Search

Women entrepreneurship (WE) in India is gaining increasing attention and significance as a driver ofeconomic growth and social empowerment. This study provides a thorough examination of the multifacetedfactors that shape the landscape of women entrepreneurship in the Indian context.This study delves into themultifaceted variables that influence WE with a focus on "financial capital (FC), social capital (SC), andhuman capital (HC)." It emphasizes the foremost importance of these variables in determining theentrepreneurial path of women and investigates the intricate relationships between them. To conduct thisresearch, a sample of 125 women entrepreneurs operating their enterprises in Karnataka State was taken. Thestudy treated FC, SC & HC as independent variables and WE success as the dependent variable. The findingsrevealed that FC had the most substantial impact, followed by HC , and finally, social capital, on the successof WE. By gaining insights from this study of these critical factors, the various stakeholders as policymakers,managers, researchers, as well wannabe WE can gather valuable insights to cultivate a supportive ecosystemfor women's entrepreneurship, ultimately fostering economic growth and development.

The luxury market in India is undergoing rapid growth, driven by enriched earning salary and profits in bothurban and rural areas, a young demographic advantage, heightened visibility in retail, advertising, and greaterconsumer exposure. Factors such as fashion, lifestyle, social value, and the willingness to spend areinfluencing modern shoppers to purchase luxury brands to fulfil their psychological needs and boost theirself-esteem. Owning luxury merchandise has become a statement of one's essence. This research aimed todelve into the complex dynamics of consumer purchasing behavior (CPB) in relation to luxury brandedproducts. The study utilized several factors, including Materialism, Price-Quality considerations, SocialStatus aspirations, and Brand Trust, as independent variables, to examine their potential impact on thedependent variable, Consumer Buying Behavior (CBB). Data were collected through a well-designedstructured questionnaire distributed to 180 respondents who displayed a specific interest in luxury fashionclothing. The data collection process involved emailing the questionnaire to friends and colleagues, and theresponses were systematically gathered and analyzed using the statistical software SPSS. It is important tonote that the sample population of 180 respondents had limited diversity and may not fully represent the entirepopulation, indicating a scope for further improvement in future research endeavors.