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Demand forecasting is very crucial for companies in the FMCG sector especially in today’s dynamic market environment. The thesis explores the complicated nature of forecasting in an FMCG company, encompassing both long-term and short-term techniques. Long term forecasting works through carefully purging remaining inputs from other departments and a thorough analysis on sales data from previous year. These inputs are carefully calculated and incorporated into future projections with exactitude. Contrary to this, short term forecasting is traditionally carried out through dividing out of the long-term forecast while accounting for weekly fluctuations. However, this thesis presents a more intricate approach to short-term forecasting. This implies that it seeks to bring together long-term forecasts combined with weighted profile that varies across weeks including historical sales from two prior weeks, adjusted for unusual events and product anomalies. In addition, these promotions are accurately timed as per their respective weeks while comprehensive examination is done in order to validate the forecast with respect to past performance. The main goal of this thesis was therefore to assess whether or not the suggested short term forecasting approach was more effective than conventional methods. Through a comprehensive analysis of various parameters and metrics, the comparative study aims to identify the advantages and potential drawbacks of each methodology.

本论文由两个供应链模型组成，是关于定价、渠道结构和策略消费者行为的综合研究。, 由于互联网和电子商务的出现，在过去几年中大量创新的销售策略被引入到在线旅游业内。在第一部分中，我们主要研究了策略消费者的情绪因子（后悔）和不同的信息结构在“买方自主定价“渠道中的影响。通过加入策略消费者的预期后悔，我们首先刻画了每个消费者的购买渠道选择和投标策略，然后导出了以最大化利润为目标、具有双渠道结构的寡头服务供应商的贝叶斯纳什均衡，通过比较得到服务供应商的最优销售渠道选择和最优定价。最后，我们评估了不同类型的预期后悔（预期作为后悔和预期不作为后悔）对服务供应商定价，总利润和最优销售渠道选择的影响。对不同的信息结构按照相同的逻辑也做了分析。, 另一方面，随着公众越来越意识到环境问题，绿色供应链管理已经得到了越来越多的关注。在第二部分中，我们建立了公司在两个部门下分别管理其新产品和可区分的再制造产品的定价模型。我们首先把在两个独立市场下的研究作为这一问题的基准，然后得到了在同一市场的广义模型下，集中式系统的最优定价以及分散式系统的纳什均衡结果。通过对确定性模型的分析和数值试验，得到了管理上的一些洞识。, This thesis, consisting of two supply chain models, is an integrated study of pricing, channel structures and strategic consumer behavior., Due to the the emergence of internet and e-commerce, masses of innovative selling strategies have been introduced in the online travel industry over the past few years. In the first part, we mainly investigate the impact of the strategic consumer’s emotional factor (regret) and the alternative information structure on the Name-Your-Own-Price (NYOP) channel. By incorporating the strategic consumers’ anticipated regret, we first characterize the optimal channel choice and bidding strategy for each consumer. Then we derive the Bayesian Nash equilibrium for a profit maximizing monopoly service provider with a dual channel. Optimal channel selection, followed by the corresponding optimal pricing decision, are obtained via comparison. Finally, we evaluate the impact of different types of anticipated regret - action regret and inaction regret - on the service provider’s pricing, overall profit and optimal channel selections. The alternative information structure could be analyzed following the same logic., On the other hand, Green Supply Chain Management has gained increasing attention as the public becomes more aware of environmental issues. In the second part, we examine a pricing model for a firm that manages both new and differentiated remanufactured products under two divisions. We first investigate the problem under two independent markets as a baseline, and then derive the optimal pricing decisions in a centralized system as well as the Nash equilibrium results in a decentralized system for the general model under one market. Several managerial insights are obtained from the deterministic model and numerical study., Detailed summary in vernacular field only., Detailed summary in vernacular field only., Detailed summary in vernacular field only., Jiang, Jun., Thesis (Ph.D.)--Chinese University of Hong Kong, 2012., Includes bibliographical references (leaves 113-124)., Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web., also in Chinese., Table of Contents --- p.x, Chapter 0 --- Notation, Chapter 1 --- Introduction --- p.1, Chapter 2 --- Sell through an NYOP Channel: Information and Regret --- p.6, Chapter 2.1 --- Introduction --- p.6, Chapter 2.2 --- Literature Review --- p.11, Chapter 2.2.1 --- Regret Theory --- p.11, Chapter 2.2.2 --- Name-Your-Own-Price Selling Mechanism --- p.13, Chapter 2.3 --- The General Model and Assumptions --- p.16, Chapter 2.4 --- Consumer Regret --- p.19, Chapter 2.4.1 --- Consumer Inaction Regret --- p.20, Chapter 2.4.2 --- Bayesian Nash Equilibrium with Inaction Regret --- p.29, Chapter 2.4.3 --- Consumer Action Regret --- p.32, Chapter 2.4.4 --- Comparison --- p.35, Chapter 2.5 --- Consumer Information --- p.40, Chapter 2.5.1 --- Clear Capacity --- p.40, Chapter 2.5.2 --- No Commitment of Clearing Capacity --- p.43, Chapter 2.6 --- Extensions --- p.45, Chapter 2.6.1 --- Vertical Integration of the NYOP Channel --- p.45, Chapter 2.6.2 --- Optimal Linear Pricing Contract --- p.47, Chapter 2.7 --- Numerical Study --- p.50, Chapter 2.7.1 --- The Impact of Inaction Regret --- p.50, Chapter 2.7.2 --- The Impact of Action Regret --- p.55, Chapter 2.7.3 --- The Impact of Information --- p.59, Chapter 2.8 --- Summary --- p.61, Chapter 3 --- Intra-firm Competition in Manufacturing and Remanufacturing Operations --- p.62, Chapter 3.1 --- Introduction --- p.62, Chapter 3.2 --- Literature Review --- p.65, Chapter 3.3 --- The Model --- p.67, Chapter 3.4 --- Random Return --- p.68, Chapter 3.4.1 --- Independent Market --- p.69, Chapter 3.4.2 --- Centralized System --- p.70, Chapter 3.4.3 --- Decentralized System --- p.72, Chapter 3.4.4 --- Multiplicative Return Form --- p.81, Chapter 3.4.5 --- Efficiency Improvement Methods --- p.83, Chapter 3.5 --- Deterministic Model --- p.85, Chapter 3.5.1 --- Independent Market --- p.85, Chapter 3.5.2 --- Centralized System --- p.86, Chapter 3.5.3 --- Decentralized System --- p.89, Chapter 3.5.4 --- Coordination --- p.92, Chapter 3.6 --- Numerical Study --- p.94, Chapter 3.6.1 --- The Impact of System Parameters --- p.94, Chapter 3.6.2 --- Deterministic Model --- p.97, Chapter 3.6.3 --- Efficiency Improvement Comparison --- p.99, Chapter 3.7 --- Summary --- p.100, Chapter 4 --- Conclusion --- p.101, Appendix, Bibliography --- p.113, http://library.cuhk.edu.hk/record=b5549456, Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Summary: The purpose of this paper is to focus on viral advertising and study the conditions under which ads become viral, how they are intentionally transmitted by consumers to their social network and their relationship with classical advertising variables, such as attitude toward the ad, attitude toward the brand and purchase intention of the consumer. We first analyze studies focusing on different aspects of the viral communication, "electronic word-of-mouth", "word-of-mouse", "viral marketing" and "buzz" in order to clarify the concept of viral advertising. After clarifying the viral advertising concept, the project analyzes the viral process and its main antecedents and influencers, by taking into consideration emotional and ad appeals theories. The results show that ad appeals influence attitude toward the ad and viral intentions, with humor being the most significant appeal in the context of viral advertising. The study also focuses on the social aspects of advertising and consumption , including influential differences related to the source of the message, social influencers analyzed in the socialization literature, such as family and peers, the tie strength element from the social network theory and consumer market maven traits. The findings show the significance of family communication and market maven characteristics in relation to consumers' viral intentions. We then integrate our key variable, viral intentions, in a classical advertising framework based on attitudes theory and their influence on behavioral intentions. The results confirm previously studied relationships between attitude toward the ad, attitude toward the brand and purchase intentions., Summary: The findings bring into attention two key new relationships: the significant effect of attitude toward the brand on viral intentions, and the positive relationship between viral intentions and purchase intentions, a very important relationship for marketing research the viral advertising concept, analyzes its key antecedents, and studies the relationship between attitudes and behavioral intentions in a viral advertising context. The paper also establishes a key positive relationship between viral intentions and purchase intentions regarding the advertised product., by Maria Petrescu., Thesis (Ph.D.)--Florida Atlantic University, 2012., Includes bibliography., Electronic reproduction. Boca Raton, Fla., 2012. Mode of access: World Wide Web.

El presente trabajo expone a partir de los fundamentos que componen un plan de marketing, el desarrollo de una promoción inmobiliaria en pleno centro de Barcelona, mediante una sociedad cooperativa, que en vez de adquirir el solar, se deja prestado mediante una cesión de uso, que mediante una cuota de uso del solar permite el uso de éste durante un período de tiempo concreto con un máximo de 90 años. Así pues, se analiza todo el entorno económico actual, a distintas escalas y se determina la oportunidad de mercado analizando una gran variedad de factores que nos pueden influenciar a la hora de dar salida a nuestro producto. Mediante la aplicación de distintas estrategias se argumentan los factores diferenciales que nos permitirán dar una salida a nuestro producto a un mercado actual que se encuentra totalmente estancado. Finalmente se realiza un estudio financiero general para ver como se financia la inversión a lo largo de los años y si ésta es posible. El trabajo también permite exponer la posibilidad de dar salida a un producto que actualmente se encuentra con unos problemas muy importantes, debido básicamente a la fuerte crisis en la que nos hallamos sumidos. Mediante fórmulas novedosas y en las cuales nadie hasta ahora estaba acostumbrado, exponemos soluciones a un problema que afecta actualmente tanto a los profesionales del sector como a sus mismos consumidores, es decir, a la sociedad en general. Creyendo que puede ser una solución, totalmente posible, la cesión de uso, puede ayudar a solventar de forma muy importante aunque parcial, el actual problema que tiene una gran parte de la población para acceder a una vivienda, especialmente para los sectores de gente joven de la sociedad y a su vez reactivar un sector que se encuentra en agonía.

Summary: This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information cues on buyers' perceptions of service quality, value and purchase intentions are examined. In addition, this study examines the role of two intervening variables, namely, sacrifice (monetary costs) and ease of use (non-monetary costs) in buyers' service evaluations. Two interactive services, a home banking service (Citibank & Ameritech) and a home shopping service (Time Warner) were described in a concept test format to subjects in a 4 x 2 x 2 between-subjects factorial design experiment. The sample for the home banking service (281) was composed of undergraduate students drawn from the university while the sample for the home shopping service (409), was composed of individuals living in the South Florida area. The experimental treatments, manipulation checks, dependent and intervening variables were measured using multiple-item seven point Likert-type scales. The data was analyzed using econometric modeling techniques. In both experiments, service quality perceptions were found to be significantly influenced by technology and brand equity perceptions. Brand equity was the main determinant of service quality in both experiments. Service value perceptions were driven by direct effects from service quality, sacrifice and ease of use and indirectly driven by technology and price perceptions. The role of brand equity in value perceptions is ambiguous. Sacrifice was related positively to price perceptions in both studies. Purchase intentions were explained only by value perceptions in both studies. The results suggest that service quality and service value are very different. The value function is more complex than service quality. Service organizations that attempt to c, College of Business, Thesis (Ph.D.)--Florida Atlantic University, 1996.

by Lam Siu-wah, Echo, Wu Kim-shu, Patrick., Thesis (M.B.A.)--Chinese University of Hong Kong, 1989., Bibliography: leaf [123], http://library.cuhk.edu.hk/record=b5886144, Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

by Tse Ching-biu., Thesis (M.B.A.)--Chinese University of Hong Kong, 1985., Bibliography: leaves 135-137., http://library.cuhk.edu.hk/record=b5886334, Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

by Lam Siu-wah, Echo, Wu Kim-shu, Patrick., Thesis (M.B.A.)--Chinese University of Hong Kong, 1989., Bibliography: leaf [123], http://library.cuhk.edu.hk/record=b5886144, Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

by Lam Siu-wah, Echo, Wu Kim-shu, Patrick., Thesis (M.B.A.)--Chinese University of Hong Kong, 1989., Bibliography: leaf [123], http://library.cuhk.edu.hk/record=b5886144, Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

by Lee Yung-wong., Thesis (M.B.A.)--Chinese University of Hong Kong, 1980., Bibliography: leaves 268-272., http://library.cuhk.edu.hk/record=b5886059, Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)