The insurance industry is an integral part of any modern economy, providing individuals and businesses with protection against a wide range of risks. However, the success of the industry depends largely on consumer perception towards insurance schemes. Consumer perception towards insurance schemes can have a significant impact on the demand for insurance products, the competitiveness of the insurance market, and the overall profitability of insurance companies., https://vixra.org/abs/2305.0110, {"references":["Bajari, P., Hong, H., & Krainer, J. (2015). Estimating dynamic models of consumer choice using maximum likelihood and the simulation method. Journal of Business & Economic Statistics, 33(4), 545-561","Carson, R. T., Hanemann, W. M., Kopp, R. J., Krosnick, J. A., Mitchell, R. C., Presser, S., ... & Conaway, M. (2017). American statistical association statement on statistical significance and p-values. The American Statistician, 71(1), 129-133","Chen, H., & Chen, M. (2019). Factors affecting consumer attitudes towards insurance products in Taiwan. International Journal of Economics, Commerce and Management, 7(8), 46-58","Cohen, J. (1992). A power primer. Psychological Bulletin, 112(1), 155-159","Doherty, N. A., & Singer, M. (2018). Risk and insurance. John Wiley & Sons","Hair Jr, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage Learning","Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica: Journal of the Econometric Society, 47(2), 263-291","Kleijnen, J. P. C., & van der Heijden, M. C. (2018). Business analytics in the context of big data: A roadmap for research. European Journal of Operational Research, 269(2), 786-800","Lam, D. Y., Wong, T. K., & Lee, H. W. (2017). Insurance coverage in developing economies: An exploratory study in the Philippines. Journal of Asia-Pacific Business, 18(4), 340-359","Luce, M. F. (1998). Choosing to avoid: Coping with negatively emotion-laden consumer decisions. Journal of Consumer Research, 24(4), 409-433","Pandey, A. (2021). Insurance sector in India: An overview. Retrieved from https://www.ibef.org/industry/insurance-sector-india.aspx","PwC. (2019). Insurance banana skins. Retrieved from https://www.pwc.com/gx/en/insurance/publications/assets/pwc-insurance-bana na-skins-2019.pdf","Rabin, M. (2002). Inference by believers in the law of small numbers. The Quarterly Journal of Economics, 117(3), 775-816","Rogers, R. W. (1975). A protection motivation theory of fear appeals and attitude change. The Journal of Psychology, 91(1), 93-114","Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailing: Introduction to the special issue on multi-channel retailing. Journal of Retailing, 91(2), 174-181","Sharma, Ram. (2022). Comparative Longitudinal Analysis on Global Inflation with a special emphasis on Indian Economy. A Flourishing Digital Era: Innovations in Industry, Education, Management and Society, 1(1), 903. https://doi.org/10.5281/zenodo.7939068"]}