1. Destination marketing organisations
- Author
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Volo, S, Scott, N, Cooper, C, Gartner, W C, Pike, Steven, Volo, S, Scott, N, Cooper, C, Gartner, W C, and Pike, Steven
- Abstract
The governments of most countries, states, cities and towns now contribute funding for tourism destination marketing and planning. Such funding generally supports two types of organisations. One category is a Ministry of Tourism, which is a government department primarily concerned with providing policy advice to government on planning issues related to the tourism sector. These bodies mostly operate at the national level. This chapter is concerned with the second category, which is destination marketing organisations (DMO), defined as an entity that is recognised as officially representing a geopolitical boundary for the purpose of developing and coordinating a holistic tourism marketing plan for the destination.
- Published
- 2018