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Whether free returns create economic value for online retailers is a question of increasing importance. Using order-level data from an online fashion retailer in Sweden, we investigate the introduction of free returns for customers in Denmark starting November 1, 2017, but not for customers in Sweden, Norway, Finland, France, Germany, and the rest of Europe (the control group). Using difference-in-differences, with and without sample matching, the introduction of free returns increased the order bill by 54.95 Swedish Krona (SEK) (9.15%), product variety per order by 0.057 (8.74%), gross margin per order by 29.90 SEK (9.71%), and returns by 0.195 items per order (7.86%). This likelihood of increased returns was generally similar across different product categories. The findings are robust to parallel trends, event studies, placebo effects, alternative control groups (with Scandinavian countries, Sweden and Norway), country-time trends, and correlations between outcome variables. Based on back-of-the-envelope calculations, the cost of offering free returns is greater than the increase in gross profit driven by free returns. Though our results show that free returns may not be of short-term benefit, retailers must also consider the long-term strategic implications of free returns.

Date: 04 June 2018 Level: Master Thesis in International Marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Anastasiadou, Elena Meier, Philip (94/05/25) (88/03/11) Title: Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor: Emilia Rovira Keywords: Online purchase intent, international online vendors, corporate social responsibility, technology acceptance model, Ikea Research Question: What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose: With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. Consequently, it is this study’s purpose to gain a deeper understanding of factors influencing CSR-conscious young adults’ cross-border online purchase intent. Method: For the sake of reaching a deeper understanding of factors influencing online purchase intent this study applies qualitative research methods. Primary empirical data is collected via focus group interviews. In order to introduce a relatable online shopping scenario to the interviewees, the investigators present the interviewees with a case company during focus group sessions. Ikea’s online store is chosen as a case, since Ikea is a well-known IOV engaging in CSR practices. Lastly, the empirical findings are assessed by doing a thematic analysis. Conclusion: The conceptual model (see Figure 3. OPIM) proves to be suitable for exploring cross-border on

Date: 04 June 2018 Level: Master Thesis in International Marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Anastasiadou, Elena Meier, Philip (94/05/25) (88/03/11) Title: Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor: Emilia Rovira Keywords: Online purchase intent, international online vendors, corporate social responsibility, technology acceptance model, Ikea Research Question: What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose: With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. Consequently, it is this study’s purpose to gain a deeper understanding of factors influencing CSR-conscious young adults’ cross-border online purchase intent. Method: For the sake of reaching a deeper understanding of factors influencing online purchase intent this study applies qualitative research methods. Primary empirical data is collected via focus group interviews. In order to introduce a relatable online shopping scenario to the interviewees, the investigators present the interviewees with a case company during focus group sessions. Ikea’s online store is chosen as a case, since Ikea is a well-known IOV engaging in CSR practices. Lastly, the empirical findings are assessed by doing a thematic analysis. Conclusion: The conceptual model (see Figure 3. OPIM) proves to be suitable for exploring cross-border on

TheSupervised QR Algorithm is thus used to estimate the financial production data recipe and time fraction based on the online purchase details. The trading algorithm method used before has a very low rating, and the recipe does not clearly explain the financial and time-related processes. For that, are going to use the QR Method in this area. The method of doing this is very helpful for easy analysis of financial and Times related information analysis. One of the most important in an industry is the financial sector.Moreover, analysis is very important to find the problems in them. Analysis can correct various errors in practice. It shows us information on how to raise funds and improve funding in online purchases. Modern variations in his generating and increasing data and creating a parallel account make many changes simultaneously. These are very helpful in adjusting the financial position of the industry to suit the financial situation.

TheSupervised QR Algorithm is thus used to estimate the financial production data recipe and time fraction based on the online purchase details. The trading algorithm method used before has a very low rating, and the recipe does not clearly explain the financial and time-related processes. For that, are going to use the QR Method in this area. The method of doing this is very helpful for easy analysis of financial and Times related information analysis. One of the most important in an industry is the financial sector.Moreover, analysis is very important to find the problems in them. Analysis can correct various errors in practice. It shows us information on how to raise funds and improve funding in online purchases. Modern variations in his generating and increasing data and creating a parallel account make many changes simultaneously. These are very helpful in adjusting the financial position of the industry to suit the financial situation.

ABSTRAK Fahrizal Achmad. 2018. Online-Trust sebagai Variabel Media Pengaruh Electronic Word of Mouth terhadap Online Purchase Intention Kamera Nikon DSLR (Studi Pada Komunitas Fotografi Instanusantara Malang). Skripsi Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang. Pembimbing Dr. Titis Shinta Dhewi S.P. M.M. Kata Kunci electronic word of mouth online-trust online purchase intention Nikon Perkembangan persaingan bisnis yang sangat pesat di bidang fotografi saat ini menuntut setiap produsen kamera agar dapat mengembangkan teknologi kamera yang dimiliki. Nikon Corp merupakan salah satu produsen kamera DSLR yang besar dan cukup dikenal dikalangan fotografer profesional. Sehingga perushaan harus memiliki nilai lebih terhadap konsumen daripada produsen lain agar dapat bertahan di dalam persaingan. Sebelum melalukan pembelian seringkali konsumen akan mencari informasi mengenai produk yang akan dibeli terutama dalam memilih kamera. Selain itu faktor-faktor yang mempengaruhi minat beli diantaranya terdapat kelompok acuan sebagai pencipta komunikasi dan juga kepercayaan. Tujuan penelitian ini untuk mengetahui (1) Kondisi e-wom e-trust dan online purchase intention menurut persepsi anggota komunitas fotografi instanusantara malang yang berminat membeli kamera Nikon DLSR (2) Pengaruh langsung electronic word of mouth terhadap online-trust serta (3) Pengaruh langsung dan tidak langsung electronic word of mouth terhadap online purchase intention melalui online-trust. Penelitian ini menggunakan rancangan penelitian deskriptif dan eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah anggota komunitas fotografi instanusantara malang yang berminat untuk membeli kamera Nikon DSLR sebanyak 76 responden. Metode penentuan sampel menggunakan teknik sampling dari list/daftar populasi. Jenis skala pengukuran dalam penelitian ini adalah skala ordinal yang ditingkatkan menjadi skala interval melalui MSI (Method of Successive Interval). Analisis data y

ABSTRAKFahrizal, Achmad. 2018. Online-Trust sebagai Variabel Media Pengaruh Electronic Word of Mouth terhadap Online Purchase Intention Kamera Nikon DSLR (Studi Pada Komunitas Fotografi Instanusantara Malang). Skripsi, Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Malang. Pembimbing: Dr. Titis Shinta Dhewi, S.P., M.M.Kata Kunci: electronic word of mouth, online-trust, online purchase intention, NikonPerkembangan persaingan bisnis yang sangat pesat di bidang fotografi saat ini menuntut setiap produsen kamera agar dapat mengembangkan teknologi kamera yang dimiliki. Nikon Corp merupakan salah satu produsen kamera DSLR yang besar dan cukup dikenal dikalangan fotografer profesional. Sehingga perushaan harus memiliki nilai lebih terhadap konsumen daripada produsen lain agar dapat bertahan di dalam persaingan. Sebelum melalukan pembelian, seringkali konsumen akan mencari informasi mengenai produk yang akan dibeli, terutama dalam memilih kamera. Selain itu, faktor-faktor yang mempengaruhi minat beli, diantaranya terdapat kelompok acuan sebagai pencipta komunikasi dan juga kepercayaan. Tujuan penelitian ini untuk mengetahui: (1) Kondisi e-wom, e-trust dan online purchase intention menurut persepsi anggota komunitas fotografi instanusantara malang yang berminat membeli kamera Nikon DLSR, (2) Pengaruh langsung electronic word of mouth terhadap online-trust serta (3) Pengaruh langsung dan tidak langsung electronic word of mouth terhadap online purchase intention melalui online-trust.Penelitian ini menggunakan rancangan penelitian deskriptif dan eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah anggota komunitas fotografi instanusantara malang yang berminat untuk membeli kamera Nikon DSLR sebanyak 76 responden. Metode penentuan sampel menggunakan teknik sampling dari list/daftar populasi. Jenis skala pengukuran dalam penelitian ini adalah skala ordinal yang ditingkatkan menjadi skala interval melalui MSI (Method of Successive Interval). A

ABSTRAK Fahrizal Achmad. 2018. Online-Trust sebagai Variabel Media Pengaruh Electronic Word of Mouth terhadap Online Purchase Intention Kamera Nikon DSLR (Studi Pada Komunitas Fotografi Instanusantara Malang). Skripsi Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang. Pembimbing Dr. Titis Shinta Dhewi S.P. M.M. Kata Kunci electronic word of mouth online-trust online purchase intention Nikon Perkembangan persaingan bisnis yang sangat pesat di bidang fotografi saat ini menuntut setiap produsen kamera agar dapat mengembangkan teknologi kamera yang dimiliki. Nikon Corp merupakan salah satu produsen kamera DSLR yang besar dan cukup dikenal dikalangan fotografer profesional. Sehingga perushaan harus memiliki nilai lebih terhadap konsumen daripada produsen lain agar dapat bertahan di dalam persaingan. Sebelum melalukan pembelian seringkali konsumen akan mencari informasi mengenai produk yang akan dibeli terutama dalam memilih kamera. Selain itu faktor-faktor yang mempengaruhi minat beli diantaranya terdapat kelompok acuan sebagai pencipta komunikasi dan juga kepercayaan. Tujuan penelitian ini untuk mengetahui (1) Kondisi e-wom e-trust dan online purchase intention menurut persepsi anggota komunitas fotografi instanusantara malang yang berminat membeli kamera Nikon DLSR (2) Pengaruh langsung electronic word of mouth terhadap online-trust serta (3) Pengaruh langsung dan tidak langsung electronic word of mouth terhadap online purchase intention melalui online-trust. Penelitian ini menggunakan rancangan penelitian deskriptif dan eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah anggota komunitas fotografi instanusantara malang yang berminat untuk membeli kamera Nikon DSLR sebanyak 76 responden. Metode penentuan sampel menggunakan teknik sampling dari list/daftar populasi. Jenis skala pengukuran dalam penelitian ini adalah skala ordinal yang ditingkatkan menjadi skala interval melalui MSI (Method of Successive Interval). Analisis data y

Purpose: The purpose of this thesis is to explore the features that an influencer possesses or should possess and their impact on online purchasing intent for consumers. Method: Results were derived from two focus groups interviews with 12 different consumers from various countries. Conclusion: Key findings reveal that perceived authenticity, together with trustworthiness, credibility, legitimacy, the expertise of the influencers and their honesty are the main features that have an impact on the consumers and the online purchase intent. Additionally, the study reveals that there are other factors besides the upper mentioned features of the influencers, that affect the online purchase intent of the consumers- the need for the product, its price, the recommendations, and some others.

Purpose: The purpose of this thesis is to explore the features that an influencer possesses or should possess and their impact on online purchasing intent for consumers. Method: Results were derived from two focus groups interviews with 12 different consumers from various countries. Conclusion: Key findings reveal that perceived authenticity, together with trustworthiness, credibility, legitimacy, the expertise of the influencers and their honesty are the main features that have an impact on the consumers and the online purchase intent. Additionally, the study reveals that there are other factors besides the upper mentioned features of the influencers, that affect the online purchase intent of the consumers- the need for the product, its price, the recommendations, and some others.

Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). Non-probability sampling was conducted in order to collect primary data by making use of convenience and snowball sampling. A total amount of 408 valid responses were collected which were analysed by correlation, linear regression and moderation regression analyses. Results The variables related to augmented reality (product perception, risk perception, augmented reality experience, hedonic experience and utilitarian experience) were found to be significantly related to the consumers’ purchase intention. The relationship between product perception and purchase intention was found to be moderated by the online experience with augmented reality. However, no proof was found that perceived risk when shopping online is moderated by using augmented reality. Conclusion Augmented reality can be used as a tool to enhance the consumers’ perception of the offered product and therewith raise the online purchase intention of Swedish millennials for shopping goods. The efficiency and informative aspects that augmented reality can provide are especially appreciated. Therefore, this study can recommend online retailers to introduce an augmented reality strategy in order to raise Swedish millennials’ purchase intention of shopping goods and therewith increase the sales numbers.

Purpose: The aim of the research is to evaluate the interrelationships among consumer trust, perception of risk and consumer intention to purchase for online transactions in hotel industry. The dimensions of consumer trust and perception of risk are examined to identify the level to which, they are related to the online consumer purchase intetion in travel industry. Design/Methodology/approach: The research has adopted a positivism philosophy, as three hypotheses are created according to existing theories, and the relationships are tested against empirical evidence. A deductive approach is used, and an online survey was performed to test the hypothesis and quantitive data was gathered through self-administered questionaires with 144 experienced Indian travellers as their samples. Questionaire has items regarding dimensions of trust construct, perception of risk and customer intention to purchase. Findings: This study has used SPSS for data analysis, the items for the three variables are tested and proved in accomplishing reliability and validity through reliability test and correlation analysis. Findings suggest the statistically strong association among the three variables. Amongst the three dimentions of trust, respondents were mostly concerned with the integrity of the online sellers, whereas, in spite of their increased interest in internet purchases, they are still concerned with protection of theor private information and the quality of travel goods and services. Practical implications: With respect to the practical implications, travel operators should formulate startegies to reduce consumers' risk perception by enhancing privacy and security measures, and increasing consumer trust by retaining the competencies, skills, integrity and providing exceptional consumer service to enhance consumers' purchase intention. Originality/Value: There has bben shortage of empirical studies on consumer trust, its determinants and consumer risk perception for online purchase

Purpose: The aim of the research is to evaluate the interrelationships among consumer trust, perception of risk and consumer intention to purchase for online transactions in hotel industry. The dimensions of consumer trust and perception of risk are examined to identify the level to which, they are related to the online consumer purchase intetion in travel industry. Design/Methodology/approach: The research has adopted a positivism philosophy, as three hypotheses are created according to existing theories, and the relationships are tested against empirical evidence. A deductive approach is used, and an online survey was performed to test the hypothesis and quantitive data was gathered through self-administered questionaires with 144 experienced Indian travellers as their samples. Questionaire has items regarding dimensions of trust construct, perception of risk and customer intention to purchase. Findings: This study has used SPSS for data analysis, the items for the three variables are tested and proved in accomplishing reliability and validity through reliability test and correlation analysis. Findings suggest the statistically strong association among the three variables. Amongst the three dimentions of trust, respondents were mostly concerned with the integrity of the online sellers, whereas, in spite of their increased interest in internet purchases, they are still concerned with protection of theor private information and the quality of travel goods and services. Practical implications: With respect to the practical implications, travel operators should formulate startegies to reduce consumers' risk perception by enhancing privacy and security measures, and increasing consumer trust by retaining the competencies, skills, integrity and providing exceptional consumer service to enhance consumers' purchase intention. Originality/Value: There has bben shortage of empirical studies on consumer trust, its determinants and consumer risk perception for online purchase

Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). Non-probability sampling was conducted in order to collect primary data by making use of convenience and snowball sampling. A total amount of 408 valid responses were collected which were analysed by correlation, linear regression and moderation regression analyses. Results The variables related to augmented reality (product perception, risk perception, augmented reality experience, hedonic experience and utilitarian experience) were found to be significantly related to the consumers’ purchase intention. The relationship between product perception and purchase intention was found to be moderated by the online experience with augmented reality. However, no proof was found that perceived risk when shopping online is moderated by using augmented reality. Conclusion Augmented reality can be used as a tool to enhance the consumers’ perception of the offered product and therewith raise the online purchase intention of Swedish millennials for shopping goods. The efficiency and informative aspects that augmented reality can provide are especially appreciated. Therefore, this study can recommend online retailers to introduce an augmented reality strategy in order to raise Swedish millennials’ purchase intention of shopping goods and therewith increase the sales numbers.

Saat ini, internet telah menjadi hal yang sangat fenomenal dan menjadi kebutuhan dalam kehidupan sehari-hari. Internet telah memunculkan ekonomi baru di Indonesia dan telah mengubah era belanja secara tradisional menjadi era baru yang lebih efisien, yang disebut "E-commerce" Zalora Indonesia adalah situs web e-commerce yang berada di peringkat pertama untuk situs web mode yang paling populer dan paling banyak dikunjungi oleh pengguna internet di Indonesia. Zalora adalah e-commerce B2C (Bisnis ke Pelanggan) yang berfokus pada fashion dan gaya hidup. Karena Zalora adalah bisnis yang berbasis online, pelanggan hanya dapat melihat situs web Zalora jika mereka ingin melakukan pembelian. Situs web adalah salah satu faktor terpenting yang mendukung e-commerce. Kepercayaan online juga menjadi bagian yang sangat penting bagi keberhasilan e-commerce, karena dalam transaksi online tidak ada interaksi fisik antara pembeli, penjual, dan pembayar. Penelitian ini adalah studi tentang pengaruh langsung dari dimensi kualitas situs web seperti kegunaan, kualitas informasi, desain situs web, keamanan dan privasi terhadap niat pembelian online, juga pengaruhnya terhadap kepercayaan sebagai variabel mediasi. Dengan menggunakan Amos sebagai alat analisis, hasil pengujian hipotesis menggunakan SEM adalah dalam data berikut: (1) Kegunaan memiliki pengaruh positif terhadap niat pembelian online. (2) Kualitas informasi memiliki pengaruh positif terhadap niat pembelian online. (3) Desain situs web tidak memiliki pengaruh terhadap niat pembelian online. (4) Keamanan dan Privasi tidak memiliki pengaruh terhadap niat pembelian online. (5) Kegunaan memiliki pengaruh positif terhadap e-trust. (6) Kualitas informasi memiliki pengaruh positif terhadap e-trust. (7) Desain situs web tidak memiliki pengaruh terhadap etrust. (8) Keamanan dan Privasi memiliki pengaruh positif terhadap e-trust. (9) E-trust memiliki pengaruh positif terhadap niat pembelian online.

In 2016, over 6% of all retail spending at health and personal care firms was done through an electronic medium. Purchasing health products online provides an interesting challenge to consumers, as not only do consumers often have limited knowledge about which health goods that will best suit their needs (as these tend to be experience goods bought infrequently), but they also face the additional challenge of having to discern the quality of a good only based on its online listing. Hence in this context, a signal, such as the brand information of a good, may be useful in identifying its quality. Additionally, given that online purchasing decisions occur in private, we can rule out some other explanations for consumers choosing branded products, such as reputational concerns. Using data from a health goods retailer operating through Amazon.com from 2013 and 2014, we test whether brand information in the product’s listing influences the demand for health-related goods. We find that having branded information displayed in the product’s listing photo significantly increases the probability consumers consider a health good in their choice set (measured as page views) but not the demand for the goods, except for the case of bandages and dressings.

Saat ini, internet telah menjadi hal yang sangat fenomenal dan menjadi kebutuhan dalam kehidupan sehari-hari. Internet telah memunculkan ekonomi baru di Indonesia dan telah mengubah era belanja secara tradisional menjadi era baru yang lebih efisien, yang disebut "E-commerce" Zalora Indonesia adalah situs web e-commerce yang berada di peringkat pertama untuk situs web mode yang paling populer dan paling banyak dikunjungi oleh pengguna internet di Indonesia. Zalora adalah e-commerce B2C (Bisnis ke Pelanggan) yang berfokus pada fashion dan gaya hidup. Karena Zalora adalah bisnis yang berbasis online, pelanggan hanya dapat melihat situs web Zalora jika mereka ingin melakukan pembelian. Situs web adalah salah satu faktor terpenting yang mendukung e-commerce. Kepercayaan online juga menjadi bagian yang sangat penting bagi keberhasilan e-commerce, karena dalam transaksi online tidak ada interaksi fisik antara pembeli, penjual, dan pembayar. Penelitian ini adalah studi tentang pengaruh langsung dari dimensi kualitas situs web seperti kegunaan, kualitas informasi, desain situs web, keamanan dan privasi terhadap niat pembelian online, juga pengaruhnya terhadap kepercayaan sebagai variabel mediasi. Dengan menggunakan Amos sebagai alat analisis, hasil pengujian hipotesis menggunakan SEM adalah dalam data berikut: (1) Kegunaan memiliki pengaruh positif terhadap niat pembelian online. (2) Kualitas informasi memiliki pengaruh positif terhadap niat pembelian online. (3) Desain situs web tidak memiliki pengaruh terhadap niat pembelian online. (4) Keamanan dan Privasi tidak memiliki pengaruh terhadap niat pembelian online. (5) Kegunaan memiliki pengaruh positif terhadap e-trust. (6) Kualitas informasi memiliki pengaruh positif terhadap e-trust. (7) Desain situs web tidak memiliki pengaruh terhadap etrust. (8) Keamanan dan Privasi memiliki pengaruh positif terhadap e-trust. (9) E-trust memiliki pengaruh positif terhadap niat pembelian online.

Saat ini, internet telah menjadi hal yang sangat fenomenal dan menjadi kebutuhan dalam kehidupan sehari-hari. Internet telah memunculkan ekonomi baru di Indonesia dan telah mengubah era belanja secara tradisional menjadi era baru yang lebih efisien, yang disebut "E-commerce" Zalora Indonesia adalah situs web e-commerce yang berada di peringkat pertama untuk situs web mode yang paling populer dan paling banyak dikunjungi oleh pengguna internet di Indonesia. Zalora adalah e-commerce B2C (Bisnis ke Pelanggan) yang berfokus pada fashion dan gaya hidup. Karena Zalora adalah bisnis yang berbasis online, pelanggan hanya dapat melihat situs web Zalora jika mereka ingin melakukan pembelian. Situs web adalah salah satu faktor terpenting yang mendukung e-commerce. Kepercayaan online juga menjadi bagian yang sangat penting bagi keberhasilan e-commerce, karena dalam transaksi online tidak ada interaksi fisik antara pembeli, penjual, dan pembayar. Penelitian ini adalah studi tentang pengaruh langsung dari dimensi kualitas situs web seperti kegunaan, kualitas informasi, desain situs web, keamanan dan privasi terhadap niat pembelian online, juga pengaruhnya terhadap kepercayaan sebagai variabel mediasi. Dengan menggunakan Amos sebagai alat analisis, hasil pengujian hipotesis menggunakan SEM adalah dalam data berikut: (1) Kegunaan memiliki pengaruh positif terhadap niat pembelian online. (2) Kualitas informasi memiliki pengaruh positif terhadap niat pembelian online. (3) Desain situs web tidak memiliki pengaruh terhadap niat pembelian online. (4) Keamanan dan Privasi tidak memiliki pengaruh terhadap niat pembelian online. (5) Kegunaan memiliki pengaruh positif terhadap e-trust. (6) Kualitas informasi memiliki pengaruh positif terhadap e-trust. (7) Desain situs web tidak memiliki pengaruh terhadap etrust. (8) Keamanan dan Privasi memiliki pengaruh positif terhadap e-trust. (9) E-trust memiliki pengaruh positif terhadap niat pembelian online.

Saat ini, internet telah menjadi hal yang sangat fenomenal dan menjadi kebutuhan dalam kehidupan sehari-hari. Internet telah memunculkan ekonomi baru di Indonesia dan telah mengubah era belanja secara tradisional menjadi era baru yang lebih efisien, yang disebut "E-commerce" Zalora Indonesia adalah situs web e-commerce yang berada di peringkat pertama untuk situs web mode yang paling populer dan paling banyak dikunjungi oleh pengguna internet di Indonesia. Zalora adalah e-commerce B2C (Bisnis ke Pelanggan) yang berfokus pada fashion dan gaya hidup. Karena Zalora adalah bisnis yang berbasis online, pelanggan hanya dapat melihat situs web Zalora jika mereka ingin melakukan pembelian. Situs web adalah salah satu faktor terpenting yang mendukung e-commerce. Kepercayaan online juga menjadi bagian yang sangat penting bagi keberhasilan e-commerce, karena dalam transaksi online tidak ada interaksi fisik antara pembeli, penjual, dan pembayar. Penelitian ini adalah studi tentang pengaruh langsung dari dimensi kualitas situs web seperti kegunaan, kualitas informasi, desain situs web, keamanan dan privasi terhadap niat pembelian online, juga pengaruhnya terhadap kepercayaan sebagai variabel mediasi. Dengan menggunakan Amos sebagai alat analisis, hasil pengujian hipotesis menggunakan SEM adalah dalam data berikut: (1) Kegunaan memiliki pengaruh positif terhadap niat pembelian online. (2) Kualitas informasi memiliki pengaruh positif terhadap niat pembelian online. (3) Desain situs web tidak memiliki pengaruh terhadap niat pembelian online. (4) Keamanan dan Privasi tidak memiliki pengaruh terhadap niat pembelian online. (5) Kegunaan memiliki pengaruh positif terhadap e-trust. (6) Kualitas informasi memiliki pengaruh positif terhadap e-trust. (7) Desain situs web tidak memiliki pengaruh terhadap etrust. (8) Keamanan dan Privasi memiliki pengaruh positif terhadap e-trust. (9) E-trust memiliki pengaruh positif terhadap niat pembelian online.

Saat ini, internet telah menjadi hal yang sangat fenomenal dan menjadi kebutuhan dalam kehidupan sehari-hari. Internet telah memunculkan ekonomi baru di Indonesia dan telah mengubah era belanja secara tradisional menjadi era baru yang lebih efisien, yang disebut "E-commerce" Zalora Indonesia adalah situs web e-commerce yang berada di peringkat pertama untuk situs web mode yang paling populer dan paling banyak dikunjungi oleh pengguna internet di Indonesia. Zalora adalah e-commerce B2C (Bisnis ke Pelanggan) yang berfokus pada fashion dan gaya hidup. Karena Zalora adalah bisnis yang berbasis online, pelanggan hanya dapat melihat situs web Zalora jika mereka ingin melakukan pembelian. Situs web adalah salah satu faktor terpenting yang mendukung e-commerce. Kepercayaan online juga menjadi bagian yang sangat penting bagi keberhasilan e-commerce, karena dalam transaksi online tidak ada interaksi fisik antara pembeli, penjual, dan pembayar. Penelitian ini adalah studi tentang pengaruh langsung dari dimensi kualitas situs web seperti kegunaan, kualitas informasi, desain situs web, keamanan dan privasi terhadap niat pembelian online, juga pengaruhnya terhadap kepercayaan sebagai variabel mediasi. Dengan menggunakan Amos sebagai alat analisis, hasil pengujian hipotesis menggunakan SEM adalah dalam data berikut: (1) Kegunaan memiliki pengaruh positif terhadap niat pembelian online. (2) Kualitas informasi memiliki pengaruh positif terhadap niat pembelian online. (3) Desain situs web tidak memiliki pengaruh terhadap niat pembelian online. (4) Keamanan dan Privasi tidak memiliki pengaruh terhadap niat pembelian online. (5) Kegunaan memiliki pengaruh positif terhadap e-trust. (6) Kualitas informasi memiliki pengaruh positif terhadap e-trust. (7) Desain situs web tidak memiliki pengaruh terhadap etrust. (8) Keamanan dan Privasi memiliki pengaruh positif terhadap e-trust. (9) E-trust memiliki pengaruh positif terhadap niat pembelian online.

Copyright © 2017, IGI Global. This study examines the influence of online product review and product knowledge on the attitude towards online shopping, which leads to online purchase behavior. Data are collected from an online questionnaire with the use of Google Forms posted on three popular toy enthusiast websites in Malaysia. Using a self-selected sampling procedure, 263 usable responses are obtained. Partial Least Squares Path Modeling (PLS-PM), using R, is performed to test the research hypotheses. Results show that, in general, respondents perceive online product review as a helpful tool in enabling them to learn more about toy products and in making them feel confident in purchasing toys online. Results also reveal that both perceived helpfulness of online product review and consumers' product knowledge are positively related to attitude towards online shopping. Similarly, a positive attitude towards online shopping leads to actual online purchases of toy products. Attitude is found to mediate the relationship between perceived helpfulness of online product review and online purchase behavior. This study suggests that firms should use online product review as an innovative marketing tool to acquire market intelligence and to establish ongoing rapport with their online customers.

Purpose - This study aims to identify and examine the factors that influence online purchase intentions among postgraduate students in context of Malaysia. Seven dimensions were used in this study consisting of product, price, promotion, product risk, delivery risk, privacy risk and financial risk. Online market is one of the industries that are currently developing and have many potentials to become one of the best market in the world. Many entrepreneurs have started to move from plain brick and mortar business to adopt both physical and online shops to set up their business and attract customers. There are also some entrepreneurs that only focus on online commerce and only set up online shops to perform their business.Due to this advantage, online shopping is not perceived as a complement market by some and are even perceived as a major threat by company that mainly engage in traditional based business.Stores may also become more appealing and convenient in terms of time, place, and purchasing modalities, and hedonic value (Hao, 2013). Students are one of the prospects customers that have interest and skills to patronage and use online shopping skillfully. This study results reveals that the highest dimensions to affect online purchase intentions are products factors.Meanwhile delivery and financial risk are revealed to have no significant relationship with online purchase intentions among postgraduate students.Methodology - This study was conducted used quantitative method. Data were collected in UUM and 500 questionnaires were distributed and 394 of them were returned and valid to be used as the sample for the study. Findings - According to Table 1, among Product, Price, Promotion, Product Risk, Delivery Risk, Privacy Risk and Financial Risk, only Product, Price, Promotion, Product Risk and Privacy Risk are able to significantly influence online purchase intention.A variable is able to uniquely influence the dependable variable if the significant (p-value) is be

The influence of electronic word-of-mouth (eWOM) on consumers' online purchase decisions is well-documented. However, little is known about the impact of customer images, a recent form of eWOM. The present paper reports on an exploratory survey among 215 young users of the Chinese C2C shopping Web site Taobao.com. The idea was to test whether the so-called information adoption model - and in particular a variant used in earlier research on an online consumer community - could be transposed to the case of customer images. We find that the perceived quality of customer images - and in particular their 'comprehensiveness' - has a significant positive impact on purchase intention. This suggests that shopping sites should encourage customers to share high-quality customer images. From a methodological perspective, the limited reliability of two of the quality dimensions (namely 'relevance' and 'timeliness') catches the eye. This suggests that there is a need for a dedicated theoretical framework and for scales that take into account the specific nature of customer images. Simply transposing scales that have been validated for other forms of eWOM would not appear to be the best approach., SCOPUS: ar.j, info:eu-repo/semantics/published

Recasting prior work on return-policy and purchase intentions literature, through the lens of signaling theory and relational signaling theory, we posit that returns policy, as a market signaling mechanism, is a costly investment that online retailers make to not only support current transaction but also to signal commitment towards customer service. What outcome would such costly signal result into? Based on relational signaling theory, it promotes trust, that in turn, could enhance purchase intentions. With empirical data from 730 online consumers of fast-moving consumer goods in Sweden, the study finds that, after controlling for shoppers' age, education, income, gender, and frequency of online purchases, perceived consumer trust fully mediates the effect of perceived return policy leniency on purchase intention. Building on past research, we apply a different theoretical lens that connects costly signaling that drives relational signaling to foster customer trust to improve purchase intentions.

Recasting prior work on return-policy and purchase intentions literature, through the lens of signaling theory and relational signaling theory, we posit that returns policy, as a market signaling mechanism, is a costly investment that online retailers make to not only support current transaction but also to signal commitment towards customer service. What outcome would such costly signal result into? Based on relational signaling theory, it promotes trust, that in turn, could enhance purchase intentions. With empirical data from 730 online consumers of fast-moving consumer goods in Sweden, the study finds that, after controlling for shoppers' age, education, income, gender, and frequency of online purchases, perceived consumer trust fully mediates the effect of perceived return policy leniency on purchase intention. Building on past research, we apply a different theoretical lens that connects costly signaling that drives relational signaling to foster customer trust to improve purchase intentions.

This paper provides an empirical typology of online decision-making purchasing behaviour. The study explores how the online purchase process is affected by individual decision-making style and knowledge of product. Drawing from the decision analysis and consumer behaviour literatures, we present a typology of online purchase decision-making behaviour and introduce four archetypes of online consumers. A number of experiments have been conducted in two online settings: retail banking and mobile networks. Based on an extensive video analysis, we have captured four process-related dimensions (number of cycles, duration, number of alternatives and number of criteria) using a business process modelling approach. Significant differences in all process-related dimensions were found across the four archetypes. The study improves understanding of the different types of online consumers and their process outcomes. The findings are useful for online retailers seeking to improve the way they support the four archetypes of online shoppers throughout the decision-making purchasing process.

Background: E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. To do so, companies need to create value for the customers and meet their demands: therefore it is of great importance for companies to understand consumers’ buying behavior, and moreover investigate in which factors are related to the consumers’ online purchase intention. Purpose: The purpose is to explain the relationship between trust, perceived risk, shopping enjoyment, site design quality and online purchase intention. Hypotheses: The authors of this study set up the following hypotheses: H1+: Trust is positively related to consumers’ online purchase intention. H2-: Perceived risk is negatively related to consumers’ online purchase intention. H3: Shopping enjoyment is related to consumers’ online purchase intention. H4+: Site design quality is positively related to consumers’ online purchase intention. Methodology: Survey study. Conclusion: Hypothesis 1 was supported in this study. Hypothesis 2 was not supported in this study. Hypothesis 3 was supported in this study. Hypothesis 4 was supported in this study.

This paper provides an empirical typology of online decision-making purchasing behaviour. The study explores how the online purchase process is affected by individual decision-making style and knowledge of product. Drawing from the decision analysis and consumer behaviour literatures, we present a typology of online purchase decision-making behaviour and introduce four archetypes of online consumers. A number of experiments have been conducted in two online settings: retail banking and mobile networks. Based on an extensive video analysis, we have captured four process-related dimensions (number of cycles, duration, number of alternatives and number of criteria) using a business process modelling approach. Significant differences in all process-related dimensions were found across the four archetypes. The study improves understanding of the different types of online consumers and their process outcomes. The findings are useful for online retailers seeking to improve the way they support the four archetypes of online shoppers throughout the decision-making purchasing process.

Background: E-commerce is an evolving market; the number of retailers and the growth in online shopping has built up a competitive market. It is therefore essential for companies to continuously develop their online activity to remain and attract new customers. To do so, companies need to create value for the customers and meet their demands: therefore it is of great importance for companies to understand consumers’ buying behavior, and moreover investigate in which factors are related to the consumers’ online purchase intention. Purpose: The purpose is to explain the relationship between trust, perceived risk, shopping enjoyment, site design quality and online purchase intention. Hypotheses: The authors of this study set up the following hypotheses: H1+: Trust is positively related to consumers’ online purchase intention. H2-: Perceived risk is negatively related to consumers’ online purchase intention. H3: Shopping enjoyment is related to consumers’ online purchase intention. H4+: Site design quality is positively related to consumers’ online purchase intention. Methodology: Survey study. Conclusion: Hypothesis 1 was supported in this study. Hypothesis 2 was not supported in this study. Hypothesis 3 was supported in this study. Hypothesis 4 was supported in this study.

This study investigated factors influencing online brand purchase intention. The aim of the study is to test the relationships between brand name, perceived ease of use and perceived usefulness (IV) and online purchase intention (DV). Consumers aged 21 years old and have had experiences in purchasing products or services online were selected as the sample of the study. A total of 175 sets of valid and usable questionnaires, were collected for further data analysis. The findings revealed that the factor, the perceived ease of use makes the largest contribution in influencing consumers’ online purchase intention in online brand. The website brand name was also found to be the essential factor for consumers’ intention to purchase online.

The rapid growth of social networking sites (SNSs) has led to a change in marketing strategies and purchase behaviour of consumers. Drawing on the Extended Unified Theory of Acceptance and Use of Technology, a theoretical basis for the online buying intention based trust, performance expectancy, hedonic motivation, habit, social influence and effort expectancy constructs was examined. The data came from a sample of 370 students who had a prior experience in online buying. It was found that habit, hedonic motivation and performance expectancy were significant predictors of buying intention; however, effort expectancy and social influence did not significantly predict purchase intention. Habit had stronger influence on buying intention for customers with a high level of trust, whereas hedonic motivation and performance expectancy had a higher effect for customers with a low level of trust. Theoretical and practical implications of the findings are discussed.

The rapid growth of social networking sites (SNSs) has led to a change in marketing strategies and purchase behaviour of consumers. Drawing on the Extended Unified Theory of Acceptance and Use of Technology, a theoretical basis for the online buying intention based trust, performance expectancy, hedonic motivation, habit, social influence and effort expectancy constructs was examined. The data came from a sample of 370 students who had a prior experience in online buying. It was found that habit, hedonic motivation and performance expectancy were significant predictors of buying intention; however, effort expectancy and social influence did not significantly predict purchase intention. Habit had stronger influence on buying intention for customers with a high level of trust, whereas hedonic motivation and performance expectancy had a higher effect for customers with a low level of trust. Theoretical and practical implications of the findings are discussed.

Ekuiti jenama (brand equity) in ruang siber semakin penting dalam persekitaran ruang siber yang ada banyak persaingan. Pelanggan lebih bersedia untuk mengulangi pembelian, membayar lebih untuk barang yang sama nilai dan qualiti serta mengwujudkan hubungan yang baik dan kekal dengan penjual yang ada ekuiti jenama yang lebih tinggi. Denggan ini, tujuan kajian ini adalah untuk mengenalpasti kepentingan kepercayaan jenama (brand trust), persatuan jenama ( brand association ), kesetiaan jenama (brand loyalty) dalam mempengaruhi pembentukan ekuiti jenama di dalam ruang siber. 424 data telah dikumpul daripada Generasi Y melalui soal selidik dan dianalisis dengan menggunakan Structural Equation Model (SEM). Hasil daripada kajian ini menunjukkan bahawa kepercayaan dispositional (dispositional trust) akan mempengaruhi kepercayaan berasaskan sistem (System based trust) dan kepercayaan berasaskan sistem seterusnya akan mempengaruhi kepercayaan jenama atas talian. Kepercayaan jenama atas talian yang terbentuk pula akan seterusnya mempengaruhi pembentukan ekuiti jenama atas talian bersama-sama dengan persatuan jenama atas talian dan kesetiaan jenama. Brand equity in cyberspace is getting important in the competitive cyberspace environment. Consumers are more willing to repeat the purchase, to pay more for the same value of quality and to create a long term relationship with the sellers who have higher brand equity. The purpose of this study is to identify the influence of brand trust, brand association, brand loyalty in influencing the brand equity in the cyberspace. In total, 424 data were collected by using self-administrated questionnaire among Generation Y. The data were analysed by using Structural Equation Model (SEM). The result of the study showed that dispositional trust will affect system based trust and system based trust influence online brand trust. Online brand trust, online brand association and online brand loyalty will influence online brand equity. However, the

The purpose of this paper is to provide an understanding of the factors affecting consumer foreign online purchase process when taking country of origin, the company’s website and the company itself into account. Four narrative stories were used to describe consumers’ buying process before the purchase, during the purchase and after the purchase. The results show that the website level and country of origin level played a significant role only during the pre-purchase and purchase phase when the factors included in the company level were not known to the consumer. However, when the consumer was familiarized with factors related to the company level, the website level and country level factors lost significance. The factors concerning the company seemed to be the most important during the majority of the foreign online purchase processes.

This study aims to analyze and explain 1) the effect of online service quality toward perceived risk, 2) the effect of online service quality toward customer attitudes, 3) the effect of online service quality toward online relationship quality, 4) the effect of perceived risk toward customer attitudes, 5)the effect of perceived risk toward online relationship quality, 6)the effect of online service quality toward online purchase intention, 7)the effect of risk toward online purchase intention, 8)the effect of customer attitudes toward online purchase intention, 9)the effect of online relationship quality toward online purchase intention, 10) the effect of online purchase intention toward e-customer loyalty, 11) the effect of online purchase intentiontoward online customer attitudes, and 12) the effect of e-customer loyalty toward online customer attitudes. This study was explanatory research, which describes the relationship between variables. The study was conducted on consumers who madeonline purchasingat SMEs who were members of the world's Top 50 SMEs in the online version of the Markeetermagazine. The unit of analysis consists of 123 consumers. The analytical tool used was the Generalized Structured Component Analisys (GSCA) to test the hypotheses. The results showed that eight hypotheses with significant effect were online service qualitytowardperceived risk, online service qualitytowardcustomer attitudes, online service quality toward online relationship quality, perceivedrisk towardonline relationship quality, customer attitudes towardonline purchase intention, online relationship quality towardonline purchase intention, online purchase intention toward e-customer loyalty, and e-customer loyalty towardonline customer behaviors. The hypotheses with non significant effect were online service quality toward online purchase intention, perceived risk toward customer attitude, perceived risktowardonline purchase intention,and online purchase intention toward onlin

This study aims to analyze and explain 1) the effect of online service quality toward perceived risk, 2) the effect of online service quality toward customer attitudes, 3) the effect of online service quality toward online relationship quality, 4) the effect of perceived risk toward customer attitudes, 5)the effect of perceived risk toward online relationship quality, 6)the effect of online service quality toward online purchase intention, 7)the effect of risk toward online purchase intention, 8)the effect of customer attitudes toward online purchase intention, 9)the effect of online relationship quality toward online purchase intention, 10) the effect of online purchase intention toward e-customer loyalty, 11) the effect of online purchase intentiontoward online customer attitudes, and 12) the effect of e-customer loyalty toward online customer attitudes. This study was explanatory research, which describes the relationship between variables. The study was conducted on consumers who madeonline purchasingat SMEs who were members of the world's Top 50 SMEs in the online version of the Markeetermagazine. The unit of analysis consists of 123 consumers. The analytical tool used was the Generalized Structured Component Analisys (GSCA) to test the hypotheses. The results showed that eight hypotheses with significant effect were online service qualitytowardperceived risk, online service qualitytowardcustomer attitudes, online service quality toward online relationship quality, perceivedrisk towardonline relationship quality, customer attitudes towardonline purchase intention, online relationship quality towardonline purchase intention, online purchase intention toward e-customer loyalty, and e-customer loyalty towardonline customer behaviors. The hypotheses with non significant effect were online service quality toward online purchase intention, perceived risk toward customer attitude, perceived risktowardonline purchase intention,and online purchase intention toward onlin

E-commerce has emerged as an important method of business. With nearly 2.5 trillion internet users worldwide and surpassed USD1 trillion sales in 2012, it is essential to understand the behavior of the online shoppers. Previous studies have explored the relationship of customer innovativeness, market mavenism, shopping enjoyment, shopping orientation towards online purchase intention. Thus this study would like to understand further on the gender differences upon the psychographic characteristics that influence online purchase intention. A survey technique using national sample of online shoppers resulted in 174 valid responses. Analysis using SPSS was done to investigate the difference between genders in terms of the variables involved. This paper analyzed and demonstrates empirically how consumer psychographic characteristics that affect the online purchase intention differ from gender perspective.

E-commerce has emerged as an important method of business. With nearly 2.5 trillion internet users worldwide and surpassed USD1 trillion sales in 2012, it is essential to understand the behavior of the online shoppers. Previous studies have explored the relationship of customer innovativeness, market mavenism, shopping enjoyment, shopping orientation towards online purchase intention. Thus this study would like to understand further on the gender differences upon the psychographic characteristics that influence online purchase intention. A survey technique using national sample of online shoppers resulted in 174 valid responses. Analysis using SPSS was done to investigate the difference between genders in terms of the variables involved. This paper analyzed and demonstrates empirically how consumer psychographic characteristics that affect the online purchase intention differ from gender perspective.

E-commerce has emerged as an important method of business. With nearly 2.5 trillion internet users worldwide and surpassed USD1 trillion sales in 2012, it is essential to understand the behavior of the online shoppers. Previous studies have explored the relationship of customer innovativeness, market mavenism, shopping enjoyment, shopping orientation towards online purchase intention. Thus this study would like to understand further on the gender differences upon the psychographic characteristics that influence online purchase intention. A survey technique using national sample of online shoppers resulted in 174 valid responses. Analysis using SPSS was done to investigate the difference between genders in terms of the variables involved. This paper analyzed and demonstrates empirically how consumer psychographic characteristics that affect the online purchase intention differ from gender perspective.

The purpose of this paper is to provide an understanding of the factors affecting consumer foreign online purchase process when taking country of origin, the company’s website and the company itself into account. Four narrative stories were used to describe consumers’ buying process before the purchase, during the purchase and after the purchase. The results show that the website level and country of origin level played a significant role only during the pre-purchase and purchase phase when the factors included in the company level were not known to the consumer. However, when the consumer was familiarized with factors related to the company level, the website level and country level factors lost significance. The factors concerning the company seemed to be the most important during the majority of the foreign online purchase processes.

La información visual de los productos ofrecidos a través de medios virtuales juega un papel importante en la intención de compra de los consumidores. En el caso de los productos perecederos, especialmente en los vegetales, dicha información cobra mayor relevancia, pues involucra aspectos sensoriales que los consumidores utilizan para decidir la compra. El objetivo principal del presente estudio es identificar y caracterizar el tipo de información visual necesaria para afectar la intención de compra de vegetales por medios virtuales y dimensionar los requerimientos técnicos y financieros que una organización del sector retail debe poner en consideración para presentar dicha información mediante el uso de tecnologías de información. Se abordan, además, otros factores que afectan la intención de compra online, los que, si bien no guardan relación con la presentación visual de los productos, están ligados a aspectos que deben ser considerados por las organizaciones para que todo el proceso de compra a través de medios virtuales sea satisfactorio para el cliente., Visual information of the products offered by virtual channels has an important role in the customer purchase intention, for the case of perishable products, especially for vegetables, such information becomes more important since it involves one of the sensory aspects that consumers use to decide whether or not to purchase. The principal goal of this study is to identify and characterize different types of visual information that affect vegetable purchase intention through virtual channels and determining the technical and financial requirements that a retail company should consider to present this information using information technologies. Other factors that also affect online purchase intention are included, and although unrelated to the products visual presentation, are tied to issues to be considered by organizations, so that the whole virtual buying process is satisfactory to the client.