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Since its national debut in 1987, Fresh Air with Terry Gross has been a highly acclaimed and much adored weekday magazine among public radio listeners. Each week, nearly 4.8 million people turn to Peabody Award-winning host Terry Gross for insightful conversations with the leading voices in contemporary arts and issues. The renowned program reaches a global audience, with over 620 public radio stations broadcasting Fresh Air, and 3 million podcast downloads each week. Fresh Air has broken the mold of 'talk show' by weaving together superior journalism and intimate storytelling from modern-day intellectuals, politicians and artists alike. Through probing questions and careful research, Gross's interviews are lauded for revealing a fresh perspective on cultural icons and trends. Her thorough conversations are often complemented by commentary from well-known contributors. Fresh Air is produced at WHYY-FM in Philadelphia and broadcast nationally by NPR., (1.) TY BURR is film critic for the Boston Globe and author of the new book Gods Like Us: On movie stardom and modern fame. It traces the evolution of movie stardom, from the silent era on, and the manipulation by studios to create personas that fans would respond to. BURR also considers what it says about fans who are star obsessed, and the effect on actors under the constant gaze of fans. (THIS INTERVIEW CONTINUES INTO THE SECOND HALF OF THE SHOW). (2.) Nigerian novelist CHINUA ACHEBE (CHIN-you-ah Ah-CHAY-bay). One of Africa's foremost writers, he died Thursday in Boston after a brief illness. He was 82. His earlier works include Things Fall Apart, which became a classic of world literature and was translated into 45 languages. His other books include, A Man of the People and Arrow of God. Terry talked with him in 1988 after his novel Anthills of the Savannah was published his first novel in 25 years at that time.

This study examines several attributes of celebrity spokespersons in advertising. More specifically, credibility, attractiveness, expertise and identification with the celebrity are examined with regard to attitudes toward the ads and future interest in the product or service. The hypotheses imply that celebrity endorsers’ credibility, attractiveness, expertise, and identification with the viewers enhance the attitudes toward the ads and future interest in the product or service. Results showed that perceived expertise and identification had significant effects on both attitudes toward the ads and future interest in the product or service. Increased credibility had significant effects on future interest about the product of service but not on attitudes toward the ads, while increased attractiveness had significant effects on attitudes toward the ads but not on future interest about the product or service. Implications of advertising strategy and limitations of this research were discussed.

This study examines several attributes of celebrity spokespersons in advertising. More specifically, credibility, attractiveness, expertise and identification with the celebrity are examined with regard to attitudes toward the ads and future interest in the product or service. The hypotheses imply that celebrity endorsers’ credibility, attractiveness, expertise, and identification with the viewers enhance the attitudes toward the ads and future interest in the product or service. Results showed that perceived expertise and identification had significant effects on both attitudes toward the ads and future interest in the product or service. Increased credibility had significant effects on future interest about the product of service but not on attitudes toward the ads, while increased attractiveness had significant effects on attitudes toward the ads but not on future interest about the product or service. Implications of advertising strategy and limitations of this research were discussed.

This study examines several attributes of celebrity spokespersons in advertising. More specifically, credibility, attractiveness, expertise and identification with the celebrity are examined with regard to attitudes toward the ads and future interest in the product or service. The hypotheses imply that celebrity endorsers’ credibility, attractiveness, expertise, and identification with the viewers enhance the attitudes toward the ads and future interest in the product or service. Results showed that perceived expertise and identification had significant effects on both attitudes toward the ads and future interest in the product or service. Increased credibility had significant effects on future interest about the product of service but not on attitudes toward the ads, while increased attractiveness had significant effects on attitudes toward the ads but not on future interest about the product or service. Implications of advertising strategy and limitations of this research were discussed.

This study examines several attributes of celebrity spokespersons in advertising. More specifically, credibility, attractiveness, expertise and identification with the celebrity are examined with regard to attitudes toward the ads and future interest in the product or service. The hypotheses imply that celebrity endorsers’ credibility, attractiveness, expertise, and identification with the viewers enhance the attitudes toward the ads and future interest in the product or service. Results showed that perceived expertise and identification had significant effects on both attitudes toward the ads and future interest in the product or service. Increased credibility had significant effects on future interest about the product of service but not on attitudes toward the ads, while increased attractiveness had significant effects on attitudes toward the ads but not on future interest about the product or service. Implications of advertising strategy and limitations of this research were discussed.

Since its national debut in 1987, Fresh Air with Terry Gross has been a highly acclaimed and much adored weekday magazine among public radio listeners. Each week, nearly 4.8 million people turn to Peabody Award-winning host Terry Gross for insightful conversations with the leading voices in contemporary arts and issues. The renowned program reaches a global audience, with over 620 public radio stations broadcasting Fresh Air, and 3 million podcast downloads each week. Fresh Air has broken the mold of 'talk show' by weaving together superior journalism and intimate storytelling from modern-day intellectuals, politicians and artists alike. Through probing questions and careful research, Gross's interviews are lauded for revealing a fresh perspective on cultural icons and trends. Her thorough conversations are often complemented by commentary from well-known contributors. Fresh Air is produced at WHYY-FM in Philadelphia and broadcast nationally by NPR., INT. 1: Screenwriter and director PAUL SCHRADER. He wrote the screenplay for Taxi Driver, which is being redistributed for its 20th anniversary, and has been restored in 35 mm with Dolby stereo. Schrader also wrote the screenplays for Scorsese's Raging Bull and The Last Temptation of Christ, and directed The Comfort of Strangers and Light Sleeper. He is co-screenwriter of the political thriller City Hall. (REBROADCAST from 9/7/88) INT. 2: Actor HARVEY KEITEL, who first gained attention in a series of films by Martin Scorsese, including Taxi Driver, where he played Jodie Foster's pimp. Keitel's latest films include Pulp Fiction, Smoke, Blue in the Face, and From Dusk Till Dawn. (REBROADCAST from 1/13/92) INT. 3: Neal Gabler, author of a biography of Walter Winchell. He'll talk about Winchell and the power of celebrity. Martin Scorsese has bought the film rights to his biography of Winchell. (REBROADCAST from 10/12/94) REV. : Steve Vineberg reviews the film City Hall, which stars Al Pacino, John Cusack, and Bridget Fonda.

Since its national debut in 1987, Fresh Air with Terry Gross has been a highly acclaimed and much adored weekday magazine among public radio listeners. Each week, nearly 4.8 million people turn to Peabody Award-winning host Terry Gross for insightful conversations with the leading voices in contemporary arts and issues. The renowned program reaches a global audience, with over 620 public radio stations broadcasting Fresh Air, and 3 million podcast downloads each week. Fresh Air has broken the mold of 'talk show' by weaving together superior journalism and intimate storytelling from modern-day intellectuals, politicians and artists alike. Through probing questions and careful research, Gross's interviews are lauded for revealing a fresh perspective on cultural icons and trends. Her thorough conversations are often complemented by commentary from well-known contributors. Fresh Air is produced at WHYY-FM in Philadelphia and broadcast nationally by NPR., INT. 1: Novelist TIM O'BRIEN has been called "one of our most eloquent writers about Vietnam" (Playboy). "In the Lake of the Woods" (Houghton Mifflin / Seymour Lawrence) is his new novel about a man whose involvement in the war is much like O'BRIEN's. The character was at the My Lai massacre, as was O'BRIEN, and they shared a need to be accepted which drove many of their actions in the war. INT. 2: Walter Winchell was the man who legitimized gossip columns, tabloid news, and celebrity watching. He rose from a poor New York family to become one of the most read columnists, and eventually consulted with F.D.R. and Joe McCarthy. Writer NEAL GABLER has written a biography about Winchell. "Winchell: Gossip, Power, and the Culture of Celebrity" (Alfred A. Knopf Inc.) helps explain the man who was the source of our current celebrity-obsessed culture.