Search

W artykule dokonano analizy wybranych aspektów strategii marketingowej firmy sprzedającej tzw. zdrową żywność w modelu dystrybucji wielokanałowej. Badania obejmowały wywiad pogłębiony z właścicielką sklepu Słoneczko i analizę prezentacji jej oferty w internecie. O doborze asortymentu decyduje skład, jakość i cena. Wśród klientów przeważają osoby z dolegliwościami zdrowotnymi. Integracja pionowa kanału dystrybucji ma bardzo ograniczony charakter. Strona internetowa badanej firmy pełni funkcję promocyjną i sprzedażową. Opisy produktów mają charakter marketingowy. Zawierają informacje o korzyściach wynikających z konsumpcji danego produktu, sposobach jego wykorzystania i grupach docelowych. Bardzo pozytywnie należy także ocenić wysiłki firmy w kierunku internacjonalizacji sprzedaży (mimo pewnych uchybień). Ważnym elementem strategii marketingowej badanego detalisty jest ponadto efekt synergii i komplementarności między sklepem internetowym i stacjonarnym. The article analyses the marketing strategy of a firm selling the so-called healthy food, following the model of cross-channel distribution. The research consisted of an in-depth interview with the owner of the Słoneczko shop and an analysis of the presentation of its offer in the internet. Assortment choices are determined by contents, quality and price. People with health problems prevail among customers. Vertical distribution channel integration is very limited. The company website fulfils promotion and selling functions. Product descriptions have a marketing character. They include information on benefits stemming from the consumption of a given product, ways to use it and target groups. The company efforts directed at sales internationalization should be evaluated very positively (in spite of certain shortcomings). The effect of synergy and complementarity between online and brick-and-mortar shops is also an important element of the marketing strategy of the studied retailer. Niniejsza praca została wykonana w ramach projektu badawczego OPUS NCN nr 2015/17/B/HS4/00253.

The construction of the knowledge-based economy requires strengthening the system of connections between universities and the business environment. The co-operation of universities with enterprises contributes mutually to both a growth of their competitiveness and innovativeness and to an enhanced attractiveness of university graduates on the labour market. According to employers, the competence of Polish university graduates that is most acutely missing is the ability to link theoretical knowledge with business practice requirements. The paper presents the principal form of possible co-operation of universities with business, including: co-operation in research, commissioning topics of diploma theses, co-operation in the field of traineeships and delivering university courses by business representatives as well as institutional foundations of such co-operation. The last element of the paper is the presentation of selected results of our own survey among the alumni of the Faculty of International and Political Studies of the University of Lodz concerning their evaluation of the strengths and weaknesses of the university from the perspective of attractiveness of graduates on the labour market and possible forms of co-operation with their former faculty. Alumni may constitute a bridge between academia and business. 31 95 112 6 Studia Edukacyjne

Background: Despite positive changes in the health of the population of Poland, compared to the EU average, the average life expectancy in 2011 was 5 years shorter for males and 2.2 years shorter for females. The immediate cause is the great number of premature deaths, which results in years of life lost in the population. The aim of the study was to identify the major causes of years of life lost in Poland. Methods: The analysis was based on a database of the Central Statistical Office of Poland, containing information gathered from 375,501 death certificates of inhabitants of Poland who died in 2011. The SEYLLp (Standard Expected Years of Life Lost per living person) and the SEYLLd (SEYLL per death) measures were calculated to determine years of life lost. Results: In 2011, the total number of years of life lost by in Polish residents due to premature mortality was 2,249,213 (1,415,672 for males and 833,541 for females). The greatest number of years of life lost in males were due to ischemic heart disease (7.8 per 1,000), lung cancer (6.0), suicides (6.6), cerebrovascular disease (4.6) and road traffic accidents (5.4). In females, the factors contributing to the greatest number of deaths were cerebrovascular disease (3.8 per 1,000), ischemic heart disease (3.7), heart failure (2.7), lung cancer (2.5) and breast cancer (2.3). Regarding the individual scores per person in both males and females, the greatest death factors were road traffic accidents (20.2 years in males and 17.1 in females), suicides (17.4 years in males and 15.4 in females) and liver cirrhosis (12.1 years in males and 11.3 in females). Conclusions: It would be most beneficial to further reduce the number of deaths due to cardiovascular diseases, because they contribute to the greatest number of years of life lost. Moreover, from the economic point of view, the most effective preventative activities are those which target causes which result in a large number of years of life lost at productive age for each death due to a particular reason, i.e. road traffic accidents, suicides and liver cirrhosis. National Science Centre, no. DEC-2013/11/B/HS4/00465.

This book aims to fill the existing gap in the literature of the subject by offering a comprehensive analysis of the impact of international student mobility within the Erasmus programme on subsequent mobility and employability. According to our knowledge, it is the first attempt to go beyond the analysis of immediate motivations, obstacles and consequences, and focus on long-term impacts instead Udostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego Wiedza Edukacja Rozwój; nr umowy: POWER.03.05.00-00-Z092/17-00.