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Thesis (PhD(Communication))--University of South Australia, 2018. Includes bibliographical references (pages 145-164) This research is situated within the disciplinary fields of communication design and design activism specifically, investigating how communication design activism can contribute to children’s active and critical engagement with sustainable consumption. In order to develop design interventions encouraging young people’s engagement with sustainable consumption, this research study initially examines how children are currently situated within corporate contexts of consumption discourses. Secondly, this study provides an overview of design activist frameworks and artefacts, including analysis of specific exemplars situated to engage young people. Thirdly, this research project examines how children understand consumption and sustainable consumption by involving them in fieldwork—collaborative making of visual narratives about consumption—as a means of informing the development of alternative communication design activist approaches engaging children in sustainable consumption.

This study focuses on identification of the visual representation of the shopping act by children in the range of nine years old. We asked students at a private school catering to high-income families to draw pictures about “going shoppingâ€. The data collection process was aimed at identifying what a particular group thinks about a determined topic, that is, the social representation of shopping among this group of kids. The results indicate that these children view consumption as a moment of pleasure, generally engaged in individually, and they do not yet fully understand the concept of money and the need to pay for products. Besides this, the children studied presented some difficulties in correctly representing the names of brands, but were reasonably accurate in representing logos.

Summary. The present study attempts to examine the impact of laws and legislation on the safe construction of toys and their use by young children. The research hypothesis was that the European Union (EU) and its Member States, particularly Greece, implement administrative measures and penalties for the withdrawal of unsafe toys and inform consumers. Content analysis of European and Greek legislation, notifications and penalties imposed on offenders was used to test the hypothesis and the research objectives. The results showed an excessive number of violations of toy safety standards notified to Member States of the EU through the RAPEX system. Greece, despite delayed harmonisation with EU directives and poor information provided to consumers (parents, teachers, children's caregivers, toy librarians), has taken measures to restrict or prevent the distribution of faulty products.

Thesis (PhD)--University of South Australia, 2014. Includes bibliographical references (leaves 212-227). This research uniquely integrates the childhood literature with the shopper literature to better understand the influence of children on adult shoppers. It is the first study to investigate the influence of children on a shopping trip with a direct focus on the outcomes of a trip, from a shopper research perspective, rather than from a perspective of concern about the undue influence of advertising via children.

This bachelor dissertation focuses on marketing targeted at child consumers. It try to inform about the theoretical aspects of targeted marketing and the types of advertisment, with whom the child may encounter. Finally, also points to legislation relating to the creation and operation of advertising messages. The dissertation focuses on the psychological aspects of the impact of advertising on children. It also include research aimd at evaluating the perception of commercial communication by children today. The research also examine children's attitudes and purchasing behavior.

Television and other electronic media are major forms of entertainment for children. Researchers found that the total time spent with electronic media by children ages 2 to 18 was five and a half hours each day. So, what consequences can electronic media use have on children? The consequences are wide-ranging and can be both positive and negative.

Convenience retailing in South Africa is currently experiencing a unique evolution due to the inception of modernised garage convenience stores. Little is known about the actual impact this has had on the fast-moving-consumer-goods market. Furthermore, even less research has been targeted at the young consumers growing up in this digital and more demanding Millennium. This report investigates the role that convenience stores play in the market place with regards to children. It examines the various influences that affect a child’s preferences in store patronage and what retailers can do to maximise their offerings to young consumers. Garage convenience stores and traditional cafés are the primary store targets whilst children aged 9 to 12 (The Millennium Generation) are the specific consumer targets. The research results revealed how children have become more street savvy and that retailers cannot easily pull the wool over their eyes. Kids have become more knowledgeable and demanding, making it that much tougher in the convenience store industry. The fact that younger consumers also have more spending power, are extremely safety conscious and are aware of kid discrimination adds to the pressure. Surprisingly, cafés seem to be more popular with the Millennium Generation than one would initially think. The empirical study verified these findings, leading to a proposed strategic agenda for guiding convenience retailers on how to approach the Millennium Generation and strengthen consumer ties. Consistency, uniformity, loyalty programmes and pricing schemes are some of the typical areas that are addressed. With the implementation of this study’s suggested recommendations, convenience stores should be able to appeal to the Millennium Generation and ensure a healthy mutually advantageous relationship. Failing to heed the importance of the Millennium Generation will inevitable lead to serious business complications in the future. Prof. C.J. Jooste

A number of foreign studies have acknowledged that children display a signifi­cant influence in a family decision making for a wide array of products. This study uses a survey research approach to measure the amount of influence displayed by children in the purchase decision making regarding to a child and a family related products’ categories. Participants included mothers with children, aged 3-16 years, of families in Vilnius, Lithuania. The results reported here mostly support the findings of previous researches but with some exceptions. Further, the amount of influence exerted by children is found to be dependent of certain demographic characteristics of a child, a mother and a family. Paskutiniais dešimtmečiais vaikų kaip vartotojų rinka tapo bene didžiausia naujai atrasta rinka įvairių prekių gamintojams. Pasirodo, vaikams galima parduoti ne tik žaislus, bet ir dekoratyvinę kosmetiką, videofilmus ar kompiuterinius žaidimus. Visa tai perka vaikai arba jų tėvai, negalintys atsispirti vaikų prašymams: „Juk mano klasės draugai jau turi...?“ Patyrę marketingo specialistai žino, kad „pigi“ kuprinė arba „prasti“ drabužiai gali neigiamai atsiliepti vaiko socialiniam statusui arba tiesiog padaryti jį nepopuliarų bendraamžių tarpe. Užsienio šalyse vykdyti tyrimai demonstravo augančią vaiko įtaką šeimos sprendimams pirkti prekes. Tačiau sąlygos, kuriomis formavosi vaikų ir jų tėvų pasaulėžiūra, Lietuvoje ir užsienio šalyse buvo labai skirtingos. Labai tikėtina, kad Lietuvoje vaikų įtaka tėvų sprendimams gali būti žymiai mažesnė nei Vakarų šalyse. Šio darbo tikslas buvo nustatyti, kokią įtaką turi vaikai savo tėvų sprendimams pirkti prekes. Buvo išskirtos dvi prekių grupės – prekės, skirtos vaikams ir prekės, skirtos visai šeimai. Tyrime dalyvavo 181 moteris, gyvenanti Vilniuje bei jo apylinkėse. Remiantis tyrimo rezultatais galima teigti, kad vaikai turi įtakos pasirenkant prekes priklausomai nuo konkrečios prekės ir ši įtaka gali būti nuo mažos iki vidutinės. Didžiausią įtaką vaikai turi glaistytų sūrelių, lietuviško šokolado ir savo drabužių pasirinkimui. Visos šios prekės priklausė prekių kategorijai, vadinamai „prekės vaikams“. Reikia pastebėti, kad vaikų įtaka... [toliau žr. visą tekstą]

Many market strategies towards children target leaders to promote new products. The academic literature has tried to underline the characteristics of the children who are considered as leaders among their group. This research attempts to reinforce this corpus by using a sociometric approach to identity leaders among children in a school. It also attemps to show how consumer knowledge is a means to become a leader for young consumers., De nombreuses stratégies marketing ciblant les enfants s’appuient sur des leaders pour promouvoir leurs produits. L’identification des enfants leaders constitue, par conséquent, une problématique récurrente pour les praticiens. Cette contribution cherche à appliquer au marketing l’approche sociométrique pour repérer les enfants influents dans leur groupe. Elle vise également à montrer comment les savoirs et les savoir-faire de certains préadolescents dans le domaine de la consommation participent à leur ascension sociale.

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The purpose of this dissertation was to investigate how and why children’s influence in purchase decisions might vary under different types of families. It was conceptualized that children in different types of families are socialized into different status roles and that these differences in socialization, in turn, would have varied implications for children’s influence. Specifically, it was hypothesized that peerness in parent-child relations and children’s household responsibility would be greatest in single-parent families, less in reconstituted families, and least in intact families. In addition, parental coalition formation, parental restrictiveness, and parental nurturance were expected to be greatest in intact families, less in reconstituted families, and least in single-parent families. Children’s influence was hypothesized to be positively related to peerness, household responsibility, and nurturance, and negatively related to parental coalitions and restrictiveness. Hypotheses were tested using convenience samples of adolescents and one of their parents. Results generally failed to support the model: however, a number of methodological limitations that may have affected the study's outcomes were also present. Ph. D.

Discusses the impact of television and television advertising on children and how families can teach responsible behavior by being aware of what children are watching.