1. Diversity branding by organizations.
- Author
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De Meulenaere K and De Boom L
- Abstract
An increasing number of organizations worldwide are engaging in diversity branding to promote their commitment to a diverse and inclusive workplace. In this paper, we review 39 peer-reviewed articles on diversity branding, representing the most recent and significant studies in the field. Our review highlights the prevalence of diversity branding, core conceptual and theoretical approaches, and key findings. We also identify directions for future research, emphasizing company-level outcomes and potential negative, unintended consequences of diversity branding., Competing Interests: Declaration of competing interest The authors declare the following financial interests/personal relationships which may be considered as potential competing interests: Laura De Boom reports financial support was provided by Research Foundation Flanders. If there are other authors, they declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper., (Copyright © 2024 Elsevier Ltd. All rights reserved.)
- Published
- 2024
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