This paper provides an in-depth introduction to research methods and discusses numerous aspects related to the research process. It begins with an overview of research—what it is, why it is important, what forms it might take, and what its fundamental components are—before shifting its attention to the design of research and the benefits and drawbacks of various approaches. In addition, the article details the purpose of and procedures for a literature review. Data collection, its varieties, technique selection, validity, and reliability are then addressed. Ethics in research and guidelines for research are also discussed, along with the various types of data analysis, and how results should be obtained. In addition, the paper covers topics such as reference and citation management. This paper takes a narrative approach to summarising the scholarly resources useful for introductory-level coursework in research method. Both research and writing are never-ending processes, with endless opportunities for improvement. However, the compilation of essential academic resources might help university students, researchers and research method instructors., Cite this item: Toyon, M. A. S. (2023). Introduction to research: Mastering the basics. Scholars Journal of Research in Social Science, 3(1), 1-24., {"references":["Caruana, E. J., Roman, M., Hernández-Sánchez, J., & Solli, P. (2015). Longitudinal Studies. Journal of Thoracic Disease, 7(11), 537-540.","Ciesielska, M., Boström, K. W., & Öhlander, M. (2018). Observation Methods. In M. Ciesielska, & D. Jemielniak, Qualitative Methodologies in Organization Studies- Volume II: Methods and Possibilities (pp. 33-52). Cham: Palgrave Macmillan. https://doi.org/10.1007/978-3-319-65442-3_2","Creswell, J. W. (2012). Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research. Boston: Pearson.","Crotty, M. (1998). The Foundations of Social Research: Meaning and Perspective in the Research Process. SAGE: London.","Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to Conduct a Bibliometric Analysis: An Overview and Guidelines. Journal of Business Research, 133, 285-296. https://doi.org/10.1016/j.jbusres.2021.04.070","Drost, E. A. (2011). Validity and Reliability in Social Science Research. Education Research and Perspectives, 38(1), 105-124.","Eriksson, P., & Kovalainen, A. (2008). Qualitative Methods in Business Research. SAGE: London. https://doi.org/10.4135/9780857028044","Ferrari, R. (2015). Writing Narrative Style Literature Reviews. Medical Writing, 24(4), 230-235. https://doi.org/10.1179/2047480615Z.000000000329","Field, A. (2009). Discovering Statistics Using SPSS (and sex and drugs and rock 'n' roll). London: SAGE Publications Ltd.","Gray, D. E. (2014). Doing Research in the Real World. London: SAGE.","Greenwood, D. J., & Levin, M. (2006). Introduction to Action Research: Social Research for Social Change. Thousand Oaks: SAGE.","Gregory, A. T., & Denniss, A. R. (2018). An Introduction to Writing Narrative and Systematic Reviews - Tasks, Tips and Traps for Aspiring Authors. Heart, Lung and Circulation, 27, 893-898. https://doi.org/10.1016/j.hlc.2018.03.027","Guest, G., MacQueen, K. M., & Namey, E. E. (2012). Applied Thematic Analysis. London: SAGE.https://doi.org/10.4135/9781483384436","Kumar, V., & Garg, M. L. (2018). Predictive Analytics: A Review of Trends and Techniques. International Journal of Computer Applications, 182(1), 31-37. https://doi.org/10.5120/ijca2018917434","Lepenioti, K., Bousdekis, A., Apostolou, D., & Mentzas, G. (2020). Prescriptive Analytics: Literature Review and Research Challenges. International Journal of Information Management, 50, 57-70. https://doi.org/10.1016/j.ijinfomgt.2019.04.003","Lind, D., Marchal, W., & Wathen, S. (2015). Statistical Techniques in Business and Economics. New York: McGraw-Hill Education.","Linneberg, M. S., & Korsgaard, S. (2019). Coding Qualitative Data: A Synthesis Guiding the Novice. Qualitative Research Journal, 19(3), 259-270. https://doi.org/10.1108/QRJ-12-2018-0012","Morgan, D. L. (1997). Focus Groups as Qualitative Research. Newbury Park: SAGE. https://doi.org/10.4135/9781412984287","Nassaji, H. (2015). Qualitative and Descriptive Research: Data Type versus Data analysis. Language Teaching Research, 19(2), 129-132. https://doi.org/10.1177/1362168815572747","Olsen, W. (2004). Triangulation in Social Research: Qualitative and Quantitative Methods Can Really Be Mixed. Causeway Press Ltd: Developments in Sociology.","Patton, M. Q. (2014). Qualitative Research and Evaluation methods. Thousand Oaks CA: SAGE","PRISMA. (2020). PRISMA Statement. Retrieved from PRISMA: http://www.prisma-statement.org/","Sandelowski, M. (1995). Sample Size in Qualitative Research. Research in Nursing & Health, 18(2), 179-183. https://doi.org/10.1002/nur.4770180211","Saunders, M. N., Lewis, P., & Thornhill, A. (2007). Research Methods for Business Students. Essex: Pearson.","Shelby, L. B., & Vaske, J. J. (2008). Understanding Meta-Analysis: A Review of the Methodological Literature. Leisure Sciences, 30(2), 96-110. https://doi.org/10.1080/01490400701881366","Stebbins, R. A. (2001). Exploratory Research in the Social Sciences. London: SAGE. https://doi.org/10.4135/9781412984249","Toyon, M. (2021). Explanatory Sequential Design of Mixed Methods Research: Phases and Challenges. International Journal of Research in Business and Social Science, 10(5), 253-260. https://doi.org/10.20525/ijrbs.v10i5.1262","Vasileiou, K., Barnett, J., Thorpe, S., & Young, T. (2018). Characterising and Justifying Sample Size Sufficiency in Interview-Based Studies: Systematic Analysis of Qualitative Health Research over a 15-year period. BMC Medical Research Methodology, 18(Article no. 148). https://doi.org/10.1186/s12874-018-0594-7","Verdejo, C., Tapia-Benavente, L., Schuller, B., & Vergara-Merino, L. (2021). What You Need To Know About Scoping Reviews. Medwave, 21(2), e8144-e8144. https://doi.org/10.5867/medwave.2021.02.8144","Wang, X., & Cheng, Z. (2020). Cross-Sectional Studies: Strengths, Weaknesses, and Recommendations. CHEST, 158(1), S65-S71. https://doi.org/10.1016/j.chest.2020.03.012","Whittemore, R., Chase, S. K., & Mandle, C. L. (2001). Validity in Qualitative Research. Qualitative Health Research, 11(4), 522-537. https://doi.org/10.1177/104973201129119299"]}