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Introduction: A large variety of pet feeds is commercially available for pet herbivores; these feeds may differ in nutrient composition from the natural diet, and may trigger different feeding behaviours than observed in natural habitats. Here, we surveyed literature on the natural diet and activity budget of rabbits (Oryctolagus cuniculus), guinea pigs (Cavia porcellus), chinchilla (Chinchilla lanigera) and degus (Octodon degus), as well as 260 compound feeds commercially available for these species between 1982 and 2020. The species are classified as herbivores, with available data on natural diets suggesting a crude fibre (CF) level of approximately 250 g/kg dry matter (DM), natural feeding activity at a magnitude of 4-7 h per day, with distinctively shorter feeding when fed on compound pet feeds. Only for a minority of feeds did the first 5 listed ingredients not include a starchy ingredient, or only ingredients not considered suitable for human consumption. The percentage of feeds whose CF level was less than 150 g/kg DM was 22 % for production rabbits, 18 % for pet rabbits, 26 % for guinea pigs, 18 % for chinchillas and 14 % for degus; in other words, a majority of currently marketed products have CF levels in accord with published recommendations, even if that means a discrepancy to natural diets. Screening the producers' feeding instructions suggests they should generally not be followed uncritically. No temporal trends in the CF levels of these diets was evident. There is no consensus whether only products resembling natural diet items should be included in pet feeds, or whether vegetable byproducts not edible by humans should also be included. The observed practice of pet feed composition largely did not follow either concept, questioning the general rationale of pet feed composition. Whole forage like hay is recommended as the main diet component for these species, and 76 % of pet feed products noted that hay should be fed in the feeding instructions.