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This study examined factors affecting intention to enroll in an organ donor registry and intention to talk to family about organ donation. Participants indicated their views about maintaining body integrity as an individual right and donating organs as a social responsibility. Results showed that the influence of social responsibility on intention to enroll was stronger for white Americans than for Asian Americans. Individual right was negatively associated with intention to enroll among Asian Americans, but not among white Americans. Social responsibility was significant for intention to talk among both white Americans and Asian Americans, but individual right was not significant.