Descriptor: "Word-of-mouth marketing" / Database: JSTOR Journals - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Word-of-mouth marketing"' showing total 2 results

Start Over Descriptor "Word-of-mouth marketing" Database JSTOR Journals

2 results on '"Word-of-mouth marketing"'

1. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Author: Trusov, Michael, Bucklin, Randolph E., and Pauwels, Koen
Published: 2009

2. How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy

Author: Clemons, Eric K.
Published: 2008
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