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Gili Eco Trust is a non-profit foundation with aim to change people behaviour to care more about the environment to realize Gili Trawangan Zero Waste. Garbage is a severe problem in Indonesia, including Gili Trawangan. The increase of tourists has an impact on the amount of waste produced. This study aims to determine the social marketing strategy of Gili Eco Trust in forming public awareness about the environment to realize Gili Trawangan Zero Waste and describe the inhibiting factors. This study utilized a qualitative research method with a case study approach. The findings were obtained from interview, observation, and documentation. This study revealed that Gili Eco Trust has strategic steps to change people’ behavior to realize Gili Trawangan Zero Waste. The reduce, reuse, and recycle movement has become the foundation of Gili Eco Trust to educate people. It was lowered into four social products: 1,500 Trash Cans, Debris Free Friday, Waste Bank, and Gili Tour Recycle. The collaboration between Gili Eco Trust and the Environment-Concerned Community Front has a vital role in changing people’s behavior. Based on Kotler’s social marketing, Gili Eco Trust should improve several social analysis planning and evaluation elements, which should be carried out systematically and structured

Gili Eco Trust is a non-profit foundation with aim to change people behaviour to care more about the environment to realize Gili Trawangan Zero Waste. Garbage is a severe problem in Indonesia, including Gili Trawangan. The increase of tourists has an impact on the amount of waste produced. This study aims to determine the social marketing strategy of Gili Eco Trust in forming public awareness about the environment to realize Gili Trawangan Zero Waste and describe the inhibiting factors. This study utilized a qualitative research method with a case study approach. The findings were obtained from interview, observation, and documentation. This study revealed that Gili Eco Trust has strategic steps to change people’ behavior to realize Gili Trawangan Zero Waste. The reduce, reuse, and recycle movement has become the foundation of Gili Eco Trust to educate people. It was lowered into four social products: 1,500 Trash Cans, Debris Free Friday, Waste Bank, and Gili Tour Recycle. The collaboration between Gili Eco Trust and the Environment-Concerned Community Front has a vital role in changing people’s behavior. Based on Kotler’s social marketing, Gili Eco Trust should improve several social analysis planning and evaluation elements, which should be carried out systematically and structured

Gili Eco Trust is a non-profit foundation with aim to change people behaviour to care more about the environment to realize Gili Trawangan Zero Waste. Garbage is a severe problem in Indonesia, including Gili Trawangan. The increase of tourists has an impact on the amount of waste produced. This study aims to determine the social marketing strategy of Gili Eco Trust in forming public awareness about the environment to realize Gili Trawangan Zero Waste and describe the inhibiting factors. This study utilized a qualitative research method with a case study approach. The findings were obtained from interview, observation, and documentation. This study revealed that Gili Eco Trust has strategic steps to change people’ behavior to realize Gili Trawangan Zero Waste. The reduce, reuse, and recycle movement has become the foundation of Gili Eco Trust to educate people. It was lowered into four social products: 1,500 Trash Cans, Debris Free Friday, Waste Bank, and Gili Tour Recycle. The collaboration between Gili Eco Trust and the Environment-Concerned Community Front has a vital role in changing people’s behavior. Based on Kotler’s social marketing, Gili Eco Trust should improve several social analysis planning and evaluation elements, which should be carried out systematically and structured

Gili Eco Trust is a non-profit foundation with aim to change people behaviour to care more about the environment to realize Gili Trawangan Zero Waste. Garbage is a severe problem in Indonesia, including Gili Trawangan. The increase of tourists has an impact on the amount of waste produced. This study aims to determine the social marketing strategy of Gili Eco Trust in forming public awareness about the environment to realize Gili Trawangan Zero Waste and describe the inhibiting factors. This study utilized a qualitative research method with a case study approach. The findings were obtained from interview, observation, and documentation. This study revealed that Gili Eco Trust has strategic steps to change people’ behavior to realize Gili Trawangan Zero Waste. The reduce, reuse, and recycle movement has become the foundation of Gili Eco Trust to educate people. It was lowered into four social products: 1,500 Trash Cans, Debris Free Friday, Waste Bank, and Gili Tour Recycle. The collaboration between Gili Eco Trust and the Environment-Concerned Community Front has a vital role in changing people’s behavior. Based on Kotler’s social marketing, Gili Eco Trust should improve several social analysis planning and evaluation elements, which should be carried out systematically and structured

Gili Eco Trust is a non-profit foundation with aim to change people behaviour to care more about the environment to realize Gili Trawangan Zero Waste. Garbage is a severe problem in Indonesia, including Gili Trawangan. The increase of tourists has an impact on the amount of waste produced. This study aims to determine the social marketing strategy of Gili Eco Trust in forming public awareness about the environment to realize Gili Trawangan Zero Waste and describe the inhibiting factors. This study utilized a qualitative research method with a case study approach. The findings were obtained from interview, observation, and documentation. This study revealed that Gili Eco Trust has strategic steps to change people’ behavior to realize Gili Trawangan Zero Waste. The reduce, reuse, and recycle movement has become the foundation of Gili Eco Trust to educate people. It was lowered into four social products: 1,500 Trash Cans, Debris Free Friday, Waste Bank, and Gili Tour Recycle. The collaboration between Gili Eco Trust and the Environment-Concerned Community Front has a vital role in changing people’s behavior. Based on Kotler’s social marketing, Gili Eco Trust should improve several social analysis planning and evaluation elements, which should be carried out systematically and structured

This research uses the case study of world heritage sites from South Asia and the Asian Pacific region. It aims to explore how macro cultural psychology, social identity, and community engagement influence the conservation of world heritage sites. The data for this paper was collected from three Asian countries namely Indonesia, Pakistan, and Malaysia. FGDs and In-depth interviews from all the stakeholders were conducted, also, data analysis were made. The paper found that in all three countries heritage site remnants are used to create social identity, making macro psychology and engaging communities, Esta investigación utiliza el estudio de caso de sitios patrimonio mundial del Sur de Asia y de la región del Asia Pacifico. Tiene como objetivo explorar cómo la psicología macrocultural, la identidad social y el compromiso de la comunidad influyen en la conservación de los sitios patrimonio mundial. Los datos para este documento se obtuvieron de tres países asiáticos, a saber, Indonesia, Pakistán y Malasia. Se realizaron grupos focales y entrevistas en profundidad a todos los interesados, ademas, se llevó a cabo un análisis temático de datos. El documento encontró que en estos tres países las ruinas de sitios patrimoniales, se utilizan para crear identidad social, macro psicología e involucrar a las comunidades.

This research uses the case study of world heritage sites from South Asia and the Asian Pacific region. It aims to explore how macro cultural psychology, social identity, and community engagement influence the conservation of world heritage sites. The data for this paper was collected from three Asian countries namely Indonesia, Pakistan, and Malaysia. FGDs and In-depth interviews from all the stakeholders were conducted, also, data analysis were made. The paper found that in all three countries heritage site remnants are used to create social identity, making macro psychology and engaging communities, Esta investigación utiliza el estudio de caso de sitios patrimonio mundial del Sur de Asia y de la región del Asia Pacifico. Tiene como objetivo explorar cómo la psicología macrocultural, la identidad social y el compromiso de la comunidad influyen en la conservación de los sitios patrimonio mundial. Los datos para este documento se obtuvieron de tres países asiáticos, a saber, Indonesia, Pakistán y Malasia. Se realizaron grupos focales y entrevistas en profundidad a todos los interesados, ademas, se llevó a cabo un análisis temático de datos. El documento encontró que en estos tres países las ruinas de sitios patrimoniales, se utilizan para crear identidad social, macro psicología e involucrar a las comunidades.

This research uses the case study of world heritage sites from South Asia and the Asian Pacific region. It aims to explore how macro cultural psychology, social identity, and community engagement influence the conservation of world heritage sites. The data for this paper was collected from three Asian countries namely Indonesia, Pakistan, and Malaysia. FGDs and In-depth interviews from all the stakeholders were conducted, also, data analysis were made. The paper found that in all three countries heritage site remnants are used to create social identity, making macro psychology and engaging communities, Esta investigación utiliza el estudio de caso de sitios patrimonio mundial del Sur de Asia y de la región del Asia Pacifico. Tiene como objetivo explorar cómo la psicología macrocultural, la identidad social y el compromiso de la comunidad influyen en la conservación de los sitios patrimonio mundial. Los datos para este documento se obtuvieron de tres países asiáticos, a saber, Indonesia, Pakistán y Malasia. Se realizaron grupos focales y entrevistas en profundidad a todos los interesados, ademas, se llevó a cabo un análisis temático de datos. El documento encontró que en estos tres países las ruinas de sitios patrimoniales, se utilizan para crear identidad social, macro psicología e involucrar a las comunidades.

This paper explores the implementation of Corporate Social Responsibility (CSR) initiatives of Aqua Bali Company through the engagement of stakeholders and local wisdom in the effort to conserve the Ayung river, the longest river on the island of Bali. The qualitative software QSR-NVivo 11 was used to clean the data, code and analyze the data sets. Result also indicates that the involvement of stakeholders in developing trust and long term relationships between company and stakeholders is making the project a success. In conclusion, the CSR of Aqua Bali is deeply rooted in the commitment of the organization.

Extant research has confirmed that influence of local factors (social, cultural, political and economic) on the implementation of CSR across worldwide. The rise of conflict between firms and communities emphasizes the understanding of socio-cultural aspects in the context of communities. This study aimed to explore the effects of Tri Hita Karana local wisdom on the CSR initiatives through a case study in Aqua Danone, Bali. This study has employed a qualitative paradigm where in-depth interviews were conducted with local community members, local community leaders, NGO employees, and managers who are involved with CSR initiatives and strategies on daily basis. Secondary data such reports about CSR programs were also employed in this study. The finding shows that local wisdom of Tri Hita Karana (THK) that integrated worship, man and nature has been adopted as a CSR guidance and appears across all levels of CSR starting from the program planning phase and going through the preparation of strategies until the process of implementation and control. This study also concluded that CSR program should consider local forums such as sangkep (routine meeting held by the village) and the enforcement of local rules (pararem) to engage the local communities to run it sustainably. This research recommends the application of local wisdom relevant to CSR implementation.

Extant research has confirmed that influence of local factors (social, cultural, political and economic) on the implementation of CSR across worldwide. The rise of conflict between firms and communities emphasizes the understanding of socio-cultural aspects in the context of communities. This study aimed to explore the effects of Tri Hita Karana local wisdom on the CSR initiatives through a case study in Aqua Danone, Bali. This study has employed a qualitative paradigm where in-depth interviews were conducted with local community members, local community leaders, NGO employees, and managers who are involved with CSR initiatives and strategies on daily basis. Secondary data such reports about CSR programs were also employed in this study. The finding shows that local wisdom of Tri Hita Karana (THK) that integrated worship, man and nature has been adopted as a CSR guidance and appears across all levels of CSR starting from the program planning phase and going through the preparation of strategies until the process of implementation and control. This study also concluded that CSR program should consider local forums such as sangkep (routine meeting held by the village) and the enforcement of local rules (pararem) to engage the local communities to run it sustainably. This research recommends the application of local wisdom relevant to CSR implementation.