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The aim of this study was first, to introduce a comprehensive, de-novo health economic (HE) model incorporating the full range of activities involved in toileting and containment care (T&CC) for people with incontinence, capturing all the potential benefits and costs of existing and future Digital Health Technologies (DHT) aimed at improving continence care, for both residential care and home care. Second, to use this novel model to evaluate the cost-effectiveness of the DHT TENA SmartCare Identifi in the implementation of person-centred continence care (PCCC), compared with conventional continence care for Canadian nursing home residents. The de-novo HE model was designed to evaluate technologies across different care settings from the perspective of several stakeholders. Health states were based on six care need profiles with increasing need for toileting assistance, three care stages with varying degrees of toileting success, and five levels of skin health. The main outcomes were incremental costs and quality-adjusted life years. The effectiveness of the TENA SmartCare Identifi was based primarily on trial data combined with literature and expert opinion where necessary. Costs were reported in CAD 2020. After 2 years, 21% of residents in the DHT group received mainly toileting as their continence care strategy compared with 12% in the conventional care group. Conversely, with the DHT 15% of residents rely mainly on absorbent products for incontinence care, compared with 40% with conventional care. On average, residents lived for 2.34 years, during which the DHT resulted in a small gain in quality-adjusted life years of 0.015 and overall cost-savings of $1,467 per resident compared with conventional care. Most cost-savings were achieved through reduced costs for absorbent products. Since most, if not all, stakeholders gain from use of the DHT-assisted PCCC, widespread use in Canadian residential care facilities should be considered, and similar assessments for other countries encouraged., Competing Interests: Katharina Abraham, Tim Kanters and Maiwenn Al are employed by iMTA BV and Erasmus School of Health Policy & Management, respectively. iMTA BV was sponsored by Essity Hygiene and Health AB to conduct the cost-effectiveness study. The sponsor contract contains a clause guaranteeing independent decisions to uphold the scientific quality and integrity of study and the manuscript, including freedom to publish irrespective of the outcomes of the study. Nicole Huige is an employee of Essity Hygiene and Health AB. Edward Hutt acted as a consultant to Essity Hygiene and Health AB. Adrian Wagg has received personal and institutional support from Essity Hygiene and Healthcare AB, for consultancy and research. This does not alter our adherence to PLOS ONE policies on sharing data and materials., (Copyright: © 2024 Abraham et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.)