Author: "Philippe Robert-Demontrond" / Database: OAIster - Searchworks@Jio Institute Digital Library Search Results

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1. Marketing mémoriel : attraits et dangers du phénomène nostalgique

Author: Philippe, Robert-Demontrond, Boulbry, Gaëlle, Philippe, Robert-Demontrond, Philippe, Robert-Demontrond, Boulbry, Gaëlle, and Philippe, Robert-Demontrond
Abstract: Cet article est extrait de la revue Gestion 2000 Volume 20 - numéro 2 - 2003
Published: 2003

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