamaktadır. İşte, “KİŞİSEL VERİLERİ KORUMU HUKUKU MEVZUATI” adlı eser, konuyla ilgili hükümler bir araya getirilerek uygulamacıya yardımcı olunması amacıyla hazırlanmıştır. Eserde, Türkiye Cumhuriyeti Anayasası’nın konuyla ilgili hükümleri, konuyu düzenleyen kanunlar ve bazı kanunların ilgili hükümlerinin yanı sıra, tüzük, yönetmelik ve tebliğeler yer almaktadır.