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Over the years, logistics has evolved, innovating everything related to processes, products, merchandise delivery, payment methods, and information storage. All this makes it necessary for companies or those people who plan to create companies to take into account the need to incorporate into their businesses some of the types of logistics that are a trend today, since these allow the development, growth and advancement of companies. It is worth noting the importance that this should become a necessity in companies because thanks to these methods, companies have managed to advance over time and stay in the market, generating new employment opportunities.Some of the most relevant trends include: process automation which reduces the possibility of errors, monitoring that helps to have control and follow-up of either products or customers, the last mile which refers to the last moment in the which the merchandise reaches the hands of the customer, fast deliveries that, as its name indicates, allows faster delivery of products, green logistics that refers to both the products and the delivery method being eco-friendly, intelligence technology that provides technological tools to facilitate any task, drones and autonomous trucks that are responsible for making deliveries directly to customers, changes in payment methods as they are done through platforms more quickly and from anywhere in the world, and cloud storage that was the boom during the pandemic and thanks to which many companies managed to implement it., Al transcurrir de los años, la logística ha evolucionado innovando lo relacionado con los procesos, productos, entrega de mercancía, formas de pago y almacenamiento de información. Todo esto hace necesario que las empresas o aquellas personas que planean crear empresas tengan en cuenta la necesidad de incorporar en sus negocios alguno de los tipos de logística que hoy en día son tendencia ya que estos permiten el desarrollo, crecimiento y avance de las empresas. Cabe resaltar la importancia de que esto debe convertirse en una necesidad en las empresas pues gracias a estos métodos, las empresas han logrado avanzar a través del tiempo y mantenerse en el mercado generando nuevas oportunidades de empleo. Algunas de las tendencias más relevantes incluyen: la automatización de procesos la cual disminuye la posibilidad de errores, el monitoreo que ayuda a tener un control y seguimiento ya sea de productos o de clientes, la última milla lo cual hace referencia al último momento en el cual la mercancía llega a manos del cliente, las entregas rápidas que como su nombre lo indica permite mayor rapidez en la entrega de productos, la logística verde que hace referencia a que tanto los productos como la forma de entrega sea eco-amigable, la inteligencia artificial que brinda herramientas tecnológicas para facilitar cualquier tarea, los drones y los camiones autónomos que se encargan de realizar entregas directamente a los clientes, los cambios en las formas de pago ya que se hacen a través de plataformas de forma más rápida y desde cualquier parte del mundo, y el almacenamiento en la nube que fue el boom durante la pandemia y gracias al cual muchas empresas lograron implementarlo.

In the course of the present research, a mixed approach has been employed with the comprehensive purpose of achieving the stated objective, which is to determine the impact of productivity and customer service strategies on the marketing of electrical energy, focusing on the specific case of CNEL EP - Agency Chone. Fieldwork was conducted in the city of Chone, aiming to survey 378 agency clients and conduct interviews with employees. In this manner, productivity and customer service strategies were analyzed as a means to enhance electrical marketing. The results obtained revealed the national energy crisis, manifested in the frequent interruption of electrical supply, which has adversely affected the company's operations and efficiency. This scenario has generated dissatisfaction among clients, particularly in areas such as incorrect billing, customer service, and electrical supply quality., En el curso de la presente investigación, se ha empleado un enfoque mixto con el propósito integral de alcanzar el objetivo planteado, que consiste en determinar la incidencia de las estrategias de productividad y servicio al cliente en la comercialización de energía eléctrica, centrándonos en el caso específico de CNEL EP - Agencia Chone. Se llevó a cabo una labor de campo en la ciudad de Chone, con la intención de encuestar a 378 clientes de la agencia y realizar entrevistas a los empleados. De esta manera, se analizaron las estrategias de productividad y servicio al cliente como un medio para mejorar la comercialización eléctrica. Los resultados obtenidos evidenciaron la crisis energética nacional, manifestada en la frecuente interrupción del suministro eléctrico, la cual ha impactado negativamente en la operatividad y eficiencia de la empresa. Este escenario ha generado insatisfacción entre los clientes, especialmente en aspectos como la facturación incorrecta, la atención al cliente y la calidad del suministro eléctrico.

Inledning: Corporate Social Responsibility är ett väletablerat begrepp som handlar om hur företag tar ansvar ur ett miljöperspektiv, socialt perspektiv och ett ekonomiskt perspektiv. När det gäller att implementera CSR och hållbarhetsarbete inom en verksamhet så har kunden en roll i detta. Kunden ställer allt fler krav på att företag ska arbeta hållbart och genom dessa krav kan företag styra mot en mer hållbar verksamhet. Däremot ställer kunden olika krav på om det är ett SME eller ett stort företag. Syfte: Syftet med denna uppsats är att undersöka och analysera hur SME arbetar jämfört med större bolag inom tillverkningsbranschen med CSR i relation till sina kunder. Metod: För att uppnå studiens syfte så har vi utgått ifrån en deduktiv ansats, där vi först undersökte och analyserade teori. Sedan samlades empirin in genom intervjuer med tre små och medelstora företag samt intervjuer med tre stora företag. Slutsats: Hur ett företag arbetar med CSR skiljer sig i om det är ett SME eller ett stort företag. Själva CSR arbetet drivs främst av kunden eftersom kunden sätter krav på att företaget ska implementera detta i verksamheten. Däremot skiljer sig kundens krav på SME jämfört med de större., Introduction: Corporate Social Responsibility is a well established concept that deals with how companies take responsibility from an environmental, social and economic perspective.When it comes to implementing CSR and sustainability work within a business, the customer has a role in this. Customers are making more and more demands on companies to work sustainably, and through these demands companies can steer towards more sustainable operations. However the customer makes different demands depending on whether it is an SME or a large company. Purpose: The purpose of this paper is to investigate and analyze the role of the customer in implementing CSR in SME companies compared to large companies in the manufacturing sector. Method: In order to achieve the purpose of the study, we have taken a deductive approach, where we first examined and analyzed theory. Then, empirical data was collected through interviews with three SMEs and interviews with three large companies. Conclusion: The way a company works with CSR differs if it is an SME or a large company. The CSR work itself is mainly driven by the customer, as the customer requires the company to implement this in its operations. However, the customer’s requirements för SMEs differ from those of larger companies.

Information technology is in an era of rapid development, many new technologies such as artificial intelligence, big data, blockchain technology and so on have begun to be applied in many industries, many logistics companies are also beginning to apply these technologies in the logistics system. As a logistics company, the quality of the relationship between the company and its customers is extremely important for the company's performance and future development, but there are still few studies on the impact of the application of new technologies on the quality of customer relationship. This paper mainly predicts the impact of technology application on customer relationship quality by observing the impact of technology application on logistics service quality. Service quality in this paper is divided into four aspects, namely logistics service efficiency and accuracy, customer service customization, information transparency and communication efficiency, and protection of customer privacy data. In this paper, a semi-structured interview was conducted with seven managers of logistics enterprises using stereotyped case studies and purposeful sampling. The research results of this paper show that large-scale logistics companies are more likely to improve the service quality of logistics through the application of new technologies and thus enhance the quality of the relationship with customers, while small-scale logistics companies may reduce the service quality due to improper technology application due to capital, technology accumulation and other reasons, and thus have a negative impact on the quality of customer relationship. In addition, the research results also show that logistics companies believe that improving service quality in information transparency and communication efficiency, as well as improving the level of customer privacy and data protection is more important for the company, and the benefits brought to the company are also more obvious.

Inledning: Corporate Social Responsibility är ett väletablerat begrepp som handlar om hur företag tar ansvar ur ett miljöperspektiv, socialt perspektiv och ett ekonomiskt perspektiv. När det gäller att implementera CSR och hållbarhetsarbete inom en verksamhet så har kunden en roll i detta. Kunden ställer allt fler krav på att företag ska arbeta hållbart och genom dessa krav kan företag styra mot en mer hållbar verksamhet. Däremot ställer kunden olika krav på om det är ett SME eller ett stort företag. Syfte: Syftet med denna uppsats är att undersöka och analysera hur SME arbetar jämfört med större bolag inom tillverkningsbranschen med CSR i relation till sina kunder. Metod: För att uppnå studiens syfte så har vi utgått ifrån en deduktiv ansats, där vi först undersökte och analyserade teori. Sedan samlades empirin in genom intervjuer med tre små och medelstora företag samt intervjuer med tre stora företag. Slutsats: Hur ett företag arbetar med CSR skiljer sig i om det är ett SME eller ett stort företag. Själva CSR arbetet drivs främst av kunden eftersom kunden sätter krav på att företaget ska implementera detta i verksamheten. Däremot skiljer sig kundens krav på SME jämfört med de större., Introduction: Corporate Social Responsibility is a well established concept that deals with how companies take responsibility from an environmental, social and economic perspective.When it comes to implementing CSR and sustainability work within a business, the customer has a role in this. Customers are making more and more demands on companies to work sustainably, and through these demands companies can steer towards more sustainable operations. However the customer makes different demands depending on whether it is an SME or a large company. Purpose: The purpose of this paper is to investigate and analyze the role of the customer in implementing CSR in SME companies compared to large companies in the manufacturing sector. Method: In order to achieve the purpose of the study, we have taken a deductive approach, where we first examined and analyzed theory. Then, empirical data was collected through interviews with three SMEs and interviews with three large companies. Conclusion: The way a company works with CSR differs if it is an SME or a large company. The CSR work itself is mainly driven by the customer, as the customer requires the company to implement this in its operations. However, the customer’s requirements för SMEs differ from those of larger companies.

Information technology is in an era of rapid development, many new technologies such as artificial intelligence, big data, blockchain technology and so on have begun to be applied in many industries, many logistics companies are also beginning to apply these technologies in the logistics system. As a logistics company, the quality of the relationship between the company and its customers is extremely important for the company's performance and future development, but there are still few studies on the impact of the application of new technologies on the quality of customer relationship. This paper mainly predicts the impact of technology application on customer relationship quality by observing the impact of technology application on logistics service quality. Service quality in this paper is divided into four aspects, namely logistics service efficiency and accuracy, customer service customization, information transparency and communication efficiency, and protection of customer privacy data. In this paper, a semi-structured interview was conducted with seven managers of logistics enterprises using stereotyped case studies and purposeful sampling. The research results of this paper show that large-scale logistics companies are more likely to improve the service quality of logistics through the application of new technologies and thus enhance the quality of the relationship with customers, while small-scale logistics companies may reduce the service quality due to improper technology application due to capital, technology accumulation and other reasons, and thus have a negative impact on the quality of customer relationship. In addition, the research results also show that logistics companies believe that improving service quality in information transparency and communication efficiency, as well as improving the level of customer privacy and data protection is more important for the company, and the benefits brought to the company are also more obvious.

Amidst the Novel Coronavirus 2019 or COVID-19, it is inevitable for customers to change their behaviour, and purchasing online has become a trend. It allows customers to browse and purchase online in their homes while the government works to eradicate the virus's spread. Hence, this study further attempts to discover the factors influencing adult customers to purchase online amidst the Sta pandemic. Lucia Novaliches Quezon City. The descriptive design is used and suitable in this study. This study aims to determine the factors influencing adult customers to purchase online amidst the Sta pandemic. Lucia Novaliches Quezon City. The instrument used in this study is a focus group online survey using the Google Forms application. The researchers used a purposive sampling focus group online survey using the Google Forms application. The study finds out that customers purchasing online amidst the pandemic at Sta. Lucia Novaliches Quezon City is being affected by several factors such as demographic factors, price, mode of payment, return & refund policy, benefits, reviews and feedback, convenience and comfortability, behaviour, shopping application, and safety and security plays an important role in purchasing online. In conclusion, the pandemic caused many online shopping platforms to grow rapidly. Online shopping is another way to promote and advertise more products and easily reach more people. That became a trend and a new habit of many Filipinos, especially the customers at Sta. Lucia Novaliches Quezon. However, purchasing online has its advantages and disadvantages. That leads to many customers having factors and a change in behaviour in purchasing online. &nbsp

Survey questionnaires were administered to regular and newbie customers of Noah's Favorites Food Hub to determine each point of view and feedback regarding the business research and other factors affiliated with it. Indeed, it solely focuses on assessing foods and services regarding taste, affordability, serving size, preparation time, and presentation. Regular customers were male, 26-35 years old, self-employed, 1-3 visits. The newbie customers were male, 15-25 years old, employed, and 1-3 visits. Regular and newbie customers assessed the foods and services as "completely agree" in terms of the variables above. There is a significant difference between the assessment of the two groups of customers. The customers encounter several problems. There are proposed recommendations. Noah's Favorites Food Hub introduced premium food bundles to customers to lower the original price by offering discounts and promos. Next, create a handbook that contains standard procedures for its product offerings to continue and maintain the quality of products and services to attract and engage prospective customers. Next, improve the work performance of Noah's Favorites Food Hub to establish consistency with its customers. Next, add a variety of products in the long run and provide a roof for each stall to secure the well-being of its customers. Lastly, apply, implement, and execute the essential recommendations given by this study's researchers.

your company to the next level. Whether a student or a small business owner, the above technology solutions ultimately give your business unmatched growth. Therefore, this study attempts to determine the benefits of the grade 12 ABM students of Bestlink College of the Philippines technology to their online business. The researchers used a quantitative-descriptive research design. This study aims to identify the effectiveness of technology on online businesses of the Grade 12 ABM students in Bestlink College of the Philippines. It is important to determine the implications of technology and opportunities and challenges for the students as online sellers. The focus group survey used Google Forms.   Fifty respondents from sections 1-10 were selected through simple random sampling. Based on the findings of the study, all of the respondents found social networking sites to be extremely valuable. The connection is important because it lays the groundwork for a consumer-brand relationship. One of the factors in online business is a poor internet connection. The goods were reserved by a bogus buyer, who did not claim it in the end. However, they employ promotions like discounts and freebies to boost or improve sales. They use promotional strategies to entice their current customers. They feel that such techniques increase profits and attract more customers since discounts and deals encourage people to check out their products. Product satisfaction is lowered due to poor communication between them and the customer. They all think Facebook is the most effective technique for promoting their online businesses since it is the quickest way to persuade customers to make promotional things. According to the findings, social media increases the exposure of online sellers to potential buyers. It allows them to reach a broad audience with significant time and effort. It provides excellent prospects for corporate sales and promotion. When it comes to advertising a business, techn

Carbon trading sets a price on greenhouse gases (GHG), enabling countries and companies to buy emission rights. The carbon market includes the compliant market, regulated by governments, and the voluntary carbon market (VCM), which lacks strict regulation and allows anyone to offset emissions. In the VCM, carbon credits are created through various projects and used to compensate for emissions elsewhere. The creation of carbon credits in the VCM involves multiple stakeholders, including project developers, validation bodies, brokers, and customers. Given the differences in bargaining power between stakeholders, issues regarding fair revenue distribution exist. Blockchain technology offers promise in addressing these challenges by providing transparency and accountability. Through blockchain-enabled platforms, customers can access real-time project information, verify emissions reductions, and ensure fair revenue distribution. This transparency fosters trust and empowers customers to make informed decisions. Research on customer preferences regarding fairness in the VCM is lacking, highlighting the need to understand customer perspectives on fairness and how blockchain can enhance it. This study utilizes Q-methodology to explore customer views on fairness in the VCM. Three perspectives on fairness, named factors 1, 2, and 3, emerged from the analysis. Factor 1 emphasizes community impact, Factor 2 focuses on market participation and intermediary responsibility, and Factor 3 highlights the importance of broker transparency. Based on these findings, blockchain implementation should prioritize transparency, standardization, and credibility to increase trust and fairness in the VCM. Brokers play a crucial role in project selection, emphasizing the importance of trust and transparency. Blockchain should focus on increasing transparency throughout the project and carbon credit trading, simplifying information for brokers and enha, Management of Technology (MoT)

Purpose: This study aims to examine and investigate the main sources of knowledge acquisition for individuals at the middle management levels and determine the relationship (degree of correlation and influence) between the variables of the study Theoretical framework: Recent and future studies literature reported the need for, knowledge acquisition takes place, and the best methods are those that come from outside sources such as partners, competitors, suppliers, and customers, as best practices when compared to other institutions. Design/methodology/approach: this study used the scientific methodology based on knowledge analysis, it used a questionnaire that was created taking into account the scientific requirements, Two main hypotheses have been developed. And it consisted of a sample of individuals who depended on learning new things, most similar to knowledge processes. The second organizational level of the General Traffic Department and (63) other individuals were used to generate this sample and adopted computer statistics (SPSS. V. 24) to analyze and process data and information Findings: The results concluded and found that the variables of acquiring knowledge and open innovation had a positive correlation and impact, as the variable (partners) obtained the highest correlation value. Research, Practical & Social implications: Managers can find new visions and indicators for applying the knowledge acquisition system, and identifying their impact on achieving open innovation. Originality/value: The value of the study is to enhance the understanding of the literature related to The Relationship Between Main Sources of Knowledge Acquisition And Open Innovation by analysis, and provides an applied conception.

In this paper, we first consider single server retrial queues with two way communication. Ingoing calls arrive at the server according to a Poisson process. Service times of these calls follow an exponential distribution. If the server is idle, it starts making an outgoing call in an exponentially distributed time. The duration of outgoing calls follows another exponential distribution. An ingoing arriving call that finds the server being busy joins an orbit and retries to enter the server after some exponentially distributed time. For this model, we present an extensive study in which we derive explicit expressions for the joint stationary distribution of the number of ingoing calls in the orbit and the state of the server, the partial factorial moments as well as their generating functions. Furthermore, we obtain asymptotic formulae for the joint stationary distribution and the factorial moments. We then extend the study to multiserver retrial queues with two way communication for which a necessary and sufficient condition for the stability, an explicit formula for average number of ingoing calls in the servers and a level-dependent quasi-birth-and-death process are derived., MICINN, European Commission, Japan Society for the Promotion of Science, Depto. de Estadística e Investigación Operativa, Fac. de Ciencias Matemáticas, TRUE, pub

The main aim of this paper is to study the steady state behavior of an M/G/1-type retrial queue in which there are two flows of arrivals namely ingoing calls made by regular customers and outgoing calls made by the server when it is idle. We carry out an extensive stationary analysis of the system, including stability condition, embedded Markov chain, steady state joint distribution of the server state and the number of customers in the orbit (i.e., the retrial group) and calculation of the first moments. We also obtain light-tailed asymptotic results for the number of customers in the orbit. We further formulate a more complicate but realistic model where the arrivals and the service time distributions are modeled in terms of the Markovian arrival process (MAP) and the phase (PH) type distribution., Government of Spain (Ministry of Science and Innovation), European Commission, Japan Society for the Promotion of Science, Depto. de Estadística e Investigación Operativa, Fac. de Ciencias Matemáticas, TRUE, pub

Purpose: The perseverance of this study is to examine how the influence of marketing via V-logging on Instagram has changed consumers’ buying behavior in the current pandemic in Pakistan. Design/Methodology/Approach: The study employed the 'media richness theory,' which states that there are various types of communication channels, each of which tends to be richer than the others based on two major principles associated with those channels: the first is a communication's tendency to provide sufficient feedback, and the second is the cues the medium can provide. Findings: By exploring the factors that are affecting the buying intentions of consumers using Instagram adverts, the research study attempted to portray a new yet different viewpoint on the use of media richness theory. The study purports to examine the role of social media influencers in changing consumer purchase intention in Pakistan during the Pandemic and the chances that it may remain uniform even after the pandemic passes for young Pakistani consumers only. Implications/Originality/Value: Finding of the study suggests that as social media play a key role in changing consumer purchases intentions. Thus, this could be improved and ought to be in more realistic way for the benefit of society.

Purpose: The perseverance of this study is to examine how the influence of marketing via V-logging on Instagram has changed consumers’ buying behavior in the current pandemic in Pakistan. Design/Methodology/Approach: The study employed the 'media richness theory,' which states that there are various types of communication channels, each of which tends to be richer than the others based on two major principles associated with those channels: the first is a communication's tendency to provide sufficient feedback, and the second is the cues the medium can provide. Findings: By exploring the factors that are affecting the buying intentions of consumers using Instagram adverts, the research study attempted to portray a new yet different viewpoint on the use of media richness theory. The study purports to examine the role of social media influencers in changing consumer purchase intention in Pakistan during the Pandemic and the chances that it may remain uniform even after the pandemic passes for young Pakistani consumers only. Implications/Originality/Value: Finding of the study suggests that as social media play a key role in changing consumer purchases intentions. Thus, this could be improved and ought to be in more realistic way for the benefit of society.

Purpose: The perseverance of this study is to examine how the influence of marketing via V-logging on Instagram has changed consumers’ buying behavior in the current pandemic in Pakistan. Design/Methodology/Approach: The study employed the 'media richness theory,' which states that there are various types of communication channels, each of which tends to be richer than the others based on two major principles associated with those channels: the first is a communication's tendency to provide sufficient feedback, and the second is the cues the medium can provide. Findings: By exploring the factors that are affecting the buying intentions of consumers using Instagram adverts, the research study attempted to portray a new yet different viewpoint on the use of media richness theory. The study purports to examine the role of social media influencers in changing consumer purchase intention in Pakistan during the Pandemic and the chances that it may remain uniform even after the pandemic passes for young Pakistani consumers only. Implications/Originality/Value: Finding of the study suggests that as social media play a key role in changing consumer purchases intentions. Thus, this could be improved and ought to be in more realistic way for the benefit of society.

Tato bakalářská práce je zaměřena na význam marketingu pro malý výrobní podnik. Zaměřuje se, jak vysoký podíl zastoupení marketingových nástrojů existuje ve výrobní a prodejní strategii firmy., This bachelor's thesis focuses on the significance of marketing for a small manufacturing enterprise. It examines how well marketing tools are integrated into the company's production and sales strategy., Fakulta ekonomicko-správní, Student přednesl téma své BP Význam marketingu pro menší výrobní podnik Otázky a náměty z obhajoby: Jakým způsobem byste chtěl sledovat vliv zavedení nových metod marketingu na rozvoj podniku? Jaké faktory byste hodnotil v rámci rozvoje podniku? Kdo byli respondenti v rámci dotazníkového šetření? Student otázky zodpověděl., Dokončená práce s úspěšnou obhajobou

Bakalářská práce se zabývá různými změnami především v chování zákazníka v důsledku změn cen nakupovaných produktů. Na základě statistických údajů a dotazníku jsou v textu uvedeny různé reakce na tyto změny. Úvodní části se kromě základních definic klíčových pojmů zabývají různými možnostmi, důvody a důsledky změn chování a především změn cen. Dále jsou využity analýzy vnějšího a vnitřního marketingového prostředí včetně finanční analýzy. V závěru práce jsou uvedeny možnosti vedoucí ke zlepšení situace v podniku a návrhy, jak dosáhnout slibných výsledků i v budoucnu., The bachelor thesis deals with various changes mainly in customer behavior due to changes in the prices of purchased products. Based on statistical data and questionnaires, various responses to these changes are presented in the text. In addition to the basic definitions of key terms, the introductory parts deal with various possibilities, reasons and consequences of changes in behavior and, above all, changes in prices. Analysis of the external and internal marketing environment, including financial analysis, are also used. At the end of the work, options are given for improving the situation in the company, as well as suggestions for achieving promising results in the future., Fakulta ekonomicko-správní, Studentka přednesla téma své BP Chování zákazníka v době krize COVID-19, otázky vedoucího BP: 1. Vaše poslední doporučení se týká tvorby balíčků (bundling) , můžete uvést konkrétnější příklad takového balíčku a k němu cílový segment zákazníků? 2. Z Vašich závěrů vyplývá, že majitel využije jedno z Vašich doporučení týkající se sociálních sítí ; jak se staví k Vašim dalším návrhům? Otázky a náměty z obhajoby: Jaký byl důvod snížení ukazatelů aktivity v podniku? Jak jste došla k přirážkám u přeprodávaného zboží a produktů vlastní výroby? Studentka otázky zodpověděla., Dokončená práce s úspěšnou obhajobou

Tato diplomová práce s názvem Metody a nástroje pro CRM ve firmě se zabývá analýzou metod a nástrojů využívaných pro analýzu dat o zákaznících a jejich segmentace pro potřeby CRM. V práci jsou představeny vybrané metody a nástroje, které se používají pro řízení vztahů se zákazníky. Následně jsou v práci pomocí vybrané metody zpracovány analýzy na reálných datech získaných od organizace. V práci jsou provedeny dvě analýzy nákupního koše. Jedna pro podnik jako celek a druhá podle jednotlivých krajů. Výsledkem práce je zjištění kombinací produktů, které zákazníci nejčastěji nakupují společně., This thesis, entitled Methods and Tools for CRM in a Company, deals with the analysis of methods and tools used for customer data analysis and segmentation for CRM purposes. The thesis presents selected methods and tools used for customer relationship management. Subsequently, the thesis uses the selected method to perform the analysis on real data collected from the organization. In the thesis, two shopping basket analyses are performed, one for the enterprise as a whole and the other by region. The result of the thesis is the identification of the combinations of products that customers most frequently purchase together., Fakulta ekonomicko-správní, Student přednesl téma své DP Metody a nástroje pro CRM ve firmě Vedoucí DP nemá další otázky. Otázky oponenta DP: 1. V předložené diplomové práci zmiňujete RFM analýzu, kterou jste však později nevyužil. Jaké by byly hodnoty R, F, M pro vybrané tři firmy z použitého datového souboru za sledované období, které jste měl k dispozici? Jak lze na základě zjištěných hodnot R, F, M zákazníky segmentovat? 2. Zabýval jste se hledáním asociací napříč kraji. Jak souvisí charakteristiky krajů s nalezenými pravidly, popř. jen nalezenými kombinacemi nákupů produktů plynoucích z pavučinových grafů? 3. Na základě výsledků pavučinových grafů lze vygenerovat kombinace předpokladů a následně je využít k tvorbě charakteristických segmentů. Lze nalézt například pro Olomoucký kraj charakteristické vlastnosti firem na základě nalezených kombinací nakupovaných produktů vyplývajících z pavučinových grafů? Student na otázky reagoval., Dokončená práce s úspěšnou obhajobou

Diplomová práce se zabývá význam marketingu pro prosperitu firem. Porovnávány jsou tři mlékárny různé velikosti. V práci jsou pro porovnání využívány rozlišné marketingové metody. Veškeré informace jsou získány z vnitropodnikových zdrojů. Teoretické část diplomové práce vysvětluje marketingové pojmy, které následně použity v praktické části. Praktická část je komponována tak, že nejdříve je zde představen podnik a následně je popsáno využití marketingu. Ke každému podniku je vytvořena SWOT analýza, ze které vycházejí marketingové strategie. Na závěr zpracováno shrnutí všech třech mlékáren - v čem se liší, v čem jsou si podobné a jaké mají příležitosti a možnosti pro zlepšení., The content of the diploma thesis is the importance of marketing for the prosperity of companies. these are three dairies of dirrerent sizes and a comparison of the use of marketing methods. all information is obtained from internal company sources. the theoretical part of the diploma thesis explains marketing concepts which are subsequently used in the practical part. the practical part always first presents the company and then the use of marketing is described. a SWOT analysis is created for each company from wchich marketing strategies are based. at the end a summary of all three dairies is drawn up - how they are different, what they are similar to and what could be improve., Fakulta ekonomicko-správní, Studentka přednesla téma své DP Význam marketingu pro prosperitu firmy, vedoucí a oponent v posudcích DP pokládají následující otázky či náměty: 1. Pracovala jste s nějakými konkrétními nástroji pro analýzu marketingového prostředí? Pokud ne, jaké konkrétní nástroje by se daly použít k analýze marketingového makro-, mezo- a mikroprostředí? 2. V částech Získávání a zpracování informací (zejména subkapitoly 4.5 a 5.5) obvykle uvádíte pouze obecná tvrzení, jak jednotlivé firmy získávají informace o trhu ; mohla byste alespoň na podniku Mlékárna Polná blíže uvést, jaká konkrétní data o svých partnerech vyhledávají, jak s nimi pracují, jak je hodnotí a co přesně je zdrojem těchto dat? Otázky a náměty z rozpravy: Jak náročné je zavést produkci bio mléka (finančně, právně)? Na základě, jakých zdrojů jste vybrala metody ovlivňování trhu? Studentka otázky zodpověděla., Dokončená práce s úspěšnou obhajobou

This study was based on a comprehensive customer satisfaction survey, a multinational retailer administered to its customers from over 40 countries shopping in over 300 stores, as published in Bolton et al. (2022). The survey data contained 2.4 million responses to about 500 different questions, regarding recent interactions with the retailer, experiences across touchpoints, and customer demographics. Not all customers answered all the questions, being assigned randomly to various modules of the survey. The goal of our research was to investigate how touchpoints moderate the antecedents of customer satisfaction with service encounters by comparing online and in-store encounters. We used a hierarchical linear model (HLM) and found that online customers weigh cognitive and behavioral qualities more heavily, while they weigh emotional and sensorial qualities less heavily than in-store customers. Since firms have limited resources, this research narrows down on key qualities of service encounters, on how qualities should be standardized or customized in global omnichannel environments. Though HLM is an established technique in marketing and business research, using it on a large dataset proved challenging because the observations were nested across customers, stores, and countries, and not all customers interacted with the retailer across all touchpoints. These challenges, combined with the large number of respondents and identification of the relevant variables, increased the technical difficulties. In this methodological case study, we will focus on how to navigate technical difficulties and provide guidelines for researchers struggling with large datasets with nested data for which HLM is the most appropriate technique to analyze data.

Användarinvolvering är en central del av produktutvecklingsprocessen då den sätter grunden för hur produkten som utvecklas kommer att mottas av användarna. Utvecklingen av skidor för utförsåkning är en väldigt teknisk process som innefattar många komplicerade steg. Användarna involveras på olika sätt inom olika företag. Syftet med denna studie är att undersöka hur olika företag går tillväga under sin produktutvecklingsprocess när det kommer till graden av användarinvolvering. Studien undersöker även hur användarinvolveringen skiljer sig mellan olika användargrupper samt vilka fördelar användarinvolvering medför. En litteraturstudie gjordes för att bygga en teoretisk referensram som ligger i grunden för arbetet. Därefter intervjuades fyra olika små skidtillverkare. Tre av tillverkarna kommer från Sverige och en av dem kommer från Schweiz. Intervjuerna transkriberades och koder plockades ut för att skapa en grund till empirin. Koderna skapade fem teman som presenterar resultaten från intervjuerna. De fem temana är: produktutvecklingsprocessen, användarinvolvering, fördelar med användarinvolvering, nackdelar med användarinvolvering samt användarinvolvering beroende på användargrupp. Företagen jämfördes mot varandra och mot litteraturen för att skapa slutsatser från studien. Studien kom fram till att användarinvolvering är viktigt för att företagen ska veta vad användarna i slutändan vill ha för produkt. Användarinvolveringen ska påbörjas så tidigt som möjligt i processen för att det skapar mer möjligheter för justeringar än sen involvering gör. Det är också viktigt att företaget bygger på passionerade anställda och att de användare som involveras är duktiga skidåkare för att kunna ge bra återkoppling på skidorna. Användarna kan tillföra mycket när det kommer till åkegenskaper och känsla men när det kommer till det mer tekniska i skidan så som material är användarna sällan tillräckligt pålästa för att kunna tillföra något., User involvement is a central part of the product development process due to its importance on how the product develops and will be received by the users. The development of free-ride skis is a very technical process that includes many complicated steps. The users are involved in many different ways within different companies. The purpose with this study is to examine how different companies go about during their product development process, when it comes to the degree of user involvement. The study also investigates how the user involvement differs between various user groups, as well as what advantages user involvement brings. A literature study was made to build a theoretical frame that underlies the work. Thereafter four minor ski-companies were interviewed. Three of the companies come from Sweden and one of them comes from Switzerland. The interviews were transcripted and codes were taken out to create a foundation to the empirics. The codes created five themes that present the result from the interviews. The five themes were: the product development process, user involvement, advantages with user involvement, disadvantages with user involvement and user involvement regarding user groups. The companies were compared against each other and against the literature to create conclusions from the study. The study concluded that user involvement is important for companies to know what users ultimately want from the product. User involvement should be started as early as possible in the process, because it creates more opportunities for adjustments than late involvement does. It is also important that the company is based on passionate employees and that the users involved are competent skiers to be able to give good feedback on the skis. The users can add much information about the feeling in the skis and what characteristics they would want in the skis but they rarely have enough information to add anything important to the technical parts such as materials of th

Användarinvolvering är en central del av produktutvecklingsprocessen då den sätter grunden för hur produkten som utvecklas kommer att mottas av användarna. Utvecklingen av skidor för utförsåkning är en väldigt teknisk process som innefattar många komplicerade steg. Användarna involveras på olika sätt inom olika företag. Syftet med denna studie är att undersöka hur olika företag går tillväga under sin produktutvecklingsprocess när det kommer till graden av användarinvolvering. Studien undersöker även hur användarinvolveringen skiljer sig mellan olika användargrupper samt vilka fördelar användarinvolvering medför. En litteraturstudie gjordes för att bygga en teoretisk referensram som ligger i grunden för arbetet. Därefter intervjuades fyra olika små skidtillverkare. Tre av tillverkarna kommer från Sverige och en av dem kommer från Schweiz. Intervjuerna transkriberades och koder plockades ut för att skapa en grund till empirin. Koderna skapade fem teman som presenterar resultaten från intervjuerna. De fem temana är: produktutvecklingsprocessen, användarinvolvering, fördelar med användarinvolvering, nackdelar med användarinvolvering samt användarinvolvering beroende på användargrupp. Företagen jämfördes mot varandra och mot litteraturen för att skapa slutsatser från studien. Studien kom fram till att användarinvolvering är viktigt för att företagen ska veta vad användarna i slutändan vill ha för produkt. Användarinvolveringen ska påbörjas så tidigt som möjligt i processen för att det skapar mer möjligheter för justeringar än sen involvering gör. Det är också viktigt att företaget bygger på passionerade anställda och att de användare som involveras är duktiga skidåkare för att kunna ge bra återkoppling på skidorna. Användarna kan tillföra mycket när det kommer till åkegenskaper och känsla men när det kommer till det mer tekniska i skidan så som material är användarna sällan tillräckligt pålästa för att kunna tillföra något., User involvement is a central part of the product development process due to its importance on how the product develops and will be received by the users. The development of free-ride skis is a very technical process that includes many complicated steps. The users are involved in many different ways within different companies. The purpose with this study is to examine how different companies go about during their product development process, when it comes to the degree of user involvement. The study also investigates how the user involvement differs between various user groups, as well as what advantages user involvement brings. A literature study was made to build a theoretical frame that underlies the work. Thereafter four minor ski-companies were interviewed. Three of the companies come from Sweden and one of them comes from Switzerland. The interviews were transcripted and codes were taken out to create a foundation to the empirics. The codes created five themes that present the result from the interviews. The five themes were: the product development process, user involvement, advantages with user involvement, disadvantages with user involvement and user involvement regarding user groups. The companies were compared against each other and against the literature to create conclusions from the study. The study concluded that user involvement is important for companies to know what users ultimately want from the product. User involvement should be started as early as possible in the process, because it creates more opportunities for adjustments than late involvement does. It is also important that the company is based on passionate employees and that the users involved are competent skiers to be able to give good feedback on the skis. The users can add much information about the feeling in the skis and what characteristics they would want in the skis but they rarely have enough information to add anything important to the technical parts such as materials of th

This is a study that would analyze the attitude of investors towards selected scheduled commercial banks with respect to Bangalore City. The researcher aimed to assess visitor perceptions of Bangalore's scheduled commercial banks. The researcher investigated both primary and secondary data to do this. To collect primary data, a questionnaire was used. Secondary information was acquired from bank websites. The primary data was obtained from 150 commercial bank customers in Bangalore using a convenience sample method. The respondents were drawn from ICICI Bank, HDFC Bank, Canara Bank, Karnataka Bank, and Corporation Bank. A total of 24 questioners were distributed to each bank. This research is being carried out primarily to establish investor perceptions of certain scheduled commercial banks. According to the study's findings, the majority of respondents opened bank accounts in order to obtain loans, receive compensation from their jobs, and for purposes other than investing.

Marketing plays a key role in the success of every business, companies, organization, and institutions globally. Marketing is a not a novel concept, but an age-old concept to create awareness among the customers or target audience.  Traditional marketing methods were popular until the invention of internet. Once the internet took charge of the world, digital marketing methods became popular as majority of the population got access to the internet.  Hence, research is conducted to understand the benefits of both marketing techniques and how these techniques can be used efficiently in the current business scenarios. The project explains the pros and cons of both marketing techniques and how to come up with an effective marketing strategy.

The research paper focuses on the evidence-based on a preliminary study conducted on how the COVID-19 outbreak might affect the evolution of business obligations to discharge the activities which could uplift society and marketing. Ironically, it is true that the pandemic has provided an excellent opportunity for corporations to redirect their focus points and to comprehend the newer dimension of customers’ ethical decision-making process. This outbreak has a significant impact on marketing and magnifies the approach towards the strategic marketing efforts drawn by firms as opposed to content marketing. We conclude the study by outlining a number of research issues and areas that have the potential to be productive.

Marketing plays a key role in the success of every business, companies, organization, and institutions globally. Marketing is a not a novel concept, but an age-old concept to create awareness among the customers or target audience.  Traditional marketing methods were popular until the invention of internet. Once the internet took charge of the world, digital marketing methods became popular as majority of the population got access to the internet.  Hence, research is conducted to understand the benefits of both marketing techniques and how these techniques can be used efficiently in the current business scenarios. The project explains the pros and cons of both marketing techniques and how to come up with an effective marketing strategy.

This is a study that would analyze the attitude of investors towards selected scheduled commercial banks with respect to Bangalore City. The researcher aimed to assess visitor perceptions of Bangalore's scheduled commercial banks. The researcher investigated both primary and secondary data to do this. To collect primary data, a questionnaire was used. Secondary information was acquired from bank websites. The primary data was obtained from 150 commercial bank customers in Bangalore using a convenience sample method. The respondents were drawn from ICICI Bank, HDFC Bank, Canara Bank, Karnataka Bank, and Corporation Bank. A total of 24 questioners were distributed to each bank. This research is being carried out primarily to establish investor perceptions of certain scheduled commercial banks. According to the study's findings, the majority of respondents opened bank accounts in order to obtain loans, receive compensation from their jobs, and for purposes other than investing.

E-commerce has become an integral part of the modern age. The behaviour of e-commerce customers has some specifics, which is useful for firms to understand. As customers??? trust and willingness to accept risk influence the decision to buy a product in e-commerce, it is evident that some unique factors must be in e-commerce which is needed to pay attention to be a successful seller. One of the trends affecting how to manage relations with customers is the use of firm profiles on social networks. This paper identifies factors related to the company???s Facebook profile that influence customer Satisfaction and Loyalty in e-commerce. Furthermore, non-traditional factors such as Self-efficacy or Data security are used. The study provides a primary basis for further research in this area. Data collection was done among e-commerce customers using a questionnaire survey (n = 602). For data analysis, structural equation modelling (SEM) was used. The determined construct contained a total of 9 variables. The findings confirmed that the following factors affect customer satisfaction and loyalty: the perceived usefulness and the amount of information on the Facebook company profile, the perceived Credibility of information given on this profile, the Data security offered by the social network, customer Self-efficacy and Ease of use of the given social network. The results supported the idea that it is possible to build relationships with customers in e-commerce via social networks. To offer credible information in an adequate frequency on the company profile is essential. Furthermore, it is helpful to consider customers??? perceived safety and Self-efficacy, which have also proven to be important in the online environment. These results can serve business practice.

Marketing plays a key role in the success of every business, companies, organization, and institutions globally. Marketing is a not a novel concept, but an age-old concept to create awareness among the customers or target audience.  Traditional marketing methods were popular until the invention of internet. Once the internet took charge of the world, digital marketing methods became popular as majority of the population got access to the internet.  Hence, research is conducted to understand the benefits of both marketing techniques and how these techniques can be used efficiently in the current business scenarios. The project explains the pros and cons of both marketing techniques and how to come up with an effective marketing strategy.

Knowledge management is now considered as one of the pressing challenges in economic development related to the world of industry, studies in services and information. The adoption and implementation of knowledge management may be considered as a breakthrough factor for companies willing to integrate it in the knowledge-based economy. In service industry, knowledge management enables organizations to make in more intelligent decisions as they render services to the public. Nowadays, the foundation of new economics has shifted from natural resources to intellectual assets and top manager in service industry might be forced to focus on knowledge management which have been acknowledged as the most important resources and capability of modern firms’ achievement. Companies within this industry perform tasks that are useful to their customers. The purpose of this paper is to examine the application of information and knowledge management in the service industry. The paper discusses the concept of knowledge management as regards to service industry as well as service industry, which involves the provision of services to businesses as well as final consumers. There are three (3) main areas of knowledge management which are discussed in this paper, and they are – accumulating knowledge, storing knowledge and sharing knowledge. Importance, advantages and disadvantages of knowledge management in service industry is equally discussed, including knowledge management best practices in service industry. The paper concludes that in applying knowledge management in service industry, the key is making sure that people, particularly in top management, understand the advantages of knowledge management and what makes it useful

Research on consumers of electric vehicles appears to offer significant contributions relative to the behaviour factors that stimulate purchase. Although it is one of the topics most endorsed by international organisations, a holistic compendium of the literature is not provided. Therefore, different research directions necessitate a clear systematisation. This study moves in this direction by conducting a bibliometric and thematic analysis of 254 studies related to consumer behaviour in the electric car market. The research reveals the primary co-citation network between international journals and authors, a map of the leading research centres on the topic, and the dimensions covered by scholars. Additionally, the analysis extends the theory of planned behaviour, offering a valuable consumer identikit for practitioners. Based on the results, the study provides multiple research questions helpful to feed the academic debate. © 2022 The Author(s)

Marketing plays a key role in the success of every business, companies, organization, and institutions globally. Marketing is a not a novel concept, but an age-old concept to create awareness among the customers or target audience.  Traditional marketing methods were popular until the invention of internet. Once the internet took charge of the world, digital marketing methods became popular as majority of the population got access to the internet.  Hence, research is conducted to understand the benefits of both marketing techniques and how these techniques can be used efficiently in the current business scenarios. The project explains the pros and cons of both marketing techniques and how to come up with an effective marketing strategy.

This study is conducted at a department, hereinafter referred to as Företaget, at a company within the financial sector. Företaget works for corporate customers and offers car administration to customers who own 20 cars or more in their business. The study aims to gain understanding for how their onboardingprocess of new customers works and how the joint customer template, that is used by several work teams, can be improved. The purpose is to provide suggestions for improvement that will assure that the information sharing about the customer in the onboardingprocess becomes clearer, quality assured and shared to a greater extent. The theory that this study is based upon includes offensive quality development, change management, leadership, and culture. The data that this study is built upon has been collected through qualitative methods in the form of interviews, a survey, the conducting of a culture analysis and the provision of internal documents. The gathered data results in a process chart that shows the current workflow, and the finding of the root cause to the experienced problem, which is that there is a lack of clarification of who is in charge of what between the different working teams at Företaget. The result further demonstrates that there is an ambiguity in the division of responsibility, deficiencies in communication, lack of follow up and quality assurance but a good sense of cooperation and a well-being between employees. Common problems that can arise when there is an ambiguity in the division of responsibility and when the definition of work roles is not well anchored, is that the employees do not know what's expected of them which can lead to tasks not being performed. To hopefully improve the experienced problem of the onboarding process, it’s suggested that the process is visualized, a clarification of roles and division of responsibilities is made, increased communication between the teams, insertion of quality assurance and follow-up as well a, Denna studie är utförd på en avdelning, vidare kallat Företaget, på ett företag inom finanssektorn. Företaget verkar för företagskunder och erbjuder biladministration till kunder som innehar 20 eller fler bilar i sin verksamhet. Studien ämnar till att skapa en förståelse för hur introduktionsprocessen för nya kunder, vidare kallat onboardingprocess, ser ut i nuläget, samt hur den gemensamma kundmallen, som används av flertalet av Företagets team, kan förbättras. Detta i syfte att tillhandahålla lösningsförslag för att säkerställa att informationsdelningen om kunden i onboardingprocessen blir tydligare, kvalitetssäkras och delas i högre omfattning. Teorin som studien är baserad på berör bland annat offensiv kvalitetsutveckling, förändringar, ledarskap och kultur. Den data som studien bygger på har samlats in genom kvalitativa metoder i form av intervjuer, enkätundersökning, genomförande av kulturanalys samt tillhandahållandet av interna dokument. Det insamlade materialet resulterar i en processkarta som beskriver det nuvarande arbetsflödet, samt upptäckten av att rotorsaken till den upplevda problematiken ligger i att det saknas ett förtydligande bland de olika teamen på avdelningen om vem som ska göra vad. Vidare påvisar resultatet att det finns en tvetydighet i ansvarsfördelningen, brister i kommunikationen, avsaknad av uppföljning och kvalitetssäkring, men en god känsla för samarbete och en trivsel medarbetarna emellan. Vanliga problem som kan uppkomma när ansvarsfördelningen och definiering av arbetsrollerna inte är väl förankrade är att förväntansbilden på medarbetaren blir svårtolkad, samt att ansvar skjuts ifrån och ärenden faller mellan stolarna. För att förhoppningsvis förbättra den upplevda problematiken föreslås visualisering av processen för medarbetarna, ett tydliggörande av roller och ansvarsfördelning, ökad kommunikation mellan teamen, kvalitetssäkring och uppföljning, samt aktiviteter med deltagande från alla team som skulle kunna leda till en ökning

Innovation through information technology (IT) has made inroads everywhere and banking is no exception to it. Whether it is private or public sector bank, everywhere innovation is the buzzword and technological breakthrough is witnessing new avenues of success. Competition is compelling everyone to move ahead and faster. Now, the working in public sector banks has been changing and customers are sensing the wave of innovation. These banks, which were working traditionally are now coming out and reaching to audience through billboards; FM radio and all possible media. Celebrity endorsements are now common in public sector banks as well. Core banking has added fuel to the fire of innovation. The ultimate results can be seen in terms of enhanced customer satisfaction in public sector as well as private sector banks. The research is an attempt to study the impact of innovative technology on customer satisfaction vis-à-vis public sector and private sector banks in Bhopal city. Primary data was collected from customers of these banks and analyzed, which has given significant results on the subject. It was found that private sector banks were having an edge in terms of success in innovation.

This is a study that would analyze the attitude of investors towards selected scheduled commercial banks with respect to Bangalore City. The researcher aimed to assess visitor perceptions of Bangalore's scheduled commercial banks. The researcher investigated both primary and secondary data to do this. To collect primary data, a questionnaire was used. Secondary information was acquired from bank websites. The primary data was obtained from 150 commercial bank customers in Bangalore using a convenience sample method. The respondents were drawn from ICICI Bank, HDFC Bank, Canara Bank, Karnataka Bank, and Corporation Bank. A total of 24 questioners were distributed to each bank. This research is being carried out primarily to establish investor perceptions of certain scheduled commercial banks. According to the study's findings, the majority of respondents opened bank accounts in order to obtain loans, receive compensation from their jobs, and for purposes other than investing.

This paper looks at the value and benefits of creativity in the workplace, with insights from a participant who runs a start-up hair product company. By doing a case study on a specific firm, the goal of this paper is to acquire a comprehensive understanding of what creativity is and its vital application or impact in management. It also analysed the importance of creativity at an organizational and individual level using data gathered from a sales manager from Dubai Duty Free Airport, UAE. This study utilised qualitative case study method to collect data to fulfil the aim of having in-depth knowledge of the concept as well as to examine the significance and effect of creativity at an organizational level. The researchers gathered the primary data through an in-depth interview with the participant. The thematic content analysis method is utilised to analyse the obtained data. This study concludes that creativity is applied to create value for customers. As mentioned by the interviewee, a personalized approach should be considered for every customer to ensure that their specified needs are achieved.

The use of marketing techniques is important in an organization, since they boost sales and retain customers, and for this reason it is necessary to study them in the context of SMEs. The objective of this paper is to determine how important is the use of marketing and advertising strategies in SMEs.   As for service, this is the fundamental experience in which the contact between the organization and the client takes place, and the way this relationship is carried out depends on the conservation or loss of a client. This is a documentary and descriptive research. The information is integrated through documents with official and statistical information, where the organizations visualize the service as the essential element in which lies the very meaning of their existence and relevance. The service in the organization essentially seeks to satisfy those needs presented by the client, which is why it can be stated then that the absence of demand for services does not allow organizations to develop projects that revolve around it. Faced with the service as an essential factor in the organization, several tools have been developed in order to have a continuous improvement in meeting the needs of customers, and a continuous attention taking into account the importance of digital marketing where one of them is the implementation of a CRM (Customer Relationship Management), which in this article is presented as a tool that is of great impact on the services provided by SMEs to bring continuity with customers., El uso de las técnicas de mercadotecnia es importante en una organización, pues impulsan las ventas y retienen a los clientes, por esta razón resulta necesario su estudio en el contexto de la PYME. El objetivo de este trabajo consiste en determinar qué tan importantes es el uso de la mercadotecnia en las PyME y las estrategias de publicida.   En cuanto al servicio este constituye la experiencia fundamental en la que tiene lugar el contacto entre la organización y el cliente, de la forma como se efectúe esta relación, depende la conservación o perdida de un cliente. La presente investigación es documental y de tipo descriptivo. La información se integra a través de documentos con información oficial y estadística, donde las organizaciones visualizan el servicio como el elemento esencial en el que radica el sentido mismo de su existencia y pertinencia. El servicio en la organización busca esencialmente satisfacer aquellas necesidades que presenta el cliente, es por ello que puede afirmarse entonces que la ausencia de demanda de servicios no le permite a las organizaciones desarrollar proyectos que giren en torno a ello. Frente al servicio como factor esencial en la organización, diversas herramientas han sido desarrolladas con el fin de que haya un mejoramiento continuo en la satisfacción de las necesidades de los clientes, y una atencion continua tomando en cuenta la importancia del marketing digital donde una de ellas es la implementacoón de un CRM (Customer Relationship Management), a lo que en este artículo se presenta como una herramienta que resulta de gran impacto en los servicios que prestan las PYMES para llevar una continuidad con los clientes.

The use of marketing techniques is important in an organization, since they boost sales and retain customers, and for this reason it is necessary to study them in the context of SMEs. The objective of this paper is to determine how important is the use of marketing and advertising strategies in SMEs.   As for service, this is the fundamental experience in which the contact between the organization and the client takes place, and the way this relationship is carried out depends on the conservation or loss of a client. This is a documentary and descriptive research. The information is integrated through documents with official and statistical information, where the organizations visualize the service as the essential element in which lies the very meaning of their existence and relevance. The service in the organization essentially seeks to satisfy those needs presented by the client, which is why it can be stated then that the absence of demand for services does not allow organizations to develop projects that revolve around it. Faced with the service as an essential factor in the organization, several tools have been developed in order to have a continuous improvement in meeting the needs of customers, and a continuous attention taking into account the importance of digital marketing where one of them is the implementation of a CRM (Customer Relationship Management), which in this article is presented as a tool that is of great impact on the services provided by SMEs to bring continuity with customers., El uso de las técnicas de mercadotecnia es importante en una organización, pues impulsan las ventas y retienen a los clientes, por esta razón resulta necesario su estudio en el contexto de la PYME. El objetivo de este trabajo consiste en determinar qué tan importantes es el uso de la mercadotecnia en las PyME y las estrategias de publicida.   En cuanto al servicio este constituye la experiencia fundamental en la que tiene lugar el contacto entre la organización y el cliente, de la forma como se efectúe esta relación, depende la conservación o perdida de un cliente. La presente investigación es documental y de tipo descriptivo. La información se integra a través de documentos con información oficial y estadística, donde las organizaciones visualizan el servicio como el elemento esencial en el que radica el sentido mismo de su existencia y pertinencia. El servicio en la organización busca esencialmente satisfacer aquellas necesidades que presenta el cliente, es por ello que puede afirmarse entonces que la ausencia de demanda de servicios no le permite a las organizaciones desarrollar proyectos que giren en torno a ello. Frente al servicio como factor esencial en la organización, diversas herramientas han sido desarrolladas con el fin de que haya un mejoramiento continuo en la satisfacción de las necesidades de los clientes, y una atencion continua tomando en cuenta la importancia del marketing digital donde una de ellas es la implementacoón de un CRM (Customer Relationship Management), a lo que en este artículo se presenta como una herramienta que resulta de gran impacto en los servicios que prestan las PYMES para llevar una continuidad con los clientes.

The use of electronic commerce and the purchasing culture developed by technological advances have allowed this medium to be used as a marketing method for the acquisition of goods or services necessary to satisfy the needs of consumers in Pasaje city. Currently, the advancement of technology has opened the way for consumers to acquire a new behavior within this market, for this reason the interest of this present is focused on carrying out an investigation of the aspects, factors and elements that influence the customer when making purchases in micro-enterprises, through the quantitative-descriptive methodology which aims to characterize the object of study, for which online surveys were used as an instrument. Among the main results exposed by the tabulation of the surveys, the aspects that influence consumers when using electronic commerce as a means of buying are demonstrated, some of these aspects are comfort, affordable prices, real advertising and ease of use, to use of electronic means; in this way the consumer saves time and money.., El uso del comercio electrónico y la cultura de compra desarrollada por el avance tecnológico han permitido que se utilice este medio como método de comercialización para la adquisición de bienes o servicios necesarios para satisfacer las necesidades de los consumidores en la ciudad de Pasaje. Actualmente, el avance de la tecnología ha abierto el paso a que los consumidores adquieran un nuevo comportamiento dentro de este mercado, por ello el interés de este presente se centra en la realización de una investigación de los aspectos, factores y elementos que influyen en el cliente al momento de realizar compras en microempresas, mediante la metodología cuantitativa- descriptiva la cual tiene como finalidad caracterizar el objeto de estudio, para ello se utilizó como instrumento encuestas en línea. Entre los principales resultados expuestos por la tabulación de las encuestas se demuestran los aspectos que influyen en los consumidores al utilizar el comercio electrónico como medio de comprar, algunos de estos aspectos son la comodidad, los precios accesibles, la publicidad real y la facilidad en la utilización de medios electrónicos; de esta manera el consumidor ahorra tiempo y dinero.

The memory of consumers towards a brand, specific product, service etc. is one of the most important points, being neuromarketing a valuable tool of market research used to know the behavior of the brain in front of different stimuli presented to consumers in order to take advantage of this information and create advertising pieces that allow to awaken emotions, sensations and feelings pleasing to consumers. It is a fact that marketing must be accompanied by capabilities that allow formulating, making and evaluating correct decisions and strategies that contribute to achieving objectives and goals, these capabilities being the strategic, functional and operational of the market. (Hooley, Saunders and Piercy, 1998) Within the concept of consumer benefit, service concepts such as the service offer and the service delivery system are taken into account, being the objective of educational marketing to develop strategies that enable in its administration and development the capture of its customers while responding to legal obligations and educational requirements in society. Educational marketing is an internal process in an educational organization to generate profitable or beneficial relationships with customers in order to attract new customers, create superior value, retain and increase the client portfolio by giving them satisfaction, and to have attractive prospects, an educational institution must provide a solid image and an appropriate educational program, at a price that students and their families are willing and able to afford, in a reasonably attractive location. However, the most important finding is the user's perception of the service and their fidelity to continue in the educational institution that forms a knowledge profile., La memoria de los consumidores hacia una marca, producto específico, servicio etc. es uno de los puntos más importantes, siendo el neuromarketing una herramienta valiosa de la investigación de mercados utilizada para memorizar la actitud del calibre versus diferentes estímulos que se le presentan a los consumidores con el fin de aprovechar esta comunicación y transportar leyendas publicitarias que permitan a los consumidores descubrir emociones, sensaciones e interiores grato. Es una energía que marketing pasivo comportarse acompañado de capacidades que permitan ordenar, ejecutar y contar decisiones correctas y estrategias que contribuyen a conmover objetivos y metas, siendo estas capacidades las estratégicas, funcionales y operativas del mercado. (Hooley, Saunders y Piercy, 1998) Dentro del concepto de beneficio del consumidor se toman en cuenta los conceptos de servicio como la oferta del servicio y el sistema de entrega del servicio, siendo el objetivo del marketing educativo desarrollar estrategias que posibiliten en su administración y desarrollo la captación de sus clientes al mismo tiempo que se responden las obligaciones legales y los requerimientos educativos en la sociedad. El marketing educativo es un proceso interno en una organización educativa para generar relaciones rentables o beneficiosas con los clientes con el propósito de captar nuevos clientes, crear un valor superior, conservar y aumentar la cartera de clientes otorgándoles satisfacción, y para suscitar cambios atractivos, una compañía hacia la educación deficitaria brindará una apariencia sólida y un programa educador cumplimiento, a un chocolate que los estudiantes y sus familias estén dispuestos y puedan respaldar, en un ocasión razonablemente. Sin secuestro el tino más importante es el ensimismamiento de favorecido de la tarea y su amistad de seguir en la agrupación educativa formadora de una pandilla de conocimiento.

The memory of consumers towards a brand, specific product, service etc. is one of the most important points, being neuromarketing a valuable tool of market research used to know the behavior of the brain in front of different stimuli presented to consumers in order to take advantage of this information and create advertising pieces that allow to awaken emotions, sensations and feelings pleasing to consumers. It is a fact that marketing must be accompanied by capabilities that allow formulating, making and evaluating correct decisions and strategies that contribute to achieving objectives and goals, these capabilities being the strategic, functional and operational of the market. (Hooley, Saunders and Piercy, 1998) Within the concept of consumer benefit, service concepts such as the service offer and the service delivery system are taken into account, being the objective of educational marketing to develop strategies that enable in its administration and development the capture of its customers while responding to legal obligations and educational requirements in society. Educational marketing is an internal process in an educational organization to generate profitable or beneficial relationships with customers in order to attract new customers, create superior value, retain and increase the client portfolio by giving them satisfaction, and to have attractive prospects, an educational institution must provide a solid image and an appropriate educational program, at a price that students and their families are willing and able to afford, in a reasonably attractive location. However, the most important finding is the user's perception of the service and their fidelity to continue in the educational institution that forms a knowledge profile., La memoria de los consumidores hacia una marca, producto específico, servicio etc. es uno de los puntos más importantes, siendo el neuromarketing una herramienta valiosa de la investigación de mercados utilizada para memorizar la actitud del calibre versus diferentes estímulos que se le presentan a los consumidores con el fin de aprovechar esta comunicación y transportar leyendas publicitarias que permitan a los consumidores descubrir emociones, sensaciones e interiores grato. Es una energía que marketing pasivo comportarse acompañado de capacidades que permitan ordenar, ejecutar y contar decisiones correctas y estrategias que contribuyen a conmover objetivos y metas, siendo estas capacidades las estratégicas, funcionales y operativas del mercado. (Hooley, Saunders y Piercy, 1998) Dentro del concepto de beneficio del consumidor se toman en cuenta los conceptos de servicio como la oferta del servicio y el sistema de entrega del servicio, siendo el objetivo del marketing educativo desarrollar estrategias que posibiliten en su administración y desarrollo la captación de sus clientes al mismo tiempo que se responden las obligaciones legales y los requerimientos educativos en la sociedad. El marketing educativo es un proceso interno en una organización educativa para generar relaciones rentables o beneficiosas con los clientes con el propósito de captar nuevos clientes, crear un valor superior, conservar y aumentar la cartera de clientes otorgándoles satisfacción, y para suscitar cambios atractivos, una compañía hacia la educación deficitaria brindará una apariencia sólida y un programa educador cumplimiento, a un chocolate que los estudiantes y sus familias estén dispuestos y puedan respaldar, en un ocasión razonablemente. Sin secuestro el tino más importante es el ensimismamiento de favorecido de la tarea y su amistad de seguir en la agrupación educativa formadora de una pandilla de conocimiento.

Marketing plays a key role in the success of every business, companies, organization, and institutions globally. Marketing is a not a novel concept, but an age-old concept to create awareness among the customers or target audience.  Traditional marketing methods were popular until the invention of internet. Once the internet took charge of the world, digital marketing methods became popular as majority of the population got access to the internet.  Hence, research is conducted to understand the benefits of both marketing techniques and how these techniques can be used efficiently in the current business scenarios. The project explains the pros and cons of both marketing techniques and how to come up with an effective marketing strategy.

This is a study that would analyze the attitude of investors towards selected scheduled commercial banks with respect to Bangalore City. The researcher aimed to assess visitor perceptions of Bangalore's scheduled commercial banks. The researcher investigated both primary and secondary data to do this. To collect primary data, a questionnaire was used. Secondary information was acquired from bank websites. The primary data was obtained from 150 commercial bank customers in Bangalore using a convenience sample method. The respondents were drawn from ICICI Bank, HDFC Bank, Canara Bank, Karnataka Bank, and Corporation Bank. A total of 24 questioners were distributed to each bank. This research is being carried out primarily to establish investor perceptions of certain scheduled commercial banks. According to the study's findings, the majority of respondents opened bank accounts in order to obtain loans, receive compensation from their jobs, and for purposes other than investing.

Marketing plays a key role in the success of every business, companies, organization, and institutions globally. Marketing is a not a novel concept, but an age-old concept to create awareness among the customers or target audience.  Traditional marketing methods were popular until the invention of internet. Once the internet took charge of the world, digital marketing methods became popular as majority of the population got access to the internet.  Hence, research is conducted to understand the benefits of both marketing techniques and how these techniques can be used efficiently in the current business scenarios. The project explains the pros and cons of both marketing techniques and how to come up with an effective marketing strategy.

Marketing plays a key role in the success of every business, companies, organization, and institutions globally. Marketing is a not a novel concept, but an age-old concept to create awareness among the customers or target audience.  Traditional marketing methods were popular until the invention of internet. Once the internet took charge of the world, digital marketing methods became popular as majority of the population got access to the internet.  Hence, research is conducted to understand the benefits of both marketing techniques and how these techniques can be used efficiently in the current business scenarios. The project explains the pros and cons of both marketing techniques and how to come up with an effective marketing strategy.

This study is conducted at a department, hereinafter referred to as Företaget, at a company within the financial sector. Företaget works for corporate customers and offers car administration to customers who own 20 cars or more in their business. The study aims to gain understanding for how their onboardingprocess of new customers works and how the joint customer template, that is used by several work teams, can be improved. The purpose is to provide suggestions for improvement that will assure that the information sharing about the customer in the onboardingprocess becomes clearer, quality assured and shared to a greater extent. The theory that this study is based upon includes offensive quality development, change management, leadership, and culture. The data that this study is built upon has been collected through qualitative methods in the form of interviews, a survey, the conducting of a culture analysis and the provision of internal documents. The gathered data results in a process chart that shows the current workflow, and the finding of the root cause to the experienced problem, which is that there is a lack of clarification of who is in charge of what between the different working teams at Företaget. The result further demonstrates that there is an ambiguity in the division of responsibility, deficiencies in communication, lack of follow up and quality assurance but a good sense of cooperation and a well-being between employees. Common problems that can arise when there is an ambiguity in the division of responsibility and when the definition of work roles is not well anchored, is that the employees do not know what's expected of them which can lead to tasks not being performed. To hopefully improve the experienced problem of the onboarding process, it’s suggested that the process is visualized, a clarification of roles and division of responsibilities is made, increased communication between the teams, insertion of quality assurance and follow-up as well a, Denna studie är utförd på en avdelning, vidare kallat Företaget, på ett företag inom finanssektorn. Företaget verkar för företagskunder och erbjuder biladministration till kunder som innehar 20 eller fler bilar i sin verksamhet. Studien ämnar till att skapa en förståelse för hur introduktionsprocessen för nya kunder, vidare kallat onboardingprocess, ser ut i nuläget, samt hur den gemensamma kundmallen, som används av flertalet av Företagets team, kan förbättras. Detta i syfte att tillhandahålla lösningsförslag för att säkerställa att informationsdelningen om kunden i onboardingprocessen blir tydligare, kvalitetssäkras och delas i högre omfattning. Teorin som studien är baserad på berör bland annat offensiv kvalitetsutveckling, förändringar, ledarskap och kultur. Den data som studien bygger på har samlats in genom kvalitativa metoder i form av intervjuer, enkätundersökning, genomförande av kulturanalys samt tillhandahållandet av interna dokument. Det insamlade materialet resulterar i en processkarta som beskriver det nuvarande arbetsflödet, samt upptäckten av att rotorsaken till den upplevda problematiken ligger i att det saknas ett förtydligande bland de olika teamen på avdelningen om vem som ska göra vad. Vidare påvisar resultatet att det finns en tvetydighet i ansvarsfördelningen, brister i kommunikationen, avsaknad av uppföljning och kvalitetssäkring, men en god känsla för samarbete och en trivsel medarbetarna emellan. Vanliga problem som kan uppkomma när ansvarsfördelningen och definiering av arbetsrollerna inte är väl förankrade är att förväntansbilden på medarbetaren blir svårtolkad, samt att ansvar skjuts ifrån och ärenden faller mellan stolarna. För att förhoppningsvis förbättra den upplevda problematiken föreslås visualisering av processen för medarbetarna, ett tydliggörande av roller och ansvarsfördelning, ökad kommunikation mellan teamen, kvalitetssäkring och uppföljning, samt aktiviteter med deltagande från alla team som skulle kunna leda till en ökning

This study aims to identify the main factors that SMEs need to consider when positioning a premium priced product in the international market. In addition, this study aims to acquire in-depth knowledge regarding the market conditions in Germany. This study follows a qualitative research method, where a Swedish SME Damasteel acts as the case company of the research. In addition to the case company, four of their German distributors were interviewed using semi-structured interviews. The data were processed and presented by dividing the findings into six different categories. The empirical findings suggest that the German kitchen knife market is rather competitive, however, there is still potential for further growth and demand has been growing during the past few years. Personalisation of the products is considered one of the current trends. High quality of a product is often linked with high price, therefore, the main factors justifying premium price are the brand name, origin of the product, and customisation. This study contributes to the existing literature by adding new knowledge regarding product positioning and pricing strategies in the German market from the perspective of a Swedish SME. This study highlights the importance of premium price when positioning a high-quality product, therefore, it suggests that a premium product cannot be targeted to a mass audience. Practical recommendations offer insight to the case company Damasteel of the local market conditions in Germany, by providing an overview of the competition and customers in this segment. The focus of this study was on a niche market without offering any detailed information of the different factors influencing the market itself. Future research could supply an insight into how to better target the final customers of a specific market, and how to market a premium priced product for them. In addition, the pricing methods of the new product planned to be launched by the case company Damasteel and the i