Search

The marketing world has become increasingly visual in its legitimacy claims, yet much scholarship has drawn on discursive approaches to legitimation. This research extends institutional theory through a discursive-visual approach to legitimation. The aim of this article is to address the need to understand how companies engage discursive-visual strategies for legitimizing products and consumption practices with the aim of engaging society in more sustainable behavior. It is based on a case study of the Swedish game meat market and identifies three strategic discursive-visual interventions that market actors engage to unsettle existing norms and meanings: 1 aestheticization and exotic framing, 2 proximity claiming and localization, and 3 discrediting institutional norms. Although prior work drawing on institutional theory tends to focus on symbolic and discursive resources, this research also emphasizes the visual practices involved in the elaboration of legitimation claims that market actors mobilize.

The marketing world has become increasingly visual in its legitimacy claims, yet much scholarship has drawn on discursive approaches to legitimation. This research extends institutional theory through a discursive-visual approach to legitimation. The aim of this article is to address the need to understand how companies engage discursive-visual strategies for legitimizing products and consumption practices with the aim of engaging society in more sustainable behavior. It is based on a case study of the Swedish game meat market and identifies three strategic discursive-visual interventions that market actors engage to unsettle existing norms and meanings: 1 aestheticization and exotic framing, 2 proximity claiming and localization, and 3 discrediting institutional norms. Although prior work drawing on institutional theory tends to focus on symbolic and discursive resources, this research also emphasizes the visual practices involved in the elaboration of legitimation claims that market actors mobilize.

As the world cheers on the most elite athletes, they see a beautiful and modern city. Behind the television screen is a city full of displaced citizens and gentrified communities. Once off the screen the people of the cities are left with abandoned facilities that created only a brief interruption to their lives. Through analyzing the underserved community of South-West Baltimore, this thesis explores the idea of an Olympic design that brings positive change to host cities. By strategic planning and design Olympic facilities can transform underserved communities. This thesis will explore a sustainable approach to urban Olympic design that seeks to avoid the pattern of displacement and abandonment that causes irreversible damage to individual lives and entire communities during past Olympic cycles.

The purpose of this study is to map the current state of the Swedish gaming industry with regards to its climate impact and negative impact reduction actions. With the organization and the game development pipeline in focus this study set out to explore how game development activities have an impact on the climate, where the industry is focusing its actions to reduce this impact, and how the issue is perceived and handled by industry practitioners. Game development and the gaming industry in general is not commonly recognized for its climate impact because of it being digital in nature. As gaming is becoming more accessible, game devices more powerful, and the world more reliant on data centers and networks, the climate impact of digital products and services must be acknowledged. To understand the full scope of the impact of the gaming industry, it is imperative to identify that there is a problem and to what extent. To do so, there is a need to know where the industry’s climate footprints lie and how to calculate them. Then, strategic actions to reduce the climate impact from the Swedish gaming industry can be taken. This study presents a framework that outlines the product life cycle of a game and its relation to the organization's greenhouse gas emissions. The framework presented in the study can help researchers and practitioners identify where emissions occur and simplify the calculations of their climate footprint. Furthermore, reports and guides presented by some of the active climate initiatives were interpreted and analyzed in relation to the framework to map what emissions the reduction actions are targeting. To understand the Swedish aspect, and the organizational aspect, primary data was collected from sustainability reports published by Swedish gaming companies. These reports were used to identify how they are conducting their climate work, what their climate footprint is, and what actions they are taking to reduce their negative impact. Finally interv

The purpose of this study is to map the current state of the Swedish gaming industry with regards to its climate impact and negative impact reduction actions. With the organization and the game development pipeline in focus this study set out to explore how game development activities have an impact on the climate, where the industry is focusing its actions to reduce this impact, and how the issue is perceived and handled by industry practitioners. Game development and the gaming industry in general is not commonly recognized for its climate impact because of it being digital in nature. As gaming is becoming more accessible, game devices more powerful, and the world more reliant on data centers and networks, the climate impact of digital products and services must be acknowledged. To understand the full scope of the impact of the gaming industry, it is imperative to identify that there is a problem and to what extent. To do so, there is a need to know where the industry’s climate footprints lie and how to calculate them. Then, strategic actions to reduce the climate impact from the Swedish gaming industry can be taken. This study presents a framework that outlines the product life cycle of a game and its relation to the organization's greenhouse gas emissions. The framework presented in the study can help researchers and practitioners identify where emissions occur and simplify the calculations of their climate footprint. Furthermore, reports and guides presented by some of the active climate initiatives were interpreted and analyzed in relation to the framework to map what emissions the reduction actions are targeting. To understand the Swedish aspect, and the organizational aspect, primary data was collected from sustainability reports published by Swedish gaming companies. These reports were used to identify how they are conducting their climate work, what their climate footprint is, and what actions they are taking to reduce their negative impact. Finally interv

El projecte se centra en el desenvolupament d'un joc de construcció infantil que incorpora el packaging com a part activa i integral en l’experiència de joc. En un context actual on la consciència mediambiental pren un paper crucial, apostar per un joc que minimitza els residus i prioritza la sostenibilitat, alhora que fomenta la lliure creativitat, emergeix com una iniciativa innovadora i necessària. A través d'aquest projecte, s'aborda una necessitat creixent de la societat moderna: la urgència de repensar els productes lúdics des d'una perspectiva sostenible i educativa. Per aconseguir aquest objectiu, s'ha dut a terme una anàlisi del mercat i dels usuaris per tal de conèixer la demanda del consumidor, identificar les tendències emergents de la indústria dels jocs i avaluar el paisatge competitiu actual. Mitjançant una fase d'ideació, s'han explorat diverses opcions creatives amb la finalitat de trobar la proposta que millor s’ajusta als objectius predefinits del projecte. Després d'una anàlisi detallada de les diferents possibilitats i consideracions, s'ha seleccionat aquella idea que destaca per la seva capacitat per satisfer les necessitats de l’usuari, adaptar-se al context del mercat i promoure un joc lúdic, educatiu i sostenible. El producte final no només representa un joc de construcció que compleix amb aquests objectius, sinó que també ha forjat una identitat pròpia i uns valors que transcendeixen la seva funció bàsica. Aquesta fusió d'innovació, compromís amb la sostenibilitat i la creació d'una experiència entorn del joc i la marca contribueix a definir la singularitat i l'atractiu d'aquest projecte, consolidant-lo com una proposta única i distintiva tant en el mercat dels jocs de construcció com en la indústria en general., El proyecto se centra en el desarrollo de un juego de construcción infantil que incorpora el packaging como parte activa e integral en la experiencia de juego. En un contexto actual donde la conciencia medioambiental juega un papel crucial, apostar por un juego que minimiza los residuos y prioriza la sostenibilidad, al mismo tiempo que fomenta la libre creatividad, emerge como una iniciativa innovadora y necesaria. A través de este proyecto, se aborda una necesidad creciente de la sociedad moderna: la urgencia de repensar los productos lúdicos desde una perspectiva sostenible y educativa. Para lograr este objetivo, se ha llevado a cabo un análisis del mercado y de los usuarios para conocer la demanda del consumidor, identificar las tendencias emergentes de la industria de los juegos y evaluar el paisaje competitivo actual. Mediante una fase de ideación, se han explorado diversas opciones creativas con el fin de encontrar la propuesta que mejor se ajusta a los objetivos predefinidos del proyecto. Después de un análisis detallado de las diferentes posibilidades y consideraciones, se ha seleccionado aquella idea que destaca por su capacidad para satisfacer las necesidades del usuario, adaptarse al contexto del mercado y promover un juego lúdico, educativo y sostenible. El producto final no solo representa un juego de construcción que cumple con estos objetivos, sino que también ha forjado una identidad propia y unos valores que trascienden su función básica. Esta fusión de innovación, compromiso con la sostenibilidad y la creación de una experiencia en torno al juego y la marca contribuye a definir la singularidad y el atractivo de este proyecto, consolidándolo como una propuesta única y distintiva tanto en el mercado de los juegos de construcción como en la industria en general., The project focuses on the development of a children's construction game that incorporates packaging as an active and integral part of the gaming experience. In today's context, where environmental consciousness plays an emergent role, investing in a game that minimizes waste and prioritizes sustainability while enhancing free creativity emerges as an innovative and necessary initiative. Through this project, it addresses a growing need in modern society: the urgency to rethink recreational products from a sustainable and educational perspective. To achieve this goal, a market and user analysis has been conducted to understand consumer demand, identify emerging trends in the gaming industry, and assess the current competitive landscape. Through an ideation phase, various creative options were explored to find the proposal that best fits the project's predefined objectives. After a detailed analysis of the different possibilities and considerations, the idea was selected based on its ability to meet user needs, adapt to the market context, and promote a playful, educational, and sustainable game. The final product not only represents a construction game that meets these objectives but also has forged its own identity and values that go beyond its basic function. This fusion of innovation, commitment to sustainability, and the creation of an experience around the game and the brand contributes to defining the uniqueness and appeal of this project, consolidating it as an original and distinctive proposition both in the construction game market and in the industry as a whole.

Commercial video games have a great potential in battling the ongoing environmental crises. However, literature has so far largely neglected a connection between environmental sustainability and commercial video games. Therefore, this thesis analyses environmental sustainability incorporations in commercial video games by conducting a case study on Horizon Forbidden West (HFW). This case study is executed with help of an originally developed analytical model called Dimensions of Environmentally Sustainable Gameplay. The case study concludes that HFW especially excels in creating a realistic environmentally sustainable game world. Other dimensions of environmentally sustainable gameplay such as environmental objects, agents and events, need more improvement. HFW shows problematic incorporation of video game objects as it is merely based on mastering the environment in the form of resource extraction. The research findings indicate that HFW’s producers have not yet uncovered the medium’s full potential. This thesis encourages further research into environmental sustainability in commercial video games and provides commercial video game producers with the necessary tools to create future games with improved environmental considerations.

Commercial video games have a great potential in battling the ongoing environmental crises. However, literature has so far largely neglected a connection between environmental sustainability and commercial video games. Therefore, this thesis analyses environmental sustainability incorporations in commercial video games by conducting a case study on Horizon Forbidden West (HFW). This case study is executed with help of an originally developed analytical model called Dimensions of Environmentally Sustainable Gameplay. The case study concludes that HFW especially excels in creating a realistic environmentally sustainable game world. Other dimensions of environmentally sustainable gameplay such as environmental objects, agents and events, need more improvement. HFW shows problematic incorporation of video game objects as it is merely based on mastering the environment in the form of resource extraction. The research findings indicate that HFW’s producers have not yet uncovered the medium’s full potential. This thesis encourages further research into environmental sustainability in commercial video games and provides commercial video game producers with the necessary tools to create future games with improved environmental considerations.

This study analyzes the influence of two different types of game meat (deer and wild boar) in relation to quality characteristics and oral processing attributes of skinless sausage. The goal of this study was to compare grilled game-meat-based “ćevap” with conventional pork-meat-based samples. Research comprised of color analysis, evaluation of textural components, testing degree of difference, temporal dominance of sensations, calculation of main oral processing attributes, and examination of particle size distribution. The results show that oral processing attributes are similar in between samples and concur with results of the pork-based sample. This confirms the working hypothesis that it is possible to make game-meat-based “ćevap” fully comparable with conventional pork meat products. In parallel, color and flavor characteristics are influenced by the type of game meat in the sample. Most of the dominant sensory attributes that occurred during mastication were game meat flavor and juiciness. © 2023 by the authors.

The increasing ‘digitalisation’ of society presents a double-edged sword for transitioning towards an environmentally sustainable future. Our everyday interactions with product-service-systems, like ‘smart’ Internet of Things (IoT) devices, Artificial Intelligence-driven (AI) interfaces, and Massively Multiplayer Online games can help to make our lives more connected, convenient, and convivial. Due to their perceived immateriality, these systemic technologies are often also promoted as resource efficient and sustainable. Yet, because of their ubiquity and scale, these innovations are consuming precious planetary resources at an alarming rate. With a global footprint of 4% of carbon emissions and counting, digital technologies help to increase the Earth’s temperature and contribute to climate change, creating risks for biodiversity and human life. This chapter presents three case studies that, through the design and deployment of novel, interactive Serious Games, creatively interrogate the unsustainability of today’s socio-technical eco-system. Like Games for Change and Persuasive Games, Serious Games aim to provide more than simply an entertaining experience for players. They can help to raise peoples’ awareness and understanding of complex, real-world systemic issues including poverty, geo-political conflict, and climate change. Drawing upon insights generated through Participatory Speculative Design workshops alongside Bogost’s notion of Alien Phenomenology, the cases outline how Research through Design and Worldbuilding methods were applied to create the three More-than-Human game experiences. This emergent approach to More-than-Human-Centred Design allows practitioners to concretise and consider the tensions and trade-offs that exist between human and non-human actants including ecological stakeholders (e.g., flora, fauna, climate) and technological counterparts (e.g., data, AI, devices) across our contemporary socio-technical eco-system.